Senior Product Marketing Manager, Selling Partner Services

Amazon Selling Partner Services (SPS) is seeking a strategic results-driven Senior Product Marketing Manager (PMM) to lead go-to-market strategy and developer engagement for Amazons Selling Partner API (SP-API). In this role you will own the end-to-end marketing strategy that supports third-party developers and solution providers building tools for Amazon sellers driving awareness adoption and sustained engagement across the developer lifecycle.

You will define and execute product launches developer education programs and multi-channel communication strategies spanning email our marketing site video in-product experiences. This is a high-visibility role that requires both strategic vision and hands-on execution to accelerate solution provider success and growth.

Key job responsibilities
- Lead go-to-market strategy for SP-API product and feature launches partnering cross-functionally with Product Engineering Business Development Legal PR Support and Analytics teams to drive coordinated high-impact launches
- Own the developer engagement strategy across the full lifecycle from registration and onboarding through integration adoption and retention ensuring developers have the resources and motivation to build and scale on SP-API
- Drive API adoption and developer experience improvements through data-informed marketing programs experimentation frameworks and scalable engagement motions
- Develop and execute multi-channel campaigns across email website video in-product messaging events and community channels to reach technical audiences with clarity and impact
- Create compelling product marketing content including value propositions technical narratives launch communications and educational resources that translates complex API capabilities into clear developer benefits
- Establish and own marketing measurement frameworks to track funnel performance campaign effectiveness and business outcomes (registrations integrations attributed seller GMS) using data to continuously optimize programs
- Identify and scale high-performing programs through experimentation A/B testing and iterative optimization across channels and audiences
- Influence cross-organizational stakeholders to align on messaging positioning and GTM priorities serving as the marketing voice of the developer in strategic planning discussions

A day in the life
Your day blends strategic planning with hands-on execution. You might start by reviewing campaign performance data and adjusting channel tactics then shift to a cross-functional launch readiness review with Product and Engineering. After lunch youre drafting messaging for a new API capability collaborating with BD on partner communications and closing the day by reviewing A/B test results from a Developer Hub experiment. You operate at the intersection of product data and storytelling always asking how to make the developer experience better and the path to adoption faster.

About the team
The Selling Partner Services Product Marketing team is the strategic marketing engine behind Amazons third-party solution provider community. We drive positioning go-to-market launches and multi-channel marketing excellence that connects solution providers with the tools knowledge and programs they need to build exceptional solutions for Amazon sellers.

Our team operates across the full marketing spectrum from customer research and persona development to funnel optimization lifecycle marketing and experimentation. We are deeply data-driven obsessed with understanding our customers and committed to bold experimentation that moves the needle on solution provider awareness adoption and long-term success.

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Bachelors degree

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA SEATTLE - 142800.00 - 193200.00 USD annually
USA WA Seattle - 142800.00 - 193200.00 USD annually