Senior Product Designer Fish

Were a team of builders adventurers and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone we build products that optimize every outdoor experience and inspire confidence to get out and go further.

Were a high-growth tech company. The pace is fast the work takes grit and ambiguity is part of the job. As the world changes around us we adapt - continuously evolving how we build prioritize and deliver.

Our business moves quickly and theres real opportunity to shape what we build next. Each of our verticals - Hunt Offroad Backcountry and Fish - is at a different stage of maturity which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset continually iterating and improving how we solve problems. We expect our people to use the latest tooling including AI thoughtfully and responsibly pairing human judgment with technology to increase quality speed and impact.

Our impact comes to life through the products we build in the stories of our customers and in our growing commitment to land stewardship and recreational access.

onX is seeking a Senior Product Designer who will shape the future of onX Fish a data-rich consumer product that helps anglers choose the right water find the best spots and fish with this role youll be the sole design lead for onX Fish embedded directly within a high-velocity product team that ships in fast overlapping cycles. Youll work across iOS Android and responsive web to turn complex geospatial and environmental data into interfaces that are intuitive beautiful and genuinely useful to anglers.

This is not a role where design happens upstream of execution; it happens inside it. Youll jump into work already in motion shape product decisions and refine design alongside product engineering and data partners and ship UX at the pace the team moves. Youll take ownership of your work collaborate closely with partners across the organization and help move initiatives forward in an environment where priorities evolve learning is celebrated and youre encouraged to keep stretching your skills. We move fast but with intention priorities are clear cycles have structure and the pace reflects meaningful momentum. Youll be the primary design voice for Fish while staying connected to a broader Design organization including shared design systems peer design leads across verticals and embedded UX research support. This role reports to the Sr. Director of Product Design & Research.

• Own the end-to-end design for onX Fish across iOS Android and responsive web from concept through shipped UI.
• Design interfaces that make complex geospatial environmental and species data useful and accessible to anglers.
• Work within fast non-linear product cycles picking up prototypes PRDs and engineering spikes already in motion and elevating them with strong design judgment and user testing input.
• Collaborate daily with product and engineering as a co-builder contributing to UX decisions and user evidence to shape product experience decisions.
• Synthesize user research strategy documents and data to identify the highest-impact product design opportunities bringing a strong point of view.
• Create design iterations that drive both divergent ideation and convergent decision-making; ultimately landing on a strong design POV and recommendation with a clear rationale calibrated to the customer problem to solve and the scope of the iteration.
• Set a high consistent bar for craft in onX Fishincluding visual polish interaction quality usability across platforms (Web iOS Android) and thoughtful and continued adoption of the onX design system so that Fish feels like a premium cohesive product experience at every touchpoint.
• Design AI-enabled features including conversational interfaces recommendation systems and AI-assisted workflows which are core to the Fish product roadmap.
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work and continuously refining its use with sound judgment and validation.

• Bachelors degree in Product Design HCI Visual Design or equivalent experience.
• Eight (8) or more years of relevant experience including at least five (5) years of product design experience shipping fast-paced consumer-facing digital products with emphasis on data-rich mapping or geospatial experiences.
• Cross-platform design experience spanning iOS Android and responsive web.
• Proven ability to work at high velocity within cross-functional teams contributing design judgment within fast-moving delivery cycles.
• A strong curiosity for exploring new technologies including AI and fluency with AI tools in your design workflowusing them daily to prototype ideate and explore conversational interfaces recommendation systems and AI-assisted workflows that are core to the Fish roadmap.
• Strong instinct for map-based and geospatial interfaces with experience designing spatial data visualizations and layered information overlays.
• Communication style that converges toward decisions: you present recommendations not process walkthroughs and earn influence through the quality of shipped work.
• High agency and self-direction you pull context from available resources form your own point of view and create clarity in ambiguity.
• A strong curiosity for exploring new technologies including AI
• A shared passion for and ability to demonstrate onXs Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location such as a Basecamp.
• A portfolio is required as part of the application. It should demonstrate strong information design skills including the ability to turn complex data-dense experiences into clear intuitive and usable interfaces across platforms.

Though not required we would be thrilled to consider candidates with any of the following:

• Experience designing for outdoor recreation fishing or adventure-focused consumer products.
• Familiarity with species data environmental datasets or scientific data visualization.
• Experience designing conversational UI or AI-powered recommendation experiences.
• An active angler or outdoor enthusiast who understands the end user firsthand.

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly were not a scrappy start-up. We operate with clear goals structure and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift data shapes how we evolve as our business products and the world around us change.

Clear priorities and structure dont limit ownership - they make it possible. Youll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. Youll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way youll be supported with feedback tools and opportunities to grow your craft as you take on new challenges.

onX has created a thriving distributed workforce designed to foster connection collaboration and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula MT and established virtual workforce Basecamps in Austin TX; Denver CO; Kalispell MT; Minneapolis MN; Portland OR; Salt Lake City UT; and Seattle WA.

onX is committed to compensating all employees fairly and equitably for their contributions. For this position applicants can expect to make between $139000 and $174000 upon hire. The pay range will vary based upon experience skills certifications education among other factors as required in the job addition full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

• Competitive salaries annual bonuses equity and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out Get Active funds to fuel your active lifestyle
• Flexible time away package that includes PTO STO VTO and paid holidays

In this role success is driven by cognitive abilities such as concentration and problem-solving essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation please contact us at .

Position open until filled.

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At onX we believe that unique perspectives make us stronger. By bringing together people with different experiences ideas and viewpoints we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring but also in development compensation and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together we win as one team. Come join us!

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