Senior Manager of Digital Marketing

Job Overview:

We are seeking a results-driven Senior Manager of Digital Marketing to lead our digital marketing function within a growing B2B SaaS marketing organization. This role oversees two direct reports and is accountable for the strategy execution and performance of our digital marketing programs including paid media paid search web SEO and analytics.

This is an ideal opportunity for a seasoned digital marketer who is equally comfortable in data and strategy and who thrives at the intersection of performance marketing and brand-building in a complex solutions-oriented environment.

What Youll Do:

Digital Marketing Strategy & Execution

• Define own and evolve the digital marketing strategy across paid and owned channels aligning investments and execution with pipeline growth revenue targets and long-term business objectives.
• Lead cross-functional alignment across Demand Generation Content Creative Product Marketing and Revenue Operations to deliver an integrated data-driven digital experience that maximizes brand impact engagement and pipeline performance across all channels.

Paid Media & Paid Search

• Lead the strategy investment and performance of multi-channel paid media programs optimizing channel mix budget allocation and campaign execution to maximize pipeline and revenue growth.
• Provide strategic oversight of end-to-end paid media execution establishing audience targeting frameworks guiding creative strategy directing bidding and optimization approaches and driving continuous performance improvements through data-driven decision-making.
• Own business outcomes of pipeline contribution and other key metrics from paid channels.

Analytics Web & SEO

• Define and lead SEO strategy across technical SEO on-page optimization and content-driven partnering closely with Content Marketing and Product Marketing to increase organic visibility qualified traffic and pipeline contribution.
• Own the digital experience strategy for the corporate website driving governance and continuous optimization to improve user experience conversion rates and business performance.
• Champion a data-first culture: establish dashboards define attribution models and translate insights into strategic recommendations that inform investment and growth decisions.

Team Leadership

• Manage and develop a team of two direct reports fostering a high-performance culture through clear expectations regular feedback and professional growth opportunities.
• Foster cross-functional collaboration by aligning stakeholders encouraging open communication and driving accountability across teams.

What Were Looking For:

• Minimum 10 years of marketing experience with progressive responsibility including senior-level roles or equivalent experience.
• Proven success leading digital marketing functions with deep expertise across SEO paid search paid social programmatic display content syndication and other performance marketing channels.
• Strategic data-driven leader with a demonstrated ability to develop digital marketing strategies that drive measurable pipeline growth revenue and return on marketing investment.
• Demonstrated track record of building scaling and optimizing performance marketing programs that deliver sustained multi-year growth against aggressive business objectives.
• Strong executive communication presentation and stakeholder management skills with the ability to translate complex data into actionable business recommendations.
• Experience establishing measurement frameworks attribution models and executive reporting using web analytics CRM and marketing automation platforms; proficiency with Salesforce and leading marketing technology ecosystems is strongly preferred.
• Experience within financial services FinTech or other highly regulated industries is preferred.

About AvidXchange

AvidXchange is a leading provider of accounts payable (AP) automation software and payment solutions for middle-market businesses and their suppliers. By trade we are a technology company but if you ask anyone who works here theyll tell you our people are at the core of who we are. At AvidXchangemindset is everything. We are Connected as People Growth Minded and Customer Obsessed. Thesethree mindsets represent our culture who weare who weve always been and they guide usto improve every our founding in 2000 in Charlotte NC weve created a company of over 1500 teammates working across the U.S. or remotely. AvidXchange is proud to be Certified as aGreat Place to Work. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years that AvidXchange is a Great Place to Work.

Who you are:

• A go-getter with an entrepreneurial mindset that meansyou arenot afraid of taking riskswinning bigorfacing the unknown.
• Someone who understands that business ispeople centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
• Focused onmaking a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.

What youll get:

AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings providing work/life balance development programs and competitive benefits. At AvidXchange we are building more than a tech company we are building an experience. We remain committed to a culture where you can fully be you connected with others chasing big goals and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories youll tell for years youve come to the right place.

AvidXers enjoy:

• 18 days PTO*
• 11 Holidays (8companyrecognized & 3floatingholidays)
• 16 hours per year ofpaid Volunteer Time Off (VTO)
• Competitive Healthcare
• High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
• 100% AvidXchange paid Dental Base Plan Coverage
• 100% AvidXchange paid Life Insurance
• 100% AvidXchange paid Long-Term Disability
• 100% AvidXchange paid Short-Term Disability
• Employee Assistance Program (EAP) - Providescounseling services legal and financial consultations and health advocacy for Teammates and their eligible dependents
• Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
• 401(k) Match: 100% match on the first 3% of your salary plus 50% match on the next 2%
• Parental Leave: 8 weeks 100% paid by AvidXchange**
• Discounts on Pet Home and Auto insurance
• WeeCareChildcare Service:helps teammates find affordable daycarechildcareandtutors 40%less expensivethan traditional daycarecenters
• Perks at Work:free discount program that provides teammates the opportunity to save on items fromelectronics movie tickets car buying vacationsandmore
• Onsite gym fitness center yoga studio and basketball court
• Tuition Reimbursement up to the federal maximum of $5250***
• Hybrid Workplace Flexibility
• Free parking

*Fully granted from beginning of year pro-rated if hired mid-year

**Must be full-time for at least 3 months

***Must be full-time for at least one year

Equal Employment Opportunity

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal state and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes but is not limited to veteran status race color religion sex sexual orientation gender identity gender expression national origin age and physical or mental disability.