Senior Manager, CX Messaging and Activation Lead

At Pfizer our purpose is breakthroughs that change patients lives. As we implement our AI Transformation our GTM and Adoption team helps turn digital investment into real impact by understanding and removing barriers driving high-impact engagement and ensuring the new digital platforms we launch become embedded into how our colleagues work.

This is a product marketing role. The products are internal AI platforms. The market is roughly 80000 Pfizer colleagues around the world. Positioning segmentation launch and demand generation all apply here with adoption and retention as the scoreboard.

The craft at the center of the role is positioning: holding one argument per platform and telling it in many ways. A scientist in the lab a supervisor on a manufacturing line and an analyst in finance should each recognize their own work in the same value proposition and a colleague who has never heard of a platform needs something different from one who tried it once and stopped. Working norms language and attitudes toward AI at work also differ across our markets and business lines so messaging here is adapted for the audience rather than translated once and sent everywhere. What we are claiming stays constant. How it is told to whom and at what point in their journey is where this role does its work.

This role translates technical features into highly compelling user-centric narratives running internal product launches with the same rigor creativity and brand building typically reserved for external consumer technology launches. Most internal launch emails and mandatory announcements get ignored and thats the bar this role is here to clear: before defaulting to the standard internal-comms playbook this role tries something unconventional first and builds campaigns around what actually earns attention rather than whats easiest to schedule.

Positioning Messaging & Segmentation

• Segment by lifecycle stage rather than by org chart. Match messaging to where a colleague sits with a platform: one who has never heard of it needs a reason to care one who tried it once and stopped needs a different reason to come back and one who uses it weekly needs to know what changed.

• Build divisional and cultural understanding into the work. Language regulatory context working norms and attitudes toward AI at work differ across markets and business lines and a message that reads as exciting in one place can read as overselling or as a threat in another. Partner with divisional and local communicators so messaging is adapted rather than translated.

• Ground the WIIFM (Whats In It For Me) in the colleagues actual workday: the task that gets shorter the handoff that stops breaking the report nobody has to rebuild by hand. Avoid capability claims that do not name a job somebody is trying to get done.

• Own the competitive frame. Position each platform against what colleagues are choosing instead whether an external consumer AI tool a manual workaround or doing nothing and make the honest case for the internal option rather than assuming the audience is captive.

• Test messaging with real colleagues before it ships in more than one division and rewrite what does not land.

• Keep the message library current as platforms change and retire claims that stop being true.

Go-to-Market & Launch

• Set the channel and audience strategy for each launch deciding which channels to use and who to target and own the resulting content end to end creative through send.

• Coordinate channel and audience decisions with the Peer Advocacy & Community Lead so broadcast and community messaging reinforce each other rather than duplicate or conflict.

• Write the go-to-market plan for every major launch: target audience messaging pillars in play channel mix sequencing asset list dates and the adoption number the launch is meant to move. A launch is a plan on paper before it is a calendar invite.

• Run the pre-launch phase. Early access cohorts waitlists teasers and champion previews build demand ahead of general availability so day one has an audience waiting rather than an audience being informed.

• Sequence the launch with the CX Training Lead and the Peer Advocacy & Community Lead so messaging training readiness and community activity land in the right order rather than competing on the same day.

• Run a post-launch review after every Major launch: what the campaign moved what it did not and what changes in the next one. Feed the pattern back into the reusable launch approach.

Demand Generation & Funnel Ownership

• Own the top of the funnel end to end from unaware through interested to first use. Know the drop-off at each step and fix the weakest step rather than adding more volume at the top.

• Build the always-on layer that runs between launches so demand does not depend on a campaign being live: placement on the surfaces colleagues already hit internal search and intranet presence the platform site and the moments new joiners are most open to trying something.

Enablement Standards & Message Governance

• Establish the reusable launch playbook: message standards frameworks and templates that later launches and other teams run on.

