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Senior Regional Manager

Shoptikal


Job Location:

Green Bay, WI - USA

Monthly Salary: Not provided by the employer
Posted: 1 October 2026 (2 days ago)
Application Deadline: 29 December 2026
Vacancies: 1 Vacancy

Job Summary

POSITION SUMMARY:

Provide strategic leadership coaching and accountability to Regional Managers and Market Managers building a strong leadership bench and ensuring consistent execution across all markets. Own performance across the assigned region by translating company strategy into clear priorities establishing accountability and driving sustainable results across sales patient experience staffing and operational execution. Identify and develop high-potential leaders strengthens succession plans and creates a culture of continuous learning accountability and high performance. Partner cross-functionally to translate enterprise initiatives into actionable regional plans ensuring consistent execution while adapting strategies to the unique needs and opportunities of each market and Region.



DUTIES AND RESPONSIBILITIES:

DRIVE BUSINESS & DELIVER RESULTS

  • Own overall performance across the assigned region establishing measurable goals and holding Regional Managers and Market Managers accountable for achieving sales profitability patient experience operational and productivity targets
  • Convert company strategy and initiatives into clear regional and market-level action plans ensuring consistent execution while allowing leaders to address unique market opportunities and challenges
  • Regularly review financial operational and customer/patient metrics to identify trends opportunities and performance gaps. Partner with Regional Managers to develop and execute corrective action plans
  • Partner with senior leadership to support new store openings market expansion acquisitions talent planning and other strategic growth initiatives
  • Ensure Regional Managers and Market Managers effectively manage staffing labor scheduling productivity compliance and other operational priorities within their markets
  • Work individually and cross functionally to develop and execute merchandise operational and customer service strategies to deliver planned sales gross margin and EBITDA results
  • Execute quality center visits to validate patient/customer service standards are consistently delivered
  • Observe and review individual optician performance during visits and provide appropriate feedback and coaching
  • Establish and monitor center operations guidelines (i.e. appointment monitoring daily system balancing government and state regulations)
  • Ensure operational exceptions are addressed and resolved
  • Facilitate ongoing process improvement
  • Stay up to date on competition within the region


LEADERSHIP

  • Provide strategic leadership coaching and accountability to Regional Managers and Market Managers ensuring they have clear expectations priorities and the tools necessary to lead their markets effectively
  • Serve as a key change leader by communicating organizational priorities creating alignment addressing resistance and ensuring initiatives are successfully adopted across the region
  • Create a culture of ownership and follow-through by setting clear standards monitoring performance addressing gaps and ensuring leaders take timely action to improve results
  • Identify develop and retain high-potential leaders across the region. Build strong succession plans and ensure leadership talent is prepared to support current and future growth
  • Collaborate with Operations Professional Services HR Training Finance Marketing Supply Chain and other functional partners to remove barriers and support regional performance
  • Maintain regular market and store presence to observe execution connect with leaders and teams validate business priorities and identify opportunities for improvement
  • Provide realistic parameters that allow teams to make decisions with accountability
  • Is accessible to teams and the rest of the organization
  • Provide proactive communication to centers and corporate partners
  • Resolve customer concerns promptly and positively
  • Work closely with Human Resources to develop and implement solutions related to staffing recruiting performance management and employee relations
  • Oversee General Manager In Training program to develop bench strength within the region

  • Regularly evaluate optometrist manager and optician talent for current and future bench strength


FINANCIAL ACUMEN

  • Ability to understand financial statements business drivers KPIs labor productivity and profitability and use data to drive decisions
  • Oversee financial operations of region by driving sales and managing expenses to plan
  • Identify exceptions and put appropriate action plans in place for resolution
  • Assist in accurate budget submission


COMPLIANCE

  • Ensure centers follow applicable Federal and State laws including HIPAA Fraud Waste and Abuse and Federally and State funded vision plan regulations
  • Ensure all applicable Optometric and Optician laws are followed
  • Ensure centers adhere to all company safety standards policies and procedures


MINIMUM KNOWLEDGE EXPERIENCE & SKILLS REQUIREMENTS:

  • Bachelors degree in relevant business field or equivalent work experience
  • Combination of education and/or equivalent work experience in a related field 5 years of multi-unit retail management experience
  • Optical Manager leadership experience preferred
  • Demonstrated ability to coach develop challenge and inspire leaders while building a strong pipeline of future talent
  • Demonstrated commitment to delivering an exceptional customer and patient experience while balancing business performance
  • Proven ability to lead coach and build teammate relationships in an environment of fast change; must be able to direct and motivate a diverse teammate population
  • Strong ability to manage multiple markets priorities projects and competing demands while maintaining focus on the highest-impact opportunities
  • Strong analytical and critical thinking skills with the ability to identify root causes remove barriers and develop sustainable solutions
  • Able to work collaboratively in a matrix environment
  • Strong verbal and written communication skills with the ability to communicate effectively with senior leadership field leaders and store teams.
  • Strong multi-tasking skills
  • Able to thrive within a fast-paced environment
  • Proficiency in Microsoft Office Suite of programs



ESSENTIAL FUNCTIONS & WORK REQUIREMENTS:

  • Ability to effectively communicate at all levels within the organization through written and two-way verbal communication
  • Able to sit or stand for extended periods of time
  • Able to operate various office equipment (e.g. personal computer telephone fax machine copier etc.)
  • Able to read and write at a high school graduate level
  • Able to lift 10 to 20 pounds
  • Able to view/read computer screen for extended periods of time
  • Able to work normal and/or extended (evenings nights and weekends) office hours to meet established deadlines
  • Able to travel independently to support Company objectives and personal development


These statements are intended to describe the general nature and level of work performed by teammates assigned to this job classification. They are not intended to be an exhaustive list of all responsibilities duties and skills required.


Required Experience:

Manager


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