Senior Manager, Expo Experiences

As anExperiential Storyteller you willbe responsible forcreating and executing captivating immersive interactive and scalable role creates engagingexperiences for event attendees that leave a lasting impact fostering brand awareness and product learning. This role requires mastery in collaboration and dot connecting and a blend of organizational excellence project management and creative skills to bring brands and narratives to life in a captivating way. 

You are a talented event marketer interested in building an overarching narrative and strategy that brings the ServiceNow story to life across every Expo floor. You are anexpert storyteller who is equally comfortable creating a messaging framework as well asadvising onfabrication elements and can build engaging Customer Product and Industry Showcases.   

Key Responsibilities: 

• Strategic Direction: Collaborate across the Strategic Events and greater Marketing organization to develop a strategic plan for the Expo purpose flow and attendee journey. At the portfolio and event level.  

• Team Leadership and Coordination:Drive cross-functional collaboration to ensure ideas can be efficiently envisionedideatedoptimized and brought to life. Lead agencies vendors and internal partners to support and execute. Serve as a functional lead for the strategic direction of the Expo Experiences team.  

• Develop Connected Storytelling: Help craft compelling and connected narratives that seamlessly bring attendees through anexperiential learning journey at ServiceNow events. Ensure consistent messaging across multiple touchpoints andassistin development of multimedia content including videos presentations and interactive displays that support the storytellingexperience. 

• ConceptualizeExperiences: Collaborate with Event Brand Product Sales and Content Marketing teams to understandobjectives and develop creative concepts for immersiveexperiences that align with theseobjectives. 

• Design Immersive Environments: Create physical and digital environments that immerse attendees in the ServiceNow story and eventexperience. This may involve designing sets interactive installations audiovisual elements and technology integration. 

• Drive Operational Excellence:Deliver impactfulexperiences that are operationally sound by driving end-to-end programsata global scale leading theexpoexperienceplanning cycle the development of project plans work back schedules and budget strategy. 

• Measure Impact: Assess the effectiveness of theexperiential storytelling through attendee feedback surveys and metrics andadjustas necessary. 

• Budget Management: Ensure projects are executed within budget constraints whilemaintaininghigh-quality standards. 

• Audience Engagement & Wayfinding: Engage with attendees to guide them through theexperience answer questions and create memorable interactions. 

Qualifications :

To be successful in this role you have:

• Expertise:7-10 years of event marketingexperience building customer product and in creating messaging frameworks and advising on fabrication elements. 

• Strategic Thinking: Ability to see the big picture and activate insights throughout the creative process. 

• Collaboration: Ability to lead conversations with multiple stakeholders opinions andpossible outcomesand find an aligned and successful path forward. 

• Storytelling: Experience in pulling together a product or brand narrative or participating in building a product or brand narrative and translating it to a physical experience.  

• Communication:Strong communicationskills both written and verbal. Capable of guiding teams and external partners effectively. 

• Adaptability: Ability to work in a fast-paced ever-changing environment while managing multiple projects. Proactive approach to leading initiatives that align with business needs. 

• AI Curiosity and Technology Fluency: Desire to explore and deploy technology and AI platforms to help drive efficiency in your project management and idea development.  

• Stay Current:Keep up to date with the latest trends inexperiential marketing technology and storytelling techniques to continuously improve your approach. 

• Empathy: Lead with empathy managing externalexpectations while fostering a positive and innovative work culture. 

• Travelrequired. 

This role is critical for creating compelling and consistent storytellingexperiences that align with the brands strategy and resonate with the audience. The person in this position needs to be not only creative but also strategic adaptive and a strong collaborator who can guide partners to deliver high-quality work. 

JV19

For positions in this location we offer a base pay of $148400 - $259700 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. 2026 Fortune Media IP Limited. All rights reserved. Used under license.

Remote Work :

Yes

Employment Type :

Full-time