Senior Manager, Salesforce Marketing Cloud

This is an exciting moment to help shape the future of digital engagement at Indiana University. As we advance the Never Daunted campaign and IUAAs digital-forward strategy were looking for a Senior Manager Salesforce Marketing Cloud (SFMC) who can help us build what comes next. Today our Marketing Cloud work is primarily email; our future includes text messaging more sophisticated digital journeys greater personalization and increased volume and functionality. This leader will help create the strategy capabilities and partnerships to get us there. 

We need someone with deep SFMC expertise who is much more than a technologist. Youll lead a team of three SFMC professionals and bring hands-on credibility across tools like Journey Builder Automation Studio Contact Builder CloudPages AMPscript SQL and integrations. But your greatest impact will come from being a phenomenal player-coach collaborator and change leader We need someone who can translate technical possibilities into organizational solutions develop people build trust across departments and bring others along through change. Early on youll be closer to the technical work; over time your focus will increasingly shift toward leadership strategy and organizational enablement. 

A major part of this opportunity is reimagining how the work gets done. Youll partner across Annual Giving Donor Relations Alumni Engagement Marketing IT data teams and other areas to improve processes clarify ownership and create more scalable ways of working. Sometimes that means solving a complex SFMC challenge; other times it means pushing back on a request moving work to the team that should own it or giving colleagues the tools and knowledge to get started themselves. Were looking for a leader who doesnt measure success by how much work their team absorbs but by how much stronger and more capable the organization becomes. 

If youre an experienced Salesforce Marketing Cloud leader who loves the technology and the people strategy and transformation around it this is a chance to make a significant impact. Youll help expand IUs digital capabilities develop a talented team improve how teams work together and influence how we engage alumni and donors at a pivotal moment for Indiana University. If you want to do more than manage a platform and instead help build the next generation of digital engagement at IU wed love to hear from you. 

Qualifications :

Knowledge & Skills:  

• Expertise in Salesforce Marketing Cloud including Email Studio Journey Builder Automation Studio Contact Builder CloudPages and AMPscript; experience with SSJS and SFMC REST/SOAP APIs a plus. 

• Current Salesforce Marketing Cloud Engagement certifications (Engagement Specialist Administrator Consultant or Developer) preferred. 

• Familiarity with Salesforce AI capabilities including Einstein features and Agentforce and their application to marketing automation. 

• Strong knowledge of HTML/CSS for responsive email design. 

• Proficiency in SQL for audience segmentation reporting and data extraction. 

• Familiarity with API integrations between SFMC and CRM platforms (Salesforce Blackbaud etc.). 

• Manage subscriber preference center. 

• Ensure compliance with email regulations (CAN-SPAM GDPR etc.).

• Partner with cross-functional teams to deliver scalable solutions. 

• Demonstrated ability to manage and develop a team fostering a culture of continuous improvement. 

• Exceptional organizational and project management skills with the ability to manage multiple priorities and deadlines. 

• Experience leading cross-functional projects and collaborating with diverse stakeholders. 

• Strategic thinker with a hands-on approach to execution. 

• Strong communication and interpersonal skills to lead a team and collaborate across departments. 

• Passion for leveraging technology to enhance engagement and drive fundraising results. 

• Ability to balance technical expertise marketing strategy and leadership responsibilities effectively. 

• Adaptability in a fast-paced mission-driven environment with evolving needs. 

Education and Experience:  

• Bachelors degree in Marketing Communications Business or a related field or equivalent experience. 

• 5 years of experience in email marketing including at least 5 years of hands-on experience with Salesforce Marketing Cloud. 

• Proven leadership experience managing a technical marketing or marketing operations team. 

• Experience working in higher education nonprofit fundraising or alumni/donor engagement marketing is highly preferred. 

• Strong communication interpersonal and organizational skills both oral and written. 

• Excellent customer service and problem-solving skills. 

• Ability to effectively work with diverse constituencies in a large fast-paced professional work environment. 

• Experience creating and managing data-driven email marketing strategies that deliver measurable results. 

• Ability to troubleshoot complex issues across SFMC including journeys automations data and integrations and provide technical guidance to the team when needed. 

• Experience with MobileConnectMobilePushSMS campaign management and opt-in/opt-out processes.

• Ability to analyze campaign data identify trends and recommend actionable improvements. 

• Strong understanding of A/B testing methodologies and email optimization techniques. 

Additional Information :

Ready to help make IUs digital future Never Daunted This hybrid role is based in our Bloomington Indiana office and well be accepting applications through September 20th 2026. We strongly encourage a cover letter and for you tell us what excites you about this opportunity and how youd help us build whats next. 

The IUF is committed to providing a safe respectful and professional work environment that is free of Discrimination and Harassment. The IUF will not tolerate any form of Discrimination or Harassment based on the Individuals race ethnicity religion color sex age national origin genetic information sexual orientation disability gender identity or expression ancestry marital status protected veteran status pregnancy or any other basis prohibited by law.

Remote Work :

No

Employment Type :

Full-time