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Senior Product Marketing Manager
Job Location:
Job Location:
Austin, TX - USA
Yearly Salary:
$ 130000 - 140000
Yearly Salary:
Posted:
17 July 2026 (30+ days ago)
Posted:
Application Deadline:
14 October 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
About GoodLeap:
GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions from solar panels and batteries to energy-efficient HVAC heat pumps roofing windows and more. Over 1 million homeowners have benefited from our simple fast and frictionless technology that makes the adoption of these products more affordable accessible and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeaps proprietary AI-powered applications and developer tools to drive more transparent customer communication deeper business intelligence and streamlined payment and operations. Our platform has led to more than $30 billion in financing for sustainable solutions since 2018.
GoodLeap is also proud to support our award-winning nonprofit GivePower which is building and deploying life-saving water and clean electricity systems changing the lives of more than 1.6 million people across Africa Asia and South America.
GoodLeap is seeking a results-driven B2B/B2B2C Senior Product Marketing Manager to lead go-to market strategy and execution across three core product areas: payments technology financing solutions and SaaS products for home improvement trades. This role is ideal for a strategic product marketer with experience in fintech payments or B2B platforms who can translate complex products into clear compelling value propositions. You will play a critical role in scaling GoodLeaps payments and financing ecosystems today while helping shape the foundation for future SaaS offerings for home improvement trades.
Essential Job Duties and Responsibilities:
GotoMarket Strategy & Product Positioning
- Own and execute go-to-market strategies for B2B payments technology and financing products with growing responsibility for new SaaS platform capabilities for home improvement trades.
- Develop clear differentiated product positioning and messaging across payments acceptance financial workflows and business operations.
- Partner closely with Product Sales Customer Success and Creative to ensure alignment between product strategy customer needs and commercial execution.
- Support early-stage SaaS product go-to-market strategy and execution including positioning messaging and launch readiness.
Campaign & Launch Management
- Lead cross-functional launches and adoption campaigns for payments and financing products including new features programs and product releases.
- Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle demand generation and customer communications.
- Test refine and optimize messaging channels and tactics to drive adoption usage and revenue impact.
Sales Enablement & Revenue Support
- Enable Sales and Account teams with messaging frameworks pitch decks competitive positioning customer-facing assets and training materials.
- Support acquisition activation and expansion motions by aligning product messaging to contractor SMB enterprise and strategic partner needs.
- Work closely with Sales to refine ICPs qualification criteria and funnel strategy across payments financing and SaaS offerings.
Data Analysis & Performance Optimization
- Define and track KPIs tied to adoption activation conversion retention and product-led revenue growth.
- Analyze campaign and product performance to surface insights and continuously optimize go-to-market execution.
- Champion data-driven decision-making across product marketing initiatives.
Customer & Market Insight
- Develop a deep understanding of how contractors and home improvement professionals manage payments financing and day-to-day business operations.
- Conduct customer market and competitive research to inform product positioning and roadmap influence.
- Translate insights into actionable recommendations for Product Growth and Leadership teams.
Required Skills Knowledge and Abilities:
- 7 years of experience in B2B or B2B2C product marketing with 4 years of highly relevant experience within fintech merchant services payments technology or financial services platforms preferred.
- Strong understanding of merchant services or B2B payments financing products and the operational needs of home improvement trade businesses.
- Experience supporting early-stage or evolving product lines including contributing to go-to market strategy ahead of full launch.
- Proficiency with product marketing analytics and campaign tools.
- Highly analytical with strong storytelling positioning and messaging skills.
- Excellent communication collaboration and stakeholder management abilities.
- Comfortable operating in fast-paced high-growth environments with evolving product roadmaps.
Compensation:$130000 - $140000 annually
Additional Information Regarding Job Duties and Job Descriptions:
Job duties include additional responsibilities as assigned by ones supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities reassign or transfer job position or assign additional job responsibilities subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment perform the essential functions of the job or enjoy the benefits and privileges of employment as required by the law.
If you are an extraordinary professional who thrives in a collaborative work culture and values a rewarding career then we want to work with you! Apply today!
We are committed to protecting your privacy. To learn more about how we collect use and safeguard your personal information during the application process please review ourEmployment Privacy PolicyandRecruiting Policy on AI.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
About Company
We are a sustainable home solutions marketplace. Providing simple, fast, and frictionless point-of-sale technology for countless mission-driven professionals serving millions of people who want to upgrade their homes and save money.
