Senior Planner, Digital

Job Description

Who We Are

Horizon Media founded in 1989 by Bill Koenigsberg is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers Horizon is known for its highly personal approach to client for its incredible culture Horizon is consistently named to all the prestigious annual Best Places to Work lists published by FortuneAdAge Crains New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon we understand the value that different perspectives can bring to our clients and culture so we strive for an environment where our employees feel welcomedsafeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture and experience together.

Our simple recipe for success We hire talented people (thinkers doers dreamers makers) challenge them and give them every opportunity to grow.

WhatYoullDo

Media Negotiating & Buying 25%

• Oversee andassistin RFP creation and review of partners/site responses compiles proposal analysis and drive partner negotiations

• Ensure accuracy of insertion orders within internal systems tool to reserve advertising space andis responsible foraccuracy of plan details and confirmation of delivery ensuring proper protocol

• Collaboratewith key partners during planning process including Partners CreativeAgenciesand biddable activation teams ( Search Paid Social Programmatic)

• Work alongside other HorizonMediateams (Business Solutions Investment etc.) towards 360 partnerships incorporating relevant extensions

Reporting & Analysis 25%

• Monitor and report on media campaigns on an ongoing basis providing an active voice communicating optimization opportunities and challenges to internal teams mediapartnersand the client

• Parse through partner ad verification and ad server data to provide critical thinking and analysis as well as draw conclusions and discover actionable implications

• Responsible for providing data for dashboards/Excel trackers as needed by account ensuring accuracy and validity of data shown

• Effectively communicate optimization strategieschallengesand opportunities across display mobilesocialand video

Relationship Management 15%

• Develop andmaintainstrong mutually beneficial relationships with Horizon Media departments tofacilitateproblem Solutions Traffic Operations as well as clients and vendors

• Have foresight and understanding of projects tomaintainand adjust timing of deliverables for team at large communicating changes to managers and leadership

• Apply knowledge of current/previousclients specific business and industry to enhance and further relationships

• Begin serving as a resource and trusted partner for clients

Team Management& Delegation 15%

• Contribute to other junior team member(s) development (train Assistant Planners and Planners onboard new Senior Planners)

• Schedule check ins with junior team membersidentifyinggoals and opportunities for career development contribute to performance management

• Guide team in setting goals projecttasksand timelines

• Utilize past experiences to develop Planners mentorship skills and abilities

• Provide education on best practices media principles and industry at large

• Participate in interview process for Assistant/Planner roles

Digital Media Strategy 15%

• Collaborate with supervisor on strategy guiding assistant and planner in plan development

• Employ HorizonMediassuite of planning evaluation and buying tools for application/analysis into competitive landscape target digital consumption support plandevelopmentand reporting

• Ensuredigital strategy fits into overall brand communication goals

• Participate in team brainstorms to kick off plan and consideration set development

• Monitortrends toolsopportunitiesand applications within digital environments and appropriately apply that knowledgeto campaign strategy and client goals

• Guide andparticipatein creation and presentation of media specific documents such as media plansobjectivesand strategies decks and other related functions

Campaign Management & Execution 5%

• Oversee trafficking and site tagging follow through to ensure sites are enabled and functioning properly

• Ensure accuracy of specs documents and that all materials are received from creative agency

• Delegate and provide direction oncampaign post launch information ( placement information) todemonstrateproof of placement for clients

• Work alongside assistant media planner and media planner on mid-campaign reconciliation billing pacing campaignvalidationand brand safety

Who You Are

• Interested in the digital landscape and a desire to innovate and keep up with trends

• Motivated and eager to learn

• A strong writer and presenter

• A left and right brain thinker

• A collaborative team-oriented worker with strong time management and organization skills

• A problem solver with foresight and the ability to develop creative solutions

• Detail oriented with commitment to follow through

• Nimble and flexible to succeed in a fast-paced environment

• A strong teamplayer willing to roll uptheirsleeves

• Excited to mentor andteachteam members

• An advocate forand supporter of diversityequityand inclusion

Preferred Skills & Experience

• 2 yearspreviousdigital media experience

• Knowledge of various channelsand buying methods(video display programmatic social)

• Familiarity with marketing principlesanalyticsand concepts

• Confidence within Microsoft Office Suite

• Experience in negotiating and constructing digital media plans

• Competencewithin systems and tools related to the media planning process ( management system billing system competitive and targeting tools)

• Mastery ofthird-party ad server and ad verifications (DCM Double VerifyInnovidpreferred)

• Familiarity with biddable channels and partner direct

#LI-KK1

#LI-HYBRID

#HMI

Certificates Licenses and Registrations

This role does not require certificateslicensesor registrations.

Physical Activity and Work Environment

This role does not require any physical activity.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.

Salary Range

A successful applicants actual base salary may vary based on factors such as individuals skill sets experience training education licensure/certifications and qualifications for the role. As an organization we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage life and disability insurance retirement savings plans company paid holidays and unlimited paid time off (PTO) mental health and wellness resources pet insurance childcare resources identity theft insurance fertility assistance programs and fitness reimbursement.