Senior Marketing Manager, Carrier Services

We are seeking an experienced Sr. Marketing Manager to support the continued growth of our Amazon Relay Transportation network. This person will share in the responsibility of driving growth with existing carriers and acquiring new carriers for Amazons Transportation network. This person would work across the Marketing and Support teams to deliver best-in-class campaigns. This role will focus on optimizing paid digital programs to drive awareness acquisition and engagement across the US and CA. They will work across teams and technologies to help strategize and execute campaigns that address the needs of our customers. They will be responsible for researching and testing new and emerging platforms and optimizing use of existing channels. This is a high-impact data-driven marketing organization operating at the intersection of growth marketing marketing technology and supply-chain logistics.

Key job responsibilities
Own and execute paid and non paid digital programs across search email display social OOH channels and more to acquire and retain Relay carriers at scale
Partner with relevant teams and stakeholders to strategize and execute multi-channel campaigns and monitor performance / optimize investments to generate growth
Drive needle moving initiatives to drive Relay carrier acquisition and carrier engagement at scale including promotions/ incentives.
Short term (1year) and long term (3 year) planning to deliver carrier acquisition and engagement targets.
Develop brand positioning and creative assets that resonates with customers and generates growth and brand loyalty
Define and create assets for all digital campaigns execute A/B testing programming scheduling reporting and proactively suggest data-driven optimizations
Develop deploy analyze and disseminate comprehensive reporting
Serve as a subject matter expert for paid digital marketing trends
Maintain and strategize budget and forecasts across paid channels
Support the creation and promotion of content that addresses the needs of our customers enhances their experience and generates growth for our brand


About the team
The Relay Acquisition Marketing (RAM) team is responsible for driving carrier acquisition engagement and retention for Amazon Relay one of the largest freight marketplaces in North America and key component of Amazons middle mile transportation network with 50000 active carrier base. RAM operates across the full carrier lifecycle: attracting new carriers through paid media email prospecting influencer campaigns and strategic promotions; deepening engagement through personalized lifecycle communications and real-time liquidity campaigns; and retaining carriers via automated re-engagement programs and loyalty incentives. The team manages a $29M annual budget spanning search engine marketing digital brand awareness channels (YouTubeMeta LinkedIn etc) MarTech platforms (Marketo Adobe analytics etc.) and creative development. RAM partners closely with other teams in Carrier Services Relay Product and Tech Relay Central and external agencies to optimize channel performance and campaigns build attribution frameworks and scale automation to deliver goals like carrier onboarding and carrier engagement metrics.

- 7 years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience managing multi-million dollar marketing budgets with the ability to link marketing investment to business outcomes.

- Masters degree in marketing communications business or equivalent
- Experience in traditional and emerging media channels including TV OOH cinema digital display online video and paid social
- Experience developing and executing brand positioning creative strategy and content marketing at scale
- Demonstrated experience owning full-funnel acquisition metrics (traffic applications conversions retention)
- Understanding of SEM/SEO principles influencer marketing and long-form/video content strategies
- Experience building measurement frameworks defining KPIs and optimizing campaigns using data

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at AZ Tempe - 156100.00 - 211200.00 USD annually
USA GA Atlanta - 156100.00 - 211200.00 USD annually
USA TN Nashville - 140500.00 - 190100.00 USD annually
USA WA Bellevue - 156100.00 - 211200.00 USD annually