Senior Manager, Upstream Marketing (Hybrid)

Work Flexibility: Hybrid

Strykers acquisition of Amplitude Vascular Systems (AVS) brings together AVSs expertise in intravascular lithotripsy (IVL) technology with Strykers global scale and commitment to medical innovation. Our new Waltham MA location offers an opportunity to join a growing team and help shape the future of this technology within Stryker.

As a Sr. Manager Upstream Marketing you will be responsible for defining and leading the upstream marketing strategy for key portfolios shaping long-term vision innovation priorities and lifecycle management to drive sustainable this role you will translate deep customer clinical and market insights into differentiated value propositions portfolio strategy and new product development direction through close partnership with R&D Clinical and cross functional stakeholders. The Sr. Manager influences senior leadership decision-making and ensures strategic alignment from early discovery through commercialization in a dynamic and competitive healthcare environment.

This role is located in Boston MA and requires onsite presence (4 days per week except for travel days) at the Stryker PV office in that location. Also requires occasional travel to our Irvine CA office to support collaboration team engagement and business needs.

What you will do

• Lead competitive and market intelligence efforts by advising on major competitors anticipating future threats and proactively adjusting strategy to improve market penetration and positioning.
• Drive deep customer and market understanding through VOC market research surveys and trend analysis translating qualitative and quantitative insights into clear actionable business strategies.
• Identify unmet needs and innovation opportunities by validating key assumptions and partnering crossfunctionally to inform product service and portfolio direction.
• Own portfolio and lifecycle strategy guiding products from early discovery through launch growth pricing optimization and eventual obsolescence.
• Lead and influence the new product development process collaborating with R&D Clinical and cross-departmental stakeholders from concept through pre-commercialization planning.
• Define and communicate long-term portfolio and segment strategies to gain organizational alignment while educating teams on portfolio strategy best practices and benchmarking.
• Build and sustain strategic KOL relationships partnering with Clinical Affairs to support evidence generation clinical claims strategy and market credibility.
• Anticipate healthcare market dynamics and environmental trends proactively recommending adjustments to marketing objectives brand architecture and competitive positioning.
• Guide pricing and value strategies by managing price competition aligning with business unit goals and linking marketing investments to customer acquisition and retention objectives.

What you need

Required

• Bachelors degree
• 10 years of work experience

Preferred

• MBA / Masters Degree
• 7 years medical device or marketing/sales experience within cardiovascular space
• 4 years of people management experience
• Upstream marketing experience in endovascular cardiovascular VTE or structural heart
• Demonstrated proficiency in Microsoft Office (Excel Word & PowerPoint)

United States of America Pay Ranges:

• US20: $162700 - $271100 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race ethnicity color religion sex gender identity sexual orientation national origin disability or protected veteran status. Stryker is an EO employer M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information.