Senior Manager, Event Marketing

The Role 

World Forum is ServiceNows global field event series nine cities six continents one integrated campaign engine. This role leads the marketing and runs the audience acquisition engine to bring the series to life. 

Youll build the global campaign strategy for World Forum and partner with regional marketing teams to adapt and execute it locally. Youre the strategic center of gravity: setting the framework the targets and the narrative then trusting the geos to run with it. 

This is a strategy role for someone who thinks globally leads through influence and brings genuine creative ambition to everything they build. You set the standard for the work the pace and what good looks like. You embrace AI as a core part of how you operate and you move fast without losing craft. 

What Youll Own 

• Campaign strategy. Build the annual World Forum campaign architecture audience segmentation channel mix and content framework designed to scale across regions. 
• Messaging framework. Define the World Forum narrative. Customize messaging for buying groups and industry verticals ensuring the right story reaches the right audience at every city. 
• Audience acquisition and expansion. Own the strategy for growing and diversifying World Forum audiences  identifying new segments surfacing whitespace and setting the approach for reaching net-new buyers across every city. 
• Target-setting and performance. Define registration and pipeline targets by city and region. Build trendlines and pacing models. Track and communicate performance against goal throughout the cycle. 
• Geo partnership. Work hand-in-hand with regional marketing leads to localize the global framework. Lead with strategy; let the geos execute.  
• Creative excellence. Partner with the brand team to set and uphold the visual identity of World Forum globally ensuring every campaign touchpoint reflects the series quality and scale. 
• Cross-functional alignment. Coordinate across content digital field marketing and PSM to ensure World Forum campaigns are integrated and sequenced correctly. 
• Org partnership. Partner across ServiceNows portfolio companies including Armis Veza and Moveworks  to identify joint audience opportunities co-market to new segments and extend World Forums reach beyond the core ServiceNow base. 

Qualifications :

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry.
• 8 years in B2B campaign or event marketing with meaningful global scope 
• Demonstrated ability to build campaign strategy from scratch not just execute against someone elses plan 
• Strong data fluency: you set targets build models and use performance data to make decisions 
• Experience working across regions and time zones with distributed stakeholders 
• Influence without authority is your operating mode  youve led through alignment not headcount 
• Event marketing experience preferred; enterprise software or tech industry a plus 
• Genuine creative instincts and high standards. You have taste. You know the difference between good enough and great and you consistently push toward great even when the timeline is tight. 
• AI fluency. You already use AI tools as part of how you work for drafting research audience analysis and campaign optimization and youre always looking for new ways to raise the bar with them. 
• Familiarity with our core stack AEM Marketo PowerBI and Claude is a plus; comfort picking up new tools quickly is a must. 
• Travel 40-50% 

What Success Looks Like in Year One 

A global World Forum campaign playbook that regional teams actually use. City-level registration targets set early and tracked weekly. Geos that feel supported not managed. A campaign architecture that can be reused and refined cycle over cycle. 

JV19

For positions in this location we offer a base pay of $148400 - $259700 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time