Senior Product Marketing Manager, AI Apps & Agents Ecosystem Growth
Job Location:
Redmond, WA - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Department:
Job Summary
You Dont Follow Technology Shifts. You Help Create Them.
AI applications and agents represent the next major platform shift and todays builders will become tomorrows category leaders. Winning this audience requires more than traditional marketing. It takes creativity community influence experimentation and a deep understanding of how modern builders discover technologies engage with platforms and bring innovations to market.
Youll join Microsofts Software Development Company (SDC) Marketing team where were on a mission to help build the future of AI. We engage founders AI-native companies independent software vendors (ISVs) software companies and AI innovation leaders creating the next generation of intelligent applications and agents. Our goal is to help innovators turn ideas into products products into businesses and businesses into customer impact.
As a Senior Product Marketing Manager AI Apps & Agents Ecosystem Growth you will build and drive growth strategy for Microsofts AI applications and agents ecosystem creating scalable go-to-market motions that accelerate builder recruitment AI platform adoption Marketplace participation commercialization and business growth. You will identify new growth opportunities develop innovative engagement strategies and help connect breakthrough AI innovation with customer demand at global scale.
Success in this role will be measured by growth in AI builder engagement AI application and agent supply Marketplace participation and commercialization outcomes across Microsofts AI ecosystem.
This isnt a traditional product marketing role. Youll combine ecosystem building modern marketing go-to-market strategy commercialization and AI innovation to help shape the future of software.
Responsibilities
- Build the widest selection of AI applications and agents on Microsoft Marketplace by engaging innovative AI builders accelerating adoption of Microsofts AI platform and connecting breakthrough innovation with customer demand.
- Engage AI-native companies ISVs software companies founders agent builders and AI innovation leaders through creative modern digital-first marketing programs that drive ecosystem growth and measurable business outcomes.
- Define and execute strategic go-to-market motions that recruit AI builders into Microsofts ecosystem leveraging communities creators influencers partnerships events and digital channels to accelerate engagement and adoption.
- Drive adoption of Microsofts AI technologies platforms tools and programs through compelling builder journeys that inspire innovators to create publish and scale AI applications and agents on Microsoft.
- Accelerate builders from engagement to build publish transact and grow by increasing participation across Microsofts activation Marketplace and commercialization programs.
- Increase adoption of Microsoft Marketplace as the destination where AI applications and agents reach customers generate demand and scale their businesses.
- Create and orchestrate cross-functional go-to-market plans across Microsoft AI Platform Marketplace Partner Sales and Microsoft for Startups teams to accelerate ecosystem growth and commercial impact.
- Connect builder innovation with customer demand by helping bring AI applications and agents to Microsofts global commercial ecosystem and customer base.
- Identify emerging market opportunities builder trends and ecosystem gaps to influence strategy expand Microsofts AI ecosystem and accelerate business growth.
- Lead growth experimentation and performance optimization using customer insights first-party data and AI-powered tools to improve recruitment activation commercialization Marketplace participation and business outcomes.
Qualifications
- Masters Degree in in Marketing Computer Science Business or related field AND 3 years experience in Product Marketing Growth Marketing Developer Marketing Partner Marketing Ecosystem Marketing or related technology marketing roles.
- OR Bachelors Degree in Marketing Computer Science Business or related field AND 5 years experience in Product Marketing Growth Marketing Developer Marketing Partner Marketing Ecosystem Marketing or related technology marketing roles.
- OR equivalent experience.
- Masters Degree in Marketing Computer Science Business or related field AND 6 years experience in Product Marketing Growth Marketing Developer Marketing Partner Marketing Ecosystem Marketing or related technology marketing roles.
- OR Bachelors Degree in Marketing Computer Science Business or related field AND 8 years experience in Product Marketing Growth Marketing Developer Marketing Partner Marketing Ecosystem Marketing or related technology marketing roles.
- OR equivalent experience.
- 5 years of experience in Product Marketing Growth Marketing Developer Marketing Partner Marketing Ecosystem Marketing or related technology marketing roles.
- Experience driving adoption of AI solutions cloud services SaaS products developer ecosystems software platforms or emerging technologies.
- Demonstrated hands-on experience designing and executing creative modern marketing programs that successfully engage technical builders developers startups AI innovators ISVs or software companies.
- Success leveraging communities creators influencers social channels events partnerships and digital-first marketing approaches to drive measurable engagement and adoption outcomes.
- Experience building and executing marketing programs that deliver measurable business outcomes.
- Cross-functional leadership collaboration stakeholder management and communication skills.
- Hands-on experience using AI technologies and tools in professional settings.
- 6 years of experience in technology growth ecosystem developer or partner marketing.
- Experience working with ISVs AI-native companies startups software companies or developer ecosystems.
- Experience marketing AI platforms AI applications agents cloud technologies APIs developer tools or software platforms.
- Understanding of how technical builders discover evaluate adopt and advocate for technologies and platforms.
- Demonstrated success building community-led creator-led influencer-led or developer-focused growth programs.
- Experience with cloud marketplaces partner ecosystems or software commercialization motions.
- Passion for AI innovation and strong knowledge of emerging AI trends and builder ecosystems.
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106400 - $203600 per year. There is a different range applicable to specific work locations within the San Francisco Bay area and New York City metropolitan area and the base pay range for this role in those locations is USD $137600 - $222600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
position will be open for a minimum of 5 days with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry citizenship color family or medical care leave gender identity or expression genetic information immigration status marital status medical condition national origin physical or mental disability political affiliation protected veteran or military status race ethnicity religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable local laws regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process read more about requesting accommodations.
Required Experience:
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