Senior Planner, Creator Content

Zenith is one of Publicis Groupes largest media agencies spanning 95 markets globally with US offices in New York Burbank Chicago Atlanta and Detroit. For more than 30 years we have been at the forefront of media helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning investment and measurement. We also have specialist offerings including content commerce multicultural and future-proofed data capabilities.

As a Senior Planner Creator Content you will partner cross-functionally with clients internal teams external agencies and creator partners to bring creator strategies to life from planning through execution. You will have a strong understanding of the media landscape including the evolution of the creator economy paid and organic social and social this role youll collaborate closely with Creator teams Paid Social Digital Media Video Creative and other key collaborators to deliver best-in-class creator content through strong partnership and seamless execution. Youll also be responsible for monitoring campaign performance identifying optimization opportunities and shaping creator and content standards across platforms and formats. Success in this role requires a strategic innovative attitude and a passion for advancing the intersection of content commerce and media to drive meaningful business results.

As Senior Planner Creator Content your primary responsibilities will include:

• Collaborating cross-functionally to complete creator/influencer community and partnership initiatives that support brand growth across e-commerce and retail channels.
• Serving as a direct liaison to client collaborators providing strategic campaign recommendations and identifying first-to-market and pilot opportunities for Walmart.
• Partnering closely with activation and analytics teams to drive performance optimizations real-time solutions and operational efficiencies that improve creator strategy and campaign impact.
• Identifying whitespace opportunities across social platforms while maintaining a strong understanding of evolving consumer shopping and social behavior trends.
• Evaluating and adopting new tools and technologies that deliver measurable benefits and support evolving business needs.
• Managing external creative agencies and collaborating with internal teams to ensure content consistently aligns with creative briefs and business objectives.
• Synthesizing data and insights from multiple sources to develop innovative creative concepts strategic recommendations and new ideas.
• Inspiring internal teams and business partners to embrace engaging content strategies and innovative activation approaches that attract and retain Walmart customers.
• Partnering with Business Affairs and Digital Investment teams to facilitate partner agreements campaign setup media buys and operational execution.

• Evaluate and vet creators to align with campaign objectives and content pillars.

• Four-year degree or equivalent experience.
• 2 years of experience in social media marketing and/or digital advertising management and execution.
• Previous client management experience and exposure.
• Preferred experience with social and trend tools and technologies including project and content management community management social commerce data analytics and digital innovation platforms (e.g. CreatorIQ Meta Ads Manager Quid).
• Strong cultural skill including knowledge of retail pop culture and emerging trends.
• Proven ability to cultivate creator content and provide constructive creative feedback that helps creators produce their best work.
• Highly diligent with excellent prioritization and organizational skills and the ability to manage multiple ongoing projects simultaneously.
• Ability to thrive in a fast-paced environment while effectively managing project deadlines and competing priorities.
• Strong communication and interpersonal skills with the ability to influence engage and collaborate across functions and at varying levels of the organization.
• Demonstrated ability to synthesize information think critically and leverage diverse data sets to inform strategy and develop innovative approaches to reaching target audiences.
• Solid understanding of competitor activities leading brand initiatives and award-winning creative work across social media creator partnerships and digital content.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

#LI-SC5