Senior Planner, Paid Social
Job Summary
With a history that dates back over 80 years Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7000 employees in over 100 offices around the world Starcom partners with the worlds leading marketers and brands including Bank of America Best Buy Kellogg Company McDonalds Novartis Samsung Visa and more.
This role at Starcom will serve as a member of Publicis Groupes strategic internal agency Constellation.
Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our clients creative data strategy media and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.
The Senior Analyst is responsible for campaign management activities such as set-up documentation creation and maintenance QA performance reporting and billing reconciliation for a specific client. The Senior Analyst is also responsible for identifying and implementing optimizations as approved by the manager and client. The ideal candidate is an organized data-driven collaborative self-starter who is eager to learn and thrives in a fast-pace ever-changing landscape. They will have at least two years of hands-on experience in executing paid ad campaigns across Meta Tiktok and Reddit with the highest level of accuracy with additional experience in Snapchat and Pinterest being preferred. Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.
- Execute manage and optimize media campaigns and programs for agency clients (e.g. paid social auction/exchange based performance media audience-based buying remarketing campaigns) both independently and in support of Managers
- Assist the team in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives
- Direct and manage the daily workflow of all paid social campaigns including proposal development campaign activation & maintenance and post-buy recaps
- Work in collaboration with the Analytics team to create weekly/monthly reports including analysis for insights optimizations and future strategy development
- Demonstrate diligence attention to detail and adherence to agency best practices
- Maintain and organize campaign-specific materials
- Handle daily campaign maintenance including internal questions regarding tracking and status of various campaigns
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
- Manage the delivery of creative assets insertion orders campaign artifacts and all relevant campaign documentation in preparation for campaign launch
- Run the campaign QA process to ensure accurate campaign implementation pacing and performance
- Generate and manage monthly bill/pay and spend reporting
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
- Bachelors degree or higher in marketing advertising business marketing or equivalent
- 2 years of experience in paid social bid management paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Meta Tiktok Reddit)
- Digital media operations experience preferred
- Strong analytical thinking and mathematical skills and an ability to manage data
- Experience with Meta Tiktok and Reddit Ads platform or 3rd Party API technology
- Resourceful curious and motivated individual with an ability to work independently as well as in a team setting
- Strong organizational and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
The Power of One starts with our people! To do powerful things we offer powerful best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.
We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance transportation and parking benefits legal benefits pet insurance and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Senior IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more