Senior Program Manager, Global Expo Strategy, AWS Global Events

AWS is seeking a strategic Senior Program Manager to define and lead the global expo experience across AWSs 1P events portfolio. As organizations navigate an AI-driven world this role will shape how AWS showcases its capabilities connects with customers and drives engagement through world-class expo experiences that deliver measurable business outcomes.

Youll own the strategic vision and framework for AWS expo experiences across 1P events including Global Summits and re:Invent establishing the standards guidelines and measurement protocols that ensure consistent high-quality execution across all regions. This includes defining key messaging in partnership with business owners enabling global teams on AWS Brand expression and maintaining a centralized demonstration catalog that ensures consistent messaging and use cases are represented across all events. By leveraging data-driven insights and emerging technologies youll create immersive expo experiences that educate customers through hands-on practices showcase cloud and AI innovation and drive measurable business impact.

This role requires proven experience leading global expo and cross-regional programs strong strategic thinking to translate strategy into actionable frameworks and excellent stakeholder management across multiple organizational levels. You must demonstrate a data-driven approach to program measurement and optimization experience managing large-scale expo or experiential marketing programs and strong cross-functional leadership capabilities to manage multiple concurrent initiatives. Exceptional communication and collaboration skills across diverse global teams are essential for ensuring consistent execution while enabling appropriate regional customization.



Key job responsibilities
Roles and Responsibilities:
Define and establish the Global Expo Framework that sets strategic direction standards and guidelines ensuring consistency quality and alignment with AWS brand values and topline messaging across all regional implementations
Collaborate with Regional Expo Leads in a two-way partnership to gather regional insights market intelligence and on-the-ground feedback that informs and evolves the global strategy ensuring the framework remains relevant practical and responsive to diverse market needs
Establish global standards for expo floor design (including naming conventions) interactive elements audience and business area definitions and customer engagement that align with AWS Brand guidance creating comprehensive guidelines that Regional Leads can adapt while maintaining the integrity of the global experience
Work with business owners to define key messaging for the global portfolio including Product Marketing and other strategic initiatives ensuring consistent messaging across all 1P events.
Work with AWS Brand to enable global teams on brand expression and expectations for Expo ensuring alignment with AWS brand standards across all regional implementations
Own and maintain the demonstration catalog to ensure consistent messaging and use cases are showcased across events maintaining a centralized repository of approved demonstrations that represent AWS capabilities consistently worldwide
Define global KPIs and measurement frameworks for expo execution that enable consistent evaluation across 1P events establishing metrics for customer engagement business outcomes operational efficiency and program ROI
Report on global program performance to executive stakeholders providing comprehensive analysis of expo effectiveness business impact and strategic recommendations for program expansion and optimization
Maintain framework governance by establishing clear processes for updates exception approvals and change management while ensuring compliance with legal security privacy and regulatory requirements

- 7 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience creating and implementing large-scale programs

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience communicating results to senior leadership
- Experience developing and executing campaigns across a multitude of timezones and languages

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 130000.00 - 185000.00 USD annually
USA TX Austin - 118200.00 - 160000.00 USD annually
USA VA Arlington - 118200.00 - 160000.00 USD annually
USA WA Seattle - 118200.00 - 160000.00 USD annually