• Enable the people who carry the message. Equip stakeholders champions and divisional communicators with the positioning proof points and assets to make the case in their own words. This is sales enablement without a sales team.

• Facilitate knowledge sharing through communication channels that connect colleagues with successful practices lessons learned and success stories.

• Prepare colleagues for change by developing communication strategies that support adoption of new tools workflows and behaviors.

Platform & Strategy Partnership

• Partner closely with the Experience Architecture and Product teams to understand what each platform is and the CX strategy defined for it so positioning and messaging stay grounded in the platforms actual intent.

• Feed user insights friction points and feature requests surfaced through campaigns and interviews back to the teams building and evolving each platform.

Ethical Use & Responsible AI Messaging

• Define clear plain-language guidance on the ethical and responsible use of each AI platform appropriate use cases data handling and when to trust versus verify AI output as part of launch and ongoing messaging.

• Shape that guidance in partnership with Legal Compliance and Regulatory Affairs so it stays accurate and consistent as platforms evolve.

• Share ethical-use guidance directly with the CX Training Lead so it gets built into training content and with the Peer Advocacy & Community Lead so it is reinforced through the champion network and community norms.

Legal & Regulatory Alignment

• Own the legal compliance and regulatory review checkpoint for platform messaging built into the launch timeline as a fast repeatable step rather than a one-off cycle so nothing overstates a platforms capabilities data handling or compliance posture.

• Know which platforms touch regulated clinical or personal data and keep messaging current with internal policy on AI-related communications.

Producing the Work Not Just Briefing It

• Write design and produce the core campaign assets launch copy short-form video key visuals on a real production cadence.

• This is not a brief-an-agency-and-wait role; the person hired is expected to make the work themselves or partner internally with the design teams especially in the early days of a launch when speed matters most.

Campaign Metrics Tied to Real Adoption

• Set quarterly targets for campaign metrics (click-throughs video views waitlist sign-ups) but treat none of them as the finish line.

• Ensure every campaign metric ladders up to the platforms two core success metrics 30-day active use and the Sean Ellis test.

• Partner with the Adoption Analytics & Insights Lead on the dashboard that shows that connection not just the vanity numbers.

BASIC QUALIFICATIONS

• Bachelors degree in Marketing Communications Digital Media or a related field.

• 68 years in product marketing digital marketing or brand strategy with a highly creative portfolio. Product marketing for a software SaaS or platform product is the closest fit whether the audience was external customers or internal users.

• Experience owning top-of-funnel performance including awareness-to-first-use conversion and diagnosing where an audience drops off.

• Experience owning a product launch end to end including go-to-market planning launch tiering pre-launch demand building and post-launch review.

• Experience building a messaging architecture (pillars proof points persona-level messaging) for a product or platform and holding other teams to it.

• Experience establishing messaging standards launch frameworks or reusable practices that other teams platforms or business units adopt.

• Experience translating complex technical or AI capabilities into clear persona-specific business benefits and messaging.

• Hands-on experience personally writing designing and producing campaign assets on areal production cadence not only briefing and reviewing agency or vendor work.

• Experience defining launch tiers and orchestrating cross-functional launch timelines and communications.

• Daily hands-on use of AI tools in your own production work with a clear view of where they help and where they fall short.

• Experience partnering with Legal Compliance or Regulatory teams to review communications before publication ideally within a pharmaceutical healthcare or other regulated industry.

• Comfort tying campaign metrics (engagement click-through sign-ups) to downstream adoption and retention outcomes rather than treating them as the end goal.

PREFERRED QUALIFICATIONS

• Experience in consumer tech B2B SaaS a creative agency or another fast-paced digital marketing environment.
• Experience launching or positioning an AI product or explaining AI capability and limitation to a non-technical audience.

• Proficiency with modern creative design and video editing tools.

• Experience driving engagement within enterprise collaboration tools (e.g. Teams Slack Viva Engage).

• Experience partnering with