Senior Manager, GTM Strategy & Process Optimization

About the Role: 

The GTM strategy and process optimization team is the connective tissue between GTM strategy business process design system requirements and execution. We design and operationalize the end-to-end process architecture that links Marketing GBA and Sales owning the workflows handoffs data requirements and operating rhythms that turn marketing activity into measurable pipeline. 

We organize our work around five durable capabilities: process architecture operating model and cross-functional alignment business requirements and system enablement data integrity and adoption and continuous improvement. People on this team own initiatives end to end drawing on all five capabilities rather than owning a single function in isolation. 

We are looking for a strategy and process leader who can independently own a major GTM initiative from current-state definition through requirements data design and adoption. You bring the maturity to align cross-functional partners around a shared path forward and the range to move fluidly from whiteboard strategy to documented business requirements. This role is the difference between a team that can design good processes and a team that can deliver them at scale. 

What Youll Be Doing: 

• Become an expert in ServiceNow Marketing and Sales processes and systems.  

• Serve as the directly responsible owner for a major GTM initiative carrying it end to end across process design business requirements data integrity and adoption.  

• Take ambiguous problems ask the right questions convene the right people and define current and future state through structured working sessions and process design.  

• Document current- and future-state processes turning working sessions into clear maintainable process artifacts.  

• Translate process design into clear business requirements and acceptance criteria and represent MarComs interests within cross-functional system workstreams.  

• Define the handoffs SLAs and rules of engagement that govern how work moves between Marketing GBA and Sales for each initiative. 

• Partner with technical data and change management teams owning the business definition and managing clean handoffs to their specialized execution via structured briefs.  

Qualifications :

In order to be successful in this role we need someone who has: 

• BA/BS in Marketing Business or a related field.  

• 10 years of experience in B2B Marketing functions; marketing operations and process management a plus.  

• Proven track record implementing and optimizing processes in complex cross-functional environments ideally connecting marketing sales and operations.  

• Hands-on experience documenting business processes at L1L3 using Miro Lucidchart or equivalent tools.  

• Demonstrated experience writing business requirements and acceptance criteria and partnering with technical teams through build and UAT.  

• Demonstrated experience leading cross-functional projects involving significant change management.  

• Ability to translate business strategy into operational requirements.  

• The ability to move fluidly from whiteboard strategy to documented business requirements equally comfortable framing the problem and specifying the solution.  

• A passion for data and analysis with curiosity to get to the root of a problem and solve it.  

• A collaborative flexible operating style you bring people along adapt as the path evolves and align rather than dictate.  

For positions in this location we offer a base pay of $139900 - $244800 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin age disability gender identity  veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time