Senior Product Manager User Generated Data

Were a team of builders adventurers and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone we build products that optimize every outdoor experience and inspire confidence to get out and go further.

Were a high-growth tech company. The pace is fast the work takes grit and ambiguity is part of the job. As the world changes around us we adapt - continuously evolving how we build prioritize and deliver.

Our business moves quickly and theres real opportunity to shape what we build next. Each of our verticals - Hunt Offroad Backcountry and Fish - is at a different stage of maturity which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset continually iterating and improving how we solve problems. We expect our people to use the latest tooling including AI thoughtfully and responsibly pairing human judgment with technology to increase quality speed and impact.

Our impact comes to life through the products we build in the stories of our customers and in our growing commitment to land stewardship and recreational access.

onX is seeking a Senior Product Manager who will contribute to meaningful real-world outcomes that have a lasting impact for customers and the business.

In this role youll focus on unlocking the unique ground-truth knowledge our millions of outdoor customers generate every day as part of the Platform Product team. You will help build shared capabilities that can be adopted across onXs four VerticalsHunt Offroad Backcountry and Fishto support customer-generated data and new product experiences.

You will define and execute the strategy for how onX collects structures and activates customer-generated data as a cross-vertical capability. Youll partner closely with engineering design and product teams across the organization to understand customer needs define scalable solutions and help vertical teams build experiences on top of the platform.

This is a hands-on discovery-oriented role for a product leader who is comfortable operating in ambiguity bringing clarity to complex problems and balancing the needs of Vertical Business Unitswith the long-term value of shared capabilities. Youll take ownership of your work collaborate closely with partners across the organization and help move initiatives forward in an environment where priorities evolve learning is celebrated and youre encouraged to keep stretching your skills.

This role will report to the Director of Product Platform.

Define the product strategy and build scalable platform capabilities

• Develop the long-term vision and strategy for how onX collects structures and activates customer-generated data as a foundational Platform capability.
• Lead discovery across customer needs contribution behaviors and product opportunities to identify and prioritize the highest-impact areas of investment translating insights into a focused roadmap clear priorities and measurable product outcomes.
• Own the shared platform capabilities that enable product teams across Hunt Offroad Backcountry and Fish to build customer-facing contribution experiences partnering closely with engineering to deliver scalable flexible and reliable solutions.
• Balance the needs of individual product teams with the long-term value of reusable capabilities that can support multiple customer experiences.

Evangelize and drive alignment across the organization

• Work closely with product design engineering and other cross-functional partners to understand customer problems and define shared requirements.
• Champion the platform vision across product teams building excitement trust and adoption of shared capabilities that accelerate customer-facing innovation.
• Build alignment across stakeholders communicate decisions and tradeoffs clearly and create momentum in an ambiguous problem space.

Lead with trust and strong execution

• Lead a cross-functional squad through discovery product definition delivery measurement and iteration.
• Ensure customer trust data quality and responsible data use are considered throughout product development.
• Establish feedback loops that help improve the platform and make it easier for teams to adopt over time.
• Define success measures and use customer product and partner feedback to guide prioritization and continuous improvement.
• Leverage AI as a repeatable co-pilot throughout the product lifecyclefrom synthesizing customer research and identifying patterns to accelerating product definition prioritization and communicationwhile applying strong product judgment and validating outputs against customer needs and business objectives.

• Eight (8) or more years of experience leading software products or platforms including at least 4 years in product management with demonstrated experience building platform capabilities that enable mobile applications.
• Demonstrated experience leading 0-to-1 or discovery-driven product initiatives bringing clarity and momentum to ambiguous problem spaces.
• Experience building platform capabilities developer-facing products APIs SDKs or other shared services adopted by multiple internal teams.
• Proven ability to develop product strategy define roadmaps and make thoughtful prioritization and sequencing decisions that balance immediate needs with long-term scalability.
• Strong cross-functional leadership skills with experience influencing engineering design and product stakeholders in a matrixed environment without direct authority.
• Experience in defining and measuring product success through meaningful metrics and using customer insights and data to guide product decisions.
• Sound judgment when balancing customer value technical complexity quality and trust in product decisions.
• A hands-on operating style with the ability to move seamlessly between strategic thinking and day-to-day execution.
• Demonstrated curiosity and practical experience using AI to improve product discovery analysis decision-making and execution.
• Bachelors degree or equivalent practical experience.
• A shared passion for and ability to demonstrate onXs Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location such as a Basecamp.

Though not required we would be thrilled to consider candidates with any of the following:

• Experience building products that leverage customer-generated community-contributed or crowdsourced data (e.g. mapping navigation reviews or outdoor recreation platforms).
• Experience with trust & safety content moderation reputation systems or data quality frameworks.
• Experience working with geospatial location-based or behavioral data products including an understanding of privacy and consent considerations.
• Experience operating in a matrixed organization influencing product direction across multiple teams and stakeholders.
• Passion for outdoor recreation and a genuine curiosity about how people explore and experience the outdoors.

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly were not a scrappy start-up. We operate with clear goals structure and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift data shapes how we evolve as our business products and the world around us change.

Clear priorities and structure dont limit ownership - they make it possible. Youll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. Youll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way youll be supported with feedback tools and opportunities to grow your craft as you take on new challenges.

onX has created a thriving distributed workforce designed to foster connection collaboration and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula MT and established virtual workforce Basecamps in Austin TX; Denver CO; Kalispell MT; Minneapolis MN; Portland OR; Salt Lake City UT; and Seattle WA.

onX is committed to compensating all employees fairly and equitably for their contributions. For this position applicants can expect to make between $143000 and $179000 upon hire. The pay range will vary based upon experience skills certifications education among other factors as required in the job addition full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

• Competitive salaries annual bonuses equity and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out Get Active funds to fuel your active lifestyle
• Flexible time away package that includes PTO STO VTO and paid holidays

In this role success is driven by cognitive abilities such as concentration and problem-solving essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation please contact us at .

Position open until filled.

#LI-Remote

At onX we believe that unique perspectives make us stronger. By bringing together people with different experiences ideas and viewpoints we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring but also in development compensation and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together we win as one team. Come join us!

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As part of our interview process your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note onX respects all applicable laws regarding recording consent and you will have an opportunity to opt-out if preferred.