Senior PR Manager

Were a team of builders adventurers and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone we build products that optimize every outdoor experience and inspire confidence to get out and go further.

Were a high-growth tech company. The pace is fast the work takes grit and ambiguity is part of the job. As the world changes around us we adapt - continuously evolving how we build prioritize and deliver.

Our business moves quickly and theres real opportunity to shape what we build next. Each of our verticals - Hunt Offroad Backcountry and Fish - is at a different stage of maturity which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset continually iterating and improving how we solve problems. We expect our people to use the latest tooling including AI thoughtfully and responsibly pairing human judgment with technology to increase quality speed and impact.

Our impact comes to life through the products we build in the stories of our customers and in our growing commitment to land stewardship and recreational access.

onX is seeking a Senior Public Relations Manager to shape how customers media and industry audiences understand our Offroad and Backcountry products and brand.

In this role you will own the earned media program for the Offroad business and lead the agency supporting the Backcountry earned media program. You will translate product priorities customer insights industry trends and company initiatives into clear narratives that earn meaningful coverage and strengthen onXs reputation across endemic regional and national audiences.

This is a senior individual contributor role that sets direction and executes. You will build media relationships develop stories lead media experiences advise internal stakeholders and measure the impact of PR programs. You will work closely with Product Growth Community Paid Marketing and business leaders to ensure earned media is integrated into broader go-to-market efforts.

This role reports to the PR and Communications Director.

• Develop and execute earned media strategies aligned with the priorities of the Offroad and Backcountry businesses.
• Lead the Offroad PR program directly and manage the agency supporting Backcountry PR setting clear priorities and ensuring high-quality execution.

• Translate product priorities customer insights technology partnerships and Access & Stewardship initiatives into relevant stories for endemic regional and national audiences.
• Build trusted media relationships and lead proactive pitching inbound requests press materials product demonstrations media experiences and priority media events.
• Serve as an onX spokesperson and prepare executives and subject-matter experts for interviews speaking opportunities and other external engagements.

• Partner with Product Growth Community Paid Marketing and business leaders to incorporate earned media into product launches campaigns and key company initiatives.
• Advise stakeholders on narrative timing audience and reputational considerations while building alignment across a matrixed organization.

• Monitor coverage sentiment industry trends and emerging issues; use those insights to improve PR strategy and execution.
• Identify reputational risks and support crisis communications planning and response.
• Use AI and emerging tools to strengthen media research trend monitoring narrative development content creation and campaign measurement while applying sound editorial judgment fact-checking and brand safeguards.

• Relevant Experience: Eight or more years of progressive experience in public relations communications or earned media including ownership of complex programs campaigns or business areas.
• Strategy and Execution: Demonstrated ability to set PR direction and personally execute the work including research pitching content development spokesperson preparation media events and measurement.
• Media Relations: A strong track record of building trusted journalist relationships managing inbound opportunities and securing meaningful coverage across relevant endemic regional and national outlets.
• Storytelling: Excellent written verbal and presentation skills with the ability to translate product customer technology and business priorities into clear and compelling narratives.
• Agency and Cross-Functional Leadership: Experience directing agency partners and working closely with Product Growth Community Paid Marketing and other stakeholders in a matrixed organization.
• Judgment and Reputation: Sound judgment when navigating sensitive issues reputational risk crisis communications and competing stakeholder perspectives.
• Measurement: Ability to define meaningful PR success measures and use quantitative and qualitative insights to improve strategy and execution.
• AI-Enabled Workflows: Demonstrated experience using AI to strengthen research trend monitoring insight synthesis content development and measurement with appropriate validation for accuracy confidentiality brand voice and reputation.
• Project Leadership: Strong project management skills and the ability to prioritize and deliver multiple initiatives in a fast-moving environment.
• Education and Work Samples: Bachelors degree in public relations communications journalism or a related fieldor equivalent experienceand relevant writing or work samples.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel a few times each quarter for multiple days to attend events host media and join the onX team at a corporate office or other onX strategic location such as a Basecamp.

Though not required we would be thrilled to consider candidates with any of the following:

• Outdoor Passion: A genuine passion for the outdoors public land access off-roading and backcountry recreation with the ability to connect authentically with these communities.
• Industry Relationships: Established media relationships across offroad motorsports outdoor recreation consumer technology or adjacent spaces.
• Growth-Stage Experience: Experience building or scaling PR programs within a high-growth consumer brand technology company or outdoor organization.
• Multi-Vertical Experience: Experience supporting multiple products audiences or business areas while balancing hands-on execution with agency-led work.
• Affiliate and Commerce Media: Familiarity with affiliate-driven publishers and how earned media can support product discovery traffic and customer acquisition.

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly were not a scrappy start-up. We operate with clear goals structure and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift data shapes how we evolve as our business products and the world around us change.

Clear priorities and structure dont limit ownership - they make it possible. Youll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. Youll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way youll be supported with feedback tools and opportunities to grow your craft as you take on new challenges.

onX has created a thriving distributed workforce designed to foster connection collaboration and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula MT and established virtual workforce Basecamps in Austin TX; Denver CO; Kalispell MT; Minneapolis MN; Portland OR; Salt Lake City UT; and Seattle WA.

onX is committed to compensating all employees fairly and equitably for their contributions. For this position applicants can expect to make between $132000 and $165000 upon hire. The pay range will vary based upon experience skills certifications education among other factors as required in the job addition full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

• Competitive salaries annual bonuses equity and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out Get Active funds to fuel your active lifestyle
• Flexible time away package that includes PTO STO VTO and paid holidays

In this role success is driven by cognitive abilities such as concentration and problem-solving essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation please contact us at .

Position open until filled.

#LI-Remote

At onX we believe that unique perspectives make us stronger. By bringing together people with different experiences ideas and viewpoints we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring but also in development compensation and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together we win as one team. Come join us!

onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety apply only through our legitimate website at directly via our LinkedIn page.

onX does not sell any Personal Information but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information see our .

As part of our interview process your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note onX respects all applicable laws regarding recording consent and you will have an opportunity to opt-out if preferred.