Senior Manager, Lifecycle Marketing CONNECT

AVEVA is creating software trusted by over 90% of leading industrial companies.

Salary Range:

This pay range represents the minimum and maximum compensation that the position offers and final compensation can vary within the range depending on work location job experience skills and relevant educational attainment and/or training.

Job Title: Senior Manager Lifecycle Marketing - CONNECT

Employment Type: Full-time
Location: Houston TX*
*Candidates must live within a commutable distance to the Houston TX office (<50 miles)

Overview

As Senior Manager Lifecycle Marketing for CONNECT you will lead the strategy and execution of impactful datadriven marketing experiences that deepen customer engagement and accelerate growth across our SaaS business. You will own the full lifecycle strategy for CONNECTspanning email and emerging channelsto acquire activate engage and retain users while driving measurable gains in revenue active use and customer lifetime value.

In this role you will serve as a strategic leader within the Ecosystem & Platform Marketing team elevating the CONNECT experience through communications excellence and highvalue engagement programs. You will partner closely with Portfolio Customer Success Partner Marketing Sales and Digital Campaign teams to design and deliver exceptional experiences that scale globally. You will oversee global customer communication strategies and optimize operations to ensure users are supported informed and empowered throughout their journey with CONNECT.

Key Responsibilities

• Design orchestrated multistep lifecycle journeys for CONNECT prospects using behavioral triggers predictive insights and personalized messaging to accelerate discovery evaluation and conversion.
• Lead the endtoend communication and engagement strategy for CONNECT from initial discovery through onboarding activation postsale engagement and longterm retention.
• Create innovative engagement strategies that encourage customers to adopt CONNECT including personalized offers and AIdriven recommendations.
• Analyze product usage patterns behavioral signals and customer cohorts to identify lifecycle opportunities friction points and moments where targeted engagement can drive deeper adoption.
• Develop inapp notifications prompts and guided journeys that increase awareness of new features reinforce product value and encourage continuous usage.
• Implement A/B and multivariate tests across channels and journey stages to optimize messaging timing offers and inapp experiences.
• Create and refine audience segments using demographic firmographic and behavioral data to deliver highly relevant lifecycle communications.
• Partner with Portfolio Sales Sales Operations Customer Success Campaign and Brand teams to align lifecycle programs with CONNECTs strategic objectives and customer needs.
• Manage and enhance automated lifecycle workflows in marketing automation platforms ensuring accuracy scalability and continuous improvement.
• Create targeted onboarding and adoption campaigns that highlight new CONNECT capabilities drive awareness and encourage customers to explore and adopt emerging features.
• Deliver clear reporting and insights on journey performance engagement trends adoption metrics and lifecycle impact to stakeholders.
• Share insights and progress updates with senior stakeholders to demonstrate performance against sales targets adoption goals and overall CONNECT engagement objectives.

Skills & Experience

• 8 years of experience in B2B SaaS building and managing Marketing campaigns delivered via digital channels
• BA/BS Degree in Business Marketing or equivalent experience
• Deep understanding of customer engagement strategies
• Proven track record of building and managing customer lifecycle campaigns across scalable digital channels

• Expertise in designing and orchestrating automated AIenhanced lifecycle journeys including advanced audience segmentation behavioral triggers dynamic offer delivery and continuous experimentation to optimize targeting and conversion across channels.
• Strong work ethic project management and organizational skills
• Ability to translate strategic objectives into integrated crossfunctional solutions that align and mobilize multiple teams.
• Strong communication skills with experience presenting strategy and performance insights to senior stakeholders across Marketing Product and Sales
• Experience with Marketo Salesforce Power BI and Pendo a plus.

Marketing at AVEVA

At AVEVA Marketing youll be part of a diverse global group of creative strategic and digitally savvy thinkers and builders. Through integrated reputation demand engagement and enablement programs we are at the very heart of advancing AVEVAs mission to spark industrial ingenuity and drive responsible use of the worlds resources.

Whether youre crafting world-class events and experiences or defining the go-to-market strategy for a particular region industry or solution youll be driving the success of AVEVA and our remarkable community of sellers partners and customers.

Find out more: Benefits include:

Flex work hours 20 days PTO rising to 25 with service three paid volunteering days primary and secondary parental leave well-being support medical dental vision and 401K.

Its possible were hiring for this position in multiple countries in which case the above benefits apply to the primary location. Specific benefits vary by country but our packages are similarly comprehensive.

Find out more: working

We work in a hybrid way at AVEVA. Most roles are based at a local AVEVA office with an expectation of being on-site 50% of your working hours to support collaboration and connection. Some positions are fully office-based depending on the nature of the work and certain roles that support specific customers or markets may be remote. The working arrangement for this position will be confirmed during the hiring process.

Hiring process

Interested Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.

Find out more: AVEVA

AVEVA is a global leader in industrial software with more than 6500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life such as energy infrastructure chemicals and minerals safely efficiently and more sustainably.

We are committed to embedding sustainability and inclusion into our operations our culture and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: out more: requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may subject to those laws include proof of educational attainment employment history verification proof of work authorization criminal records identity verification credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.