Senior Manager – GEO Strategy & Operations, RDBU & Global

At Amgen if you feel like youre part of something bigger its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do.

Since 1980 weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology Inflammation General Medicine and Rare Disease we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer heart disease inflammatory conditions rare diseases and obesity and obesity-related conditions. As a member of the Amgen team youll help make a lasting impact on the lives of patients as we research manufacture and deliver innovative medicines to help people live longer fuller happier lives.

Our award-winning culture is collaborative innovative and science based. If you have a passion for challenges and the opportunities that lay within them youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

The Senior Manager of GEO Strategy & Operations RDBU & Global (GCCI) orchestrates Generative Engine Optimization (GEO) strategy and activation across the RDBU and Global brand portfolio. Reporting to the Associate Director responsible for the enterprise GEO operating model this role translates enterprise priorities and standards into coordinated action across brands functions GEO platforms agencies and external partners.

The Senior Manager serves as the primary GEO partner for the portfolio works directly in assigned platforms leads recurring cross-functional reviews translates GEO findings into marketing and communications actions and ensures follow-through across global regional and affiliate teams.

Key Responsibilities:

• Portfolio Strategy & Coordination: Translate enterprise GEO strategy into clear priorities for RDBU and Global brands align stakeholders around the highest-value opportunities and escalate cross-portfolio decisions to the Associate Director.
• GEO Activation: Use GEO platform and partner outputs to identify opportunities and translate findings into actions across marketing content digital experiences communications and source authority.
• Cross-Functional Leadership: Orchestrate Marketing Medical Corporate Communications Decision Sciences Digital Content Legal/Regulatory regional and affiliate stakeholders to align decisions and drive actions to completion.
• Platform & Partner Management: Coordinate GEO work across assigned platforms agencies and external partners; monitor quality and timeliness; and connect deliverables to business priorities and actions.
• Operating Model Adoption: Apply enterprise GEO processes governance standards and measurement across the portfolio; share learnings with the Associate Director and USBO GEO lead; and recommend practical improvements.

Key Activities:

• Coordinate GEO priorities and planned activity across RDBU and Global brands based on enterprise direction brand needs and available capacity.
• Work directly in assigned GEO platforms and agency-supported workflows to review findings identify business implications and initiate follow-up actions.
• Lead recurring cross-functional GEO reviews align decisions and owners document actions and follow through on delivery and escalations.
• Partner with brand and functional teams to incorporate GEO recommendations into global-to-local marketing plans content digital experiences launch readiness and market adaptation.
• Partner with Decision Sciences to interpret GEO reporting monitor performance and identify opportunities for optimization across brands and markets.
• Manage routine platform and agency activity including inputs deliverables timelines quality knowledge transfer and escalation of scope or resource needs.

We are all different yet we all use our unique contributions to serve patients. The dynamic professional we seek is strategic analytical and results-driven with these qualifications:

Basic Qualifications

Doctorate degree and 2 years of Marketing Digital Strategy Commercial Operations Decision Sciences or related experience

OR

Masters degree and 4 years of Marketing Digital Strategy Commercial Operations Decision Sciences or related experience

OR

Bachelors degree and 6 years of Marketing Digital Strategy Commercial Operations Decision Sciences or related experience

OR

Associates degree and 10 years of Marketing Digital Strategy Commercial Operations Decision Sciences or related experience

OR

High school diploma / GED and 12 years of Marketing Digital Strategy Commercial Operations Decision Sciences or related experience

Preferred Qualifications

• Experience leading global regional or multi-market pharmaceutical marketing digital omnichannel content commercial operations or transformation initiatives.
• Working understanding of AI-powered search GEO and SEO principles content structure and digital discoverability.
• Experience working directly in digital search or marketing technology platforms and translating findings into clear marketing and business actions.
• Strong cross-functional leadership and influencing skills across global regional and affiliate stakeholders in a matrixed organization.
• Experience integrating new digital or marketing capabilities into global-to-local brand planning content development launch and market adaptation workflows.
• Experience managing agencies technology vendors or strategic partners with strong communication and change-leadership skills.

As we work to develop treatments that take care of others we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture well support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills experience and qualifications.

• A comprehensive employee benefits package including a Retirement and Savings Plan with generous company contributions group medical dental and vision coverage life and disability insurance and flexible spending accounts
• A discretionary annual bonus program
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team.

Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship

Sponsorship for this role is not guaranteed.

Salary Range