Senior Manager, Digital Marketing & Content Strategy

Senior Manager Digital Marketing & Content StrategyReports to: Senior Director of MarketingPosition OverviewThe Senior Manager Digital Marketing & Content Strategy leads SSA Groups digital marketing strategy content strategy and go-to-market execution across the organization serving as the connective link between brand strategy business development partner marketing and digital execution. This role owns the planning development optimization and distribution of content that advances SSAs business goals strengthens brand visibility and drives engagement with target audiences across cultural attractions and hospitality markets. The Senior Manager operates with a blend of hands-on execution and team leadership setting content and SEO strategy directly while supervising and developing digital marketing team members who carry out day-to-day production. Their core responsibility is translating SSAs brand and business priorities into a coordinated digital content program that maintains editorial quality and consistency across every channel and -to-Market Strategy LeadershipThe Senior Manager partners directly with marketing leadership to shape and execute SSAs go-to-market strategy translating organizational priorities into concrete channel and content with marketing leadership to develop and execute SSAs go-to-market marketing initiatives with organizational priorities business development objectives partner needs and growth launches of new programs services partnerships initiatives and strategic audience channel and content recommendations that support awareness engagement and business opportunities to strengthen SSAs market positioning and competitive Strategy & Editorial LeadershipThis role owns SSAs content strategy end to end setting the editorial direction and priorities that guide every marketing deliverable across digital SSAs content strategy across digital channels and marketing annual and quarterly content plans aligned with business priorities and target industry development of thought leadership case studies website content newsletters sales collateral industry one-pagers blogs white papers and other marketing content supports SSAs positioning and broader brand content priorities based on business goals audience needs and market content calendars and publishing Quality & Brand GovernanceThe Senior Manager serves as the primary owner of content quality holding every marketing deliverable to a consistent standard of accuracy tone and brand alignment before it reaches an as the primary owner of content quality across all marketing consistency in messaging tone voice style and brand and maintain content review and approval with copyediting and subject matter experts to ensure content accuracy and major marketing assets prior to publication production or editorial standards and content governance & Organic Growth StrategyThis role drives SSAs organic visibility strategy applying technical and content-based SEO practices to strengthen discoverability across search engines and emerging AI-powered search and implement SEO strategies that improve visibility across search engines and AI-powered search keyword research technical SEO reviews and content optimization initiatives for SSA and partner opportunities to improve discoverability of SSA content and thought organic performance and recommend optimization website architecture and content strategies that strengthen search & Performance InsightsThe Senior Manager connects digital activity to business outcomes using performance data to guide strategy and inform leadership Google Analytics Search Console SEMrush HubSpot and related tools to monitor dashboards and reporting that connect digital activity to business content performance website engagement search visibility and audience strategic recommendations based on performance data and market quarterly business reviews and marketing planning Management & DevelopmentThe Senior Manager builds team capability through direct supervision coaching and clear delegation ensuring digital marketing team members and contractors are set up to do their best and support digital marketing team members and projects and responsibilities based on team priorities and individual coaching mentorship and professional development clear expectations goals and performance collaboration accountability and continuous improvement within the opportunities to expand team capabilities and improve marketing & Experience7 years of experience in digital marketing content marketing brand marketing or related experience developing and executing go-to-market content strategy and editorial planning experience across complex multi-channel ability to lead cross-functional marketing initiatives and manage marketing team members or understanding of SEO website strategy content optimization and digital experience with Google Analytics Search Console SEMrush HubSpot and related marketing degree preferred; equivalent combination of education and demonstrated leadership experience RequirementsExcellent written and verbal communication to manage competing deadlines across multiple concurrent content and campaign availability outside standard hours to support launches campaigns or business reviews as EnvironmentThe Senior Manager operates in a fast-paced marketing environment that blends independent strategic work with active team leadership moving between content planning editorial review performance analysis and coaching conversations throughout the week. The role requires the flexibility to balance long-term content and SEO planning with the day-to-day demands of an active publishing calendar and evolving business and BenefitsFull-Time Exempt$75 monthly cell phone stipendFlexTime Off: no accruals; employees are encouraged toschedule time off as needed within business Dental Vision Life Insurance and other voluntary benefits for you and your family; employeepremiums in a 401(k) program with a 15% company match (must be 21 years or older eligible after one year of employment with 1000 hours worked available to enroll during Open Enrollment Periods).Short-Term Disability and Long-Term Disability employer sponsored;scaled salarypay followingsubmission and approval of leaveParentalLeave:Birthing Parent Plan covers up to (6-8) weeks fully paid leave based on the birthing Paid Benefit: Up to 120 hours of Paid Leave for qualifying reasonsincluding ParentalBondingand your familysseriousmedical to 5 days Paid Bereavement LeaveOn-Demand Pay Program: Get access to a portion of earned wages before Plan & Employee Discounts where applicablePaid sick leave is provided in accordance with applicable state and local laws. Accrual rates caps and usage rules vary by :Arizona California Chicago Pittsburgh Connecticut Illinois Massachusetts Michigan Minnesota Missouri New Mexico New York Rhode Island : Employees accrue1 hour of paid sick leave for every 30 hours worked up to48 hours per year under the Healthy Families and Workplaces Act (HFWA).Maryland: Employees accrue at least1 hour of paid sick and safe leave for every 30 hours worked up to40 hours peryear as required under the Maryland Healthy Working Families : Employees accrue1 hour of paid sick leave for every 40 hours worked in accordance with the Seattle Paid Sick and Safe Time.