Senior Manager, Marketing Optimization, Consumer Solutions

Labcorp is a leader in diagnostics drug development and healthcare innovation. Across every role we harness data and AI to work smarter move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise youll do meaningful work grow your career and make a real impact. Together were improving health and improving lives.

Senior Manager Marketing Optimization Consumer Solutions

Labcorp is seeking a Senior Manager Marketing Optimization Consumer Solutions to join our team in Burlington NC or Durham NC.

Responsibilities:

• Lead Labcorp OnDemands cross-channel optimization attribution and marketing data science strategy in support of enterprise growth and acquisition objectives.

• Build deploy and operate marketing data science models including attribution media mix modeling LTV bidding enablement and revenue forecasting.

• Ensure ongoing validation calibration and performance of measurement models to maintain accuracy credibility and business relevance.

• Define and govern marketing measurement standards frameworks and best practices across channels teams and partners.

• Own the marketing performance data foundation ensuring high-quality scalable and accessible data for decision-making.

• Drive implementation and optimization of marketing data platforms and tracking infrastructure including Freshpaint.

• Establish scalable marketing performance reporting that delivers clear visibility into channel effectiveness and revenue impact.

• Analyze full-funnel performance and ROI to inform spend allocation optimization strategies and growth planning.

• Translate complex modeling outputs into concise actionable insights for channel owners and executive stakeholders.

• Partner with colleagues across marketing data and technology to operationalize analytics and influence strategic decisions.

Minimum Qualifications:

• Bachelors degree.

• 8 or more years of experience in marketing optimization marketing analytics or performance marketing.

Preferred Qualifications:

• 2 or more years of experience in healthcare diagnostics wellness or B2C eCommerce.

Additional Job Standards:

• Demonstrated ability to lead through influence advise senior stakeholders and shape decision-making using data and insights.

• Strong communication skills with experience influencing cross-functional leaders.

• Strong written and verbal communication skills with experience influencing crossfunctional stakeholders and agency partners.

• Highly organized with the ability to prioritize multiple projects and manage competing deadlines.

Skills and Competencies:

• A systems thinker who is passionate about understanding how marketing components work together.

• A strong collaborator who excels at communicating technical insights to nontechnical stakeholders.

• A strategic operator who enjoys digging into data to uncover actionable recommendations.

• Someone who thrives in a fastpaced data-driven environment and is motivated by improving efficiency and performance.

• Passionate about shaping smarter more effective marketing to help consumers easily access trusted diagnostic solutions.

About the Role
The Senior Manager Marketing Optimization Consumer Solutions is responsible for leading Labcorp OnDemands marketing data science and optimization strategy with full ownership of cross-channel measurement modeling and performance insights. This role expands beyond optimization to build and operationalize data science models establish measurement governance and own the marketing performance data foundation. The Senior Manager serves as a strategic leader and advisor translating complex analytics into actionable business decisions while influencing senior stakeholders across marketing data and technology.

Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Burlington NC or Durham NC location supporting both collaboration and flexibility.

Benefits:Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical Dental Vision Life STD/LTD 401(k) Paid Time Off (PTO) or Flexible Time Off (FTO) Tuition Reimbursement and Employee Stock Purchase regularly scheduled to work less than 20 hours Casual Intern and Temporary employees are only eligible to participate in the 401(k) who are regularly scheduled toworka 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information pleaseclick here.

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

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