Senior Manager – Marketing Technology

When you join Hines you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence earning us a spot on Fast Companys esteemed annual list of the Worlds Most Innovative Companies as well as recognition as one of U.S. News & World Reports Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

We are seeking a highly strategic and technically fluent Senior Manager of Property Marketing Technology to lead the execution and ongoing evolution of our global marketing technology ecosystem. The role combines product ownership marketing technology architecture data and measurement operational governance and hands-on delivery.

Operating as both a strategic partner and technical leader this individual will be a systems-thinker owning the implementation of core platforms and frameworks across websites CRM platforms analytics attribution SEO/AEO privacy and the integration of AI-driven capabilities across the digital experience. The role requires translating architectural vision into actionable solutions ensuring consistent execution performance and compliance across regions asset classes and operating models.

Property Marketing Technology Product Management:

• Set the roadmap priorities requirements release process and adoption plan for the global property marketing technology ecosystem

• Own the end-to-end product lifecycle for the property website platform including CMS hosting templates per asset type integrations accessibility performance SEO content governance and ongoing optimization

• Govern website launches migrations acquisitions separations dispositions rebrands and platform transitions across multiple ownership structures and operating models

• Turn regional and business needs into a prioritized backlog that balances customer experience commercial value risk cost speed and platform reuse

• Establish clear ownership service expectations documentation and escalation paths across Hines teams agencies vendors and technology partners

Data Analytics and Attribution Strategy:

• Design and oversee the implementation of tagging architecture analytics frameworks and data validation processes that connect digital activity to business outcomes

• Ensure data integrity and alignment with business KPIs to support decision-making and performance optimization of website and technology ecosystems

• Help develop executive and operating dashboards that make performance visible without compromising privacy security data minimization or appropriate access controls

Property Marketing Digital Architecture Development:

• Evaluate marketing technology choices and integration patterns across websites CMS platforms analytics CRM and PMS environments lead-management tools marketing platforms data connectors dashboards and emerging AI capabilities

• Translate business requirements into solution options technical requirements implementation plans and decisions that can work across regions and asset classes

• Partner with Real Estate IT and enterprise technology teams on architecture security identity APIs hosting data flows environments and support models

• Identify opportunities to reduce manual work improve speed and consistency and create reusable capabilities through automation and AI

Privacy Governance & Compliance Leadership:

• Translate privacy and regulatory requirements into implementable standards for consent management customer tracking governance analytics configuration data retention privacy notices and vendor responsibilities within the property marketing function

• Build repeatable controls that can operate across jurisdictions including the United States the United Kingdom and the European Union in partnership with Legal Privacy IT and regional operations teams

• Embed accessibility and inclusive experience requirements into website product development quality assurance vendor delivery and ongoing governance including WCAG and applicable U.S. accessibility expectations

• Ensure marketing technology decisions support fair housing and anti-discrimination obligations in the United States and responsible inclusive marketing practices globally

• Create practical playbooks and review checkpoints that help teams move quickly while meeting Hines standards for compliance security accessibility ethical data use and ensuring property brand integrity

Minimum Requirements include:

• Bachelors degree in Marketing Data Science or Technology from an accredited institution.
• 8 years of progressive experience in marketing technology digital product management digital platforms solutions architecture analytics implementation or a closely related field
• Proven experience owning and scaling digital platforms or ecosystems (not just managing components)
• Experience operating in global matrixed organizations with multiple stakeholders and regions
• Strong working knowledge of websites and CMS platforms front-end concepts analytics and tag-management infrastructure APIs or integrations and data flows
• Advanced experience designing and implementing scalable tracking tagging and attribution frameworks across multiple digital properties
• Hands-on experience with analytics platforms (e.g. GA4 Google Tag Manager Data Studio) including implementation validation and governance
• Expertise in decentralized marketing technology ecosystems including PMS/CRM platforms and system integrations across global environments
• Strong analytical mindset with a focus on data integrity attribution accuracy and performance optimization
• Experience in a global matrixed decentralized or multi-site organization where influence and clarity matter as much as formal authority

• Experience holding vendors and partners accountable to technical standards timelines and performance outcomes

• Exceptional communication skills with the ability to translate complex technical concepts into clear business language

• Unwavering commitment to integrity ethical data use and alignment with the firms Guiding and Leadership Principles

• Compensation: New York - $118000 - $165000; Houston/Boston/London - compensation to be discussed

At Hines we strive for excellence as a leading global real estate investment manager driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living office retail mixed-use logistics and life science projects all designed to enhance value connection and inspiration. Our strategic approach integrates local expertise with global knowledge taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices we recognize that the true driving force behind Hines success is our 5000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people offering comprehensive training competitive compensation robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team we cultivate an inclusive environment where everyone including our clients can thrive.

Hines is proud to be named to Fast Companys prestigious annual list of the Worlds Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31 2023.

We are an equal opportunity employer and support workforce diversity.

No calls or emails from third parties at this time please.