Senior Product Marketing Manager

Senior Product Marketing Manager
Reports To: VP of Marketing

Position Overview

The Senior Product Marketing Manager shapes how Drips products are brought to market positioned and sold to customers. This role drives product marketing end-to-end including positioning and messaging sales enablement customer storytelling and go-to-market execution.

Operating within a small high-impact team this individual contributor role balances strategy and cross-functional leadership with hands-on execution. The Senior Product Marketing Manager defines product marketing strategy and standards while directly delivering the programs materials and insights that drive adoption pipeline and expansion. This role serves as a trusted partner to Product UX Sales Marketing and Customer Success leadership and as a strategic voice in cross-functional planning and decision-making.

What Success Looks Like

• Sales teams are confident prepared and aligned on product value and differentiation
• Product messaging is clear consistent and compelling across all channels
• Customer stories and proof are actively used in sales and marketing motions
• Go-to-market launches are well-coordinated timely and effective
• Product marketing is seen as a strategic partner across the organization

Core Responsibilities

Go-to-Market Strategy & Execution

• Define and drive cross-functional go-to-market strategy across products and use cases ensuring launches are well-orchestrated internally and deliver measurable adoption engagement and growth
• Lead product launches and major releases from strategy through execution owning prioritization timelines messaging and enablement
• Ensure launch plans toolkits and assets are complete aligned and delivered with high quality and consistency anchored in customer value with an outside-in market-first perspective.

Product Positioning & Messaging

• Define and evolve product positioning messaging architectures and value propositions aligned to market needs competitive dynamics and business objectives
• Translate product capabilities into compelling differentiated narratives across personas segments and stages of the customer lifecycle
• Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.

Sales Enablement

• Develop enablement strategies and high-impact sales tools training and messaging frameworks
• Ensure sales teams are consistently equipped to articulate value differentiate effectively and handle objections with confidence
• Use field feedback and performance data to continuously refine enablement programs and improve sales productivity

Customer Insight & Storytelling

• Provide strategic input and leadership on insight initiatives which may include persona development win/loss analysis and qualitative research.
• Translate insights into actionable improvements across messaging go-to-market strategy and enablement
• Develop scalable customer proofcase studies stories and value narrativesthat reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital social events etc.

Market & Performance Intelligence

• Own competitive intelligence strategy including ongoing monitoring analysis and battlecard development
• Track key product marketing success metrics using insights to inform prioritization and strategic decisions
• Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency

Cross-Functional Leadership

• Act as a unifying force across Product Sales Marketing and Customer Success driving alignment on priorities and execution
• Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

Who You Are

• Scrappy creative and resourceful. You find ways to make things happen based on what the business needs not what has been documented or done before.
• Three steps ahead. You anticipate what Sales needs for successful selling before they ask for it.
• Comfortable in a fast-paced startup environment where things move in days not weeks
• AI-first using technology to accelerate output without sacrificing quality voice or originality
• Bias toward action youd rather ship learn and iterate high-quality output than wait for perfect.

Experience Requirements

• 7 years of experience in product marketing supporting B2B selling to executive buyers in healthcare insurance or other highly regulated industry.
• Strong storytelling and content creation skills including writing editing and bringing to life complex ideas in a value-based story
• Data-driven mindset comfortable using metrics and analytics to measure go-to-market impact and guide decisions
• Demonstrated influence on product roadmap pricing and packaging or market segmentation
• Proven ownership of go-to-market strategy across a product portfolio beyond launch execution alone
• Experience building or strengthening product marketing programs processes or the function itself in a small or scaling team
• A track record of operating as both a strategic thinker and a hands-on contributor influencing cross-functional teams

Cover Letter Requirements

Please include a cover letter with your application that meets the following requirements:

• Keep your cover letter to 250 words or fewer.
• Tell us which Drips Core Value you believe you would embody the most and explain why. You can learn more about our Core Values on our website.