Senior Media Analyst

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the worlds most successful agencies by helping brands evolve their marketing by leveraging identity commerce artificial intelligence and more to connect with people. Transformation is part of our DNA. Spark Foundrys start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Medias powerhouse soul leveraging connected data assets advanced AI applications and investment clout we Bring HEAT to Brands. No other agency possesses the expertise that we do to address todays most pressing challenges to drive business transformation through media.

The Senior Analyst Media Data will provide analytic support and strategic recommendations for one of Spark Foundrys client accounts. This position requires an eye for numbers intellectual curiosity proficiency at problem solving a strong command of online media and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment.

• Work with the Analytics Manager and media teams to create measurable online and offline campaign objectives and key performance indicators.
• Determine campaign data and tracking requirements and support measurement systems for accurate data capture and reporting.
• Perform ongoing campaign and client-specific analyses to identify insights support optimization and inform future media decisions.
• Serve as a key liaison between technical data-engineering resources analytics teams and media stakeholders helping translate business and media requirements into clear data needs.
• Support the implementation and enforcement of data quality assurance and quality control processes including validating data inputs identifying discrepancies and coordinating issue resolution across teams.
• Partner closely with technical teams to understand data workflows investigate data-quality issues and ensure outputs are accurate complete and aligned with business requirements.
• Develop a detailed understanding of paid-media data campaign taxonomy reporting requirements and the processes through which data moves between platforms and teams.
• Communicate data issues and technical concepts clearly to both technical and non-technical partners serving as connective tissue across teams with different areas of expertise.
• Build a body of knowledge on media technology and strategy performance to inform future decisions related to schedules budgets partners and strategies.

• 2 years of experience within an analytics function in the marketing or media industry including experience working with online media.
• Strong understanding of paid-media data and the ability to discuss campaign data measurement and reporting requirements fluently.
• Experience reviewing validating or troubleshooting data with strong attention to detail and an understanding of Quality Assurance/Quality Control principles.
• Strong analytical critical thinking and problem-solving skills with the ability to investigate complex issues identify root causes evaluate contributing factors and communicate findings to both technical and non-technical stakeholders.
• Interest in developing deeper technical expertise and partnering closely with data engineers data workflows and large-scale data environments.
• Experience analyzing large data sets to develop insights and learnings.
• Demonstrated resourcefulness and learning agility with the ability to quickly adapt to new technologies tools and business domains.
• Ability to work effectively in ambiguous environments independently prioritize competing demands and drive solutions with limited direction.
• Strong hands-on SQL experience including multi-table joins window functions aggregations and data validation across large datasets.
• Bachelors degree in Analytics Statistic

Preferred Qualifications:

• Exposure to cloud-based data platforms and data workflow tools such as Databricks Snowflake or similar technologies.
• Experience with Python for data manipulation and analysis (PySpark or equivalent) including the ability to read write modify and troubleshoot scripts and notebooks independently.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

#LI-EO1