Senior Media Analyst Analytics

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the worlds most successful agencies by helping brands evolve their marketing by leveraging identity commerce artificial intelligence and more to connect with people. Transformation is part of our DNA. Spark Foundrys start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Medias powerhouse soul leveraging connected data assets advanced AI applications and investment clout we Bring HEAT to Brands. No other agency possesses the expertise that we do to address todays most pressing challenges to drive business transformation through media.

The Senior Media Analyst will provide analytic support and strategic recommendations for one of Spark Foundrys client accounts. This position requires an eye for numbers intellectual curiosity proficiency at problem solving a strong command of online media and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment.

• Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators
• Determine campaign data and tracking requirements manage measurement systems for data capture and reporting
• Work with the Analytics Manager to perform ongoing analysis using Excel SPSS SAS etc. to ensure the timely adjustment/optimization of campaigns along with other client-specific analyses (such as campaign analysis customer segmentation and profiling and competitive market research)
• Build a body of knowledge on media technology and strategy performance with the objective of informing future media decisions on schedules budgets partners and strategies

• 2 years experience within an analytics function in the marketing industry with at least 1 year experience working in online media
• Experience in the analysis of large data sets to develop insights and learnings (data mining)
• Strong analytical skills with understanding of statistical techniques: hypothesis development designing tests/experiments analyzing data drawing conclusions and developing actionable recommendations
• Experience with statistical analysis software products and research design
• Knowledge of visual techniques for data analysis and presentation
• Knowledge of current issues within the online media industry such as attribution data collection targeting and privacy
• Must feel comfortable learning new systems and tools
• Knowledge of web measurement technologies:
  • Ad serving platforms (e.g. DART) and digital display campaign performance data
  • Website analytics software (e.g. Adobe SiteCatalyst Test & Target)
  • Knowledge of syndicated media research & systems (Nielsen comScore MRI Scarborough)
• Technical computer skills including Excel and PowerPoint
• Knowledge of statistical software packages (e.g. SPSS SAS)
• Database analysis skills (eg. MS Access/SQL)
• Data visualization skills a plus (e.g. Tableau)

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

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