Senior Manager, Social & Community — WWE 2K & PGA TOUR 2K

At 2K we create some of the most iconic and culture-shaping video games in entertainment including NBA 2K one of the top-selling franchises in the world and legendary titles like BioShock Borderlands Mafia Sid Meiers Civilization and XCOM as well as fan favorites WWE 2K TopSpin and PGA TOUR 2K. We build unforgettable experiences by pushing the boundaries of creativity authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts Firaxis Games Hangar 13 Cat Daddy Games 31st Union Cloud Chamber Gearbox HB Studios and 2K SportsLab create world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered supported and inspired. As an equal opportunity employer we are committed to fostering a diverse inclusive workplace where people are encouraged to come as they are and do their best work.

What We Need

2K is looking for a Senior Manager Social & Community to own the community management and social marketing vision strategy and execution across two of our marquee sports franchises: WWE 2K and PGA TOUR 2K. You will lead a team of Digital Community & Social Media Managers and a roster of external agency partners setting the standard for how 2K shows up on the platforms where our players live Steam Discord Reddit YouTube Twitch TikTok and the console storefronts.

These are live service sports titles with distinct deeply invested audiences: WWE 2Ks creative and roster-obsessed community and PGA TOUR 2Ks career players golf faithful and course designers. Community is the heart of this role. You are the voice of both communities inside 2K the player advocate who translates sentiment into action with our Development and Global Marketing teams. Social marketing is how you scale that voice outward: you will steer platform-specific social strategies and campaigns that grow our presence build cultural relevance for our brands and promote positive sentiment across our player base.

You will build and scale community and social channels own the listening and analytics practice for both franchises and report regularly to marketing studio and leadership stakeholders on what players need while driving meaningful player-first change in-game and out. This is a strategic and hands-on role: you will set direction and you will also roll up your sleeves alongside your team during live seasons roster updates and launch windows. Proactivity excellent communication and the ability to navigate ambiguity are crucial for success.

Reporting to the Senior Director Integrated Marketing the ideal candidate is a sports gaming enthusiast with a genuine feel for competitive and creative communities and a track record of activating and growing them in innovative measurable ways. The ideal candidate will be able to join us in office TuesdayThursday of each week in our Los Angeles office.

What Youll Do

Team Leadership

• Lead coach and develop a team of Digital Community & Social Media Managers across the WWE 2K and PGA TOUR 2K franchises setting clear goals growth plans and standards of excellence.
• Own the community and social operating model for both franchises. Which will include staffing coverage during live windows escalation paths tone of voice publishing cadence and moderation standards and hold agency partners accountable to it.
• Manage external community social and moderation agencies including scopes of work budgets response messaging plans and moderation guides primarily for Discord and Steam reviews/forums.
• Serve as the senior community and social voice in the room: make critical decisions quickly take a measured approach to risk and be willing to have the hard conversations with cross-functional partners when the player experience is at stake.

Digital Community Relations (Voice of the Consumer)

• Set the strategy for how we engage and build relationships with players across Steam Discord Reddit and emerging platforms and ensure your team executes it consistently across both franchises.
• Partner with Brand Creator/Influencer Communications Insights & Analytics and our Development partners at Visual Concepts and HB Studios to champion the needs and wants of our players and improve our game experiences.
• Own the feedback loop for both title communities and find ways to cross-leverage learnings between WWE 2K PGA TOUR 2K and the wider 2K sports portfolio.
• Use analytics and social listening tools to identify and quantify player needs and turn them into regular decision-ready reporting for marketing studio and executive stakeholders.
• Guide the marketing social and communications teams in coordinating and executing community-facing requests of the development teams including patch and season communications roster and course update messaging and live issue response.

Social Marketing

• Serve as the social marketing expert for both franchises collaborating with cross-functional teams to prioritize and streamline efforts while managing expectations timelines and team needs to execute social workstreams and campaigns.
• Develop platform-specific global social marketing strategies in collaboration with Global Social Marketing increasing our presence across channels and building cultural relevance for our games and brands.
• Develop and execute social marketing campaigns built from audience insights and aligned to our identified target audiences from annual launches through live seasons.
• Steer creative ideation and social content development needed to launch best-in-class campaigns bringing good taste in content and a clear eye for which approaches will move the needle.
• Ensure community insight feeds social creative and social performance feeds community strategy so the two disciplines compound rather than run in parallel.

Community & Social Growth Strategy

• Define community growth strategies for both franchises and every platform where our experiences are featured in partnership with cross-functional publishing partners.
• Develop and execute the flagship community programs that celebrate our fan base for the advocates they are. Think about creator showcases community councils in-game creation and course design spotlights tournaments and seasonal moments stoking the core while incentivizing new players to join.
• Identify key creator opportunities in partnership with Creator/Influencer Marketing that engage and grow our communities in the most creative and positive ways possible.
• Ladder all community and social activations up to the master Go-To-Market strategies for annual releases seasons and live content beats.
• Develop community and social engagement and growth performance metrics for both franchises providing in-depth performance analysis and consistent reporting on campaign performance channel engagement and player sentiment with a keen sense of what why and how metrics need to be delivered on.
• Stay ahead of new platforms tools formats and trends and bring recommendations to leadership on where 2K sports should be showing up next.

Collaboration and Communication

• Collaborate with cross-functional publishing partners (Global Brand Marketing Communications Creator/Influencer Marketing Product Development Insights & Analytics Partnerships & Licensing Legal and the studios) in defining community and social marketing strategies and campaigns.
• Regularly partner present and report to key stakeholders on strategies plans findings results and recommendations that influence product and marketing roadmaps in service of our players.
• Communicate and evangelize goals and plans so internal teams agencies and development partners are working in lock-step toward the same outcomes.

What Will Make You A Great Fit

• 68 years working in digital community building and/or social marketing roles within gaming media or entertainment including experience leading people and/or agency teams.
• A proven track record supporting live service and/or annualized titles and comfort with the cadence of seasons patches and recurring launch windows.
• Innate knowledge experience and passion for engaging and growing core entertainment communities developing meaningful ground-floor relationships that create fans for life.
• Skilled at crafting integrated social marketing strategies across channels and touchpoints with a deep understanding of community and social platform nuances globally (especially Steam Reddit Twitch YouTube Discord and TikTok) and of the creator and influencer ecosystem.
• Strong knowledge and proficiency with community social and reporting tools such as LevelUp Radarly Discord analytics Tubular and Sprinklr and the ability to build reports and feedback processes that land with wide cross-functional teams.
• You can aggregate synthesize and analyze data and communicate key learnings cross-functionally with a clear point of view and a recommendation attached.
• Excellent written and interpersonal communication skills with the ability to build long-term relationships with internal and external stakeholders.
• Powerful presentation skills with the ability to create compelling presentations that support your strategy and thinking and to present to peers reports and company leadership.
• Strong team management skills and cross-functional leadership competency with an understanding of a matrixed organization and how to navigate it while keeping multiple franchises moving at once.
• A strong leader who can make critical decisions quickly take a measured approach to risk and have the hard conversations when needed.
• Highly collaborative intellectually curious and proactive about reaching out to build key relationships internally and externally.
• Highly organized timely and communicative with the flexibility to pivot when live service realities change the plan.
• Good taste in content and an eye for which community and social approaches will move the needle.
• Willing to roll up your sleeves and get things done.
• Extensive knowledge of the video game landscape and a wide array of genres and communities with specific enthusiasm for sports games WWE 2K and PGA TOUR 2K experience strongly preferred along with a real interest in wrestling and/or golf fandom and culture.
• Experience working with global or international teams is a plus.

The pay range for this position in Los Angeles CA at the start of employment is expected to be between $153600 and $230300 per year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations.

Subject to those same considerations the total compensation package for employees in regular roles may also include other elements including a bonus and/or equity awards in addition to a full range of medical financial and/or other benefits provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired employee will be in an at-will position and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time including for reasons related to individual performance company or individual department/team performance and market factors.

As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.

Please note that 2K Publishing is unable to provide visa sponsorship or assistance for this position. All candidates must be legally authorized to work in United States without requiring current or future employer sponsorship.

#LI-Hybrid