Senior Product Marketing Manager, Freshservice

Freshworks is looking for a Senior Product Marketing Manager to own the go-to-market strategy and narrative for our core service management products (Freshservice and Freshservice for Business Teams). These are the largest highest-visibility products in the Freshservice portfoliothe foundation of how we compete win and grow. 

This is a senior individual contributor role. Youll report to the Sr. Director of Product Marketing and work directly with Product Sales and Analyst Relations to drive pipeline accelerate deals and shape how the market understands what Freshservice does and why it matters. 

If you love building crisp positioning writing stories that actually move buyers and being the PMM that sales reps call when they need to winthis is the role. 

What Youll Do 

• Own the go-to-market strategy for Freshservices flagship ITSM and Enterprise Service Management (ESM) products. 
• Craft compelling messaging and positioning that helps customers understand why Freshservice wins. 
• Lead product launches from strategy through execution partnering closely with Product Sales Marketing Customer Success and PR. 
• Enable sales to win creating messaging competitive insights and content that accelerate deals. 
• Shape our market narrative partnering with Analyst Relations on Gartner Forrester IDC and other key industry engagements. 
• Turn customer and competitive insights into action influencing product strategy messaging and roadmap decisions. 
• Measure launch and messaging performance continuously refining how we position and bring products to market. 
• Champion AI-powered service management helping customers understand how Freshservice is redefining modern IT and business service management. 

Qualifications :

• 8 years of experience in product marketing focused on enterprise SaaS or enterprise software 
• Demonstrated ownership of product launchesend-to-end not just one workstream 
• Exceptional written and verbal communication skills with the ability to distill complex ITSM and AI capabilities into simple value-driven messages
• Proven experience collaborating with cross-functional teams including Product Sales and Marketing
• Ability to think strategically and execute tactically managing multiple priorities simultaneously 
• Experience selling into core IT decision makers preferably with products built for IT operations
• AI-forward marketercurious about and actively using the way AI can supercharge product marketing
• Strong positioning instinctsyou know the difference between a message and a claim between differentiation and noise
• Proven ability to build sales enablement materials that reps actually use not slide decks that live in a shared folder
• Track record of cross-functional influence across product sales and marketing without formal authority 

Additional Information :

Please note: This is a hybrid role that will be based out of our Downtown Boston MA office and requires an in-office presence three days per week (Tuesday - Thursday). 

The annual base salary range for this position is $180000 - $222000 USD. This role is also eligible for a target bonus. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available. Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time