Enter a job title or keyword
Senior Manager, Organic Growth
Job Location:
Job Location:
Redwood City, CA - USA
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
29 September 2026 (7 days ago)
Posted:
Application Deadline:
29 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
About Mixbook
Mixbook is an award-winning design platform that gives consumers unmatched creative freedom to design and share one-of-a-kind stories transforming the lives of more than 6 million people. We are the#1 rated photo book servicein the US with36000 five-star reviewsand a profitable growing business.
Customers love Mixbook for our powerful and intuitive editor exceptional quality designer-curated themes and fanatical customer service. Founded by two UC Berkeley entrepreneurs named to Inc.s 30 Under 30 Mixbook has been featured on the Today Show Good Morning America TechCrunch The Verge The Washington Post The New York Times and more.
Today Mixbook is a global team building thoughtful beautifully crafted products at scale - and were just getting started.
Position Summary
The Senior Manager Organic Growth will own and evolve Mixbooks organic growth program to drive sustainable traffic customer acquisition revenue and long-term brand authority across traditional search and emerging discovery channels. Reporting to the VP of Growth Marketing you will develop and execute Mixbooks organic growth and SEO strategy across technical SEO information architecture on-page optimization site discoverability authority building and AI/LLM-driven discovery.
As Mixbooks subject matter expert in organic discovery you will bring deep SEO expertise and strategic vision to identify where Mixbook can increase visibility capture customer demand and build authority - partnering closely with Product Engineering Brand Content and Creative. This role carries strong operational and technical ownership: evaluating information architecture platform and site structure decisions identifying opportunities to improve crawlability and discoverability and translating organic growth opportunities into clear business requirements and prioritized recommendations. Content is an important lever in that work and you will identify the search demand content gaps and optimization opportunities that help cross-functional teams strengthen organic performance.
You will define the longer-term strategy and roadmap while remaining close to day-to-day execution balancing strategic planning with hands-on optimization technical problem-solving and ongoing performance management. This is a role for someone who can drive near-term results while building a durable future-ready program that adapts to shifts in AI/LLM-driven discovery zero-click search and evolving customer behaviors.
What Youll Do
- Own and evolve Mixbooks organic growth strategy across technical SEO information architecture on-page optimization site discoverability authority building and AI/LLM discovery setting the longer-term roadmap while driving near-term priorities and day-to-day execution
- Identify and prioritize the highest-impact organic opportunities based on customer search behavior competitive gaps business priorities seasonality and performance data
- Lead the technical SEO and information architecture roadmap partnering with Product and Engineering to improve crawlability indexing Core Web Vitals site hierarchy navigation taxonomy URL structures internal linking and structured data
- Translate organic growth opportunities and technical findings into clear business cases implementation requirements and prioritized recommendations influencing roadmap decisions across Product Engineering and Merchandising including the SEO implications of platform CMS template and merchandising choices and proactively identifying organic risks tied to major site platform and structural changes
- Identify and operationalize scalable improvements across templates product and category pages feeds structured data and content systems and build an experimentation roadmap to test what drives growth
- Partner with Brand and Content to translate search demand customer needs and authority gaps into content priorities briefs and optimization recommendations including when to create refresh consolidate or strengthen existing assets
- Define Mixbooks organic authority strategy across backlinks brand mentions citations reviews expert content and community signals and manage the SEO vendors who support content and link building
- Own Mixbooks approach to emerging search and answer environments including Google AI Overviews ChatGPT Gemini Claude and Perplexity ensuring priority experiences are structured to serve as authoritative citable sources even when discovery does not result in a site visit
- Define track and report on organic growth KPIs including search visibility qualified traffic branded and non-branded demand CTR engagement conversion revenue contribution and AI/zero-click visibility including citation/source inclusion and competitive presence partnering with Product CRO and Analytics to understand and improve end-to-end organic performance
- Champion organic growth and discoverability best practices across the organization collaborating with Paid Media CRM Product Brand Content Product Marketing Community and Analytics
What Youll Need
- 8 years of experience across SEO organic growth or related digital growth roles with deep hands-on SEO expertise and a strong track record driving organic growth for ecommerce marketplace or DTC brands with complex site architectures and large-scale content or product ecosystems
- Proven ability to independently own and operate a holistic organic growth and SEO program as a team of one setting the longer-term strategy while remaining hands-on in execution prioritization technical problem-solving performance optimization and vendor management in an ambiguous fast-moving environment with competing priorities and limited resources
- Deep expertise across technical SEO information architecture site hierarchy and taxonomy on-page optimization internal linking structured data and schema markup canonicalization crawl optimization URL structures and product/category relationships for large-scale product-driven websites
- Strong experience partnering with Product and Engineering teams to define requirements contribute to roadmap prioritization and navigate product workflows so SEO initiatives get scoped resourced and shipped
- Demonstrated ability to identify search demand content gaps and authority opportunities through customer behavior competitive analysis and performance data and translate those insights into actionable recommendations for Brand and Content partners
- Strong analytical and experimentation mindset with a working understanding of how technical SEO information architecture content quality topical authority internal linking and brand and external authority signals combine to drive visibility engagement conversion customer acquisition and revenue
- Strong understanding of modern search ecosystems including AI/LLM-driven discovery zero-click experiences evolving SERP behaviors and the signals that influence brand visibility authority citation and competitive presence across emerging answer environments
- Experience managing international and localization SEO programs including regional keyword strategy content optimization and translation workflows across multiple markets
- Excellent communication and stakeholder management skills with the ability to influence without direct authority across Growth Product Engineering Brand Content Merchandising Product Marketing Community and Analytics teams
- Hands-on experience with SEO and analytics tools such as Google Search Console GA4 Ahrefs/SEMrush Screaming Frog Looker and content/CMS platforms
- Prior experience in a Product Management or SEO Product role is a plus particularly for candidates who have owned requirements roadmaps or feature development with an SEO lens
Company Mission
Our mission is to empower people to be creative and connect deeply with the ones they love. Unlike many growth companies we have invested deeply in culture. Organizational health is central to our long-term strategy - we believe that when we care for our people they build great products our customers feel the difference and our business grows as a result.
We want people to join us who live our values:
- Courageous Care- empathy with backbone; caring enough to be clear
- Craftsmanship- pride in what we build and who its for; ownership end-to-end
- Pioneer Spirit- moving fast and thinking ahead; treating constraints as creative fuel
If Mixbook resonates with you and youre excited by the work ahead we encourage you to apply!
Mixbook is an Equal Opportunity Employer. We are committed to creating an inclusive environment and to providing equal employment opportunities to all applicants. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age disability or any other characteristic protected by applicable law.
Mixbook providesreasonable accommodations to applicants with disabilities during the recruitment process. If you require accommodation to participate in the application or interview process please let us know by reaching out to: .
Required Experience:
Senior Manager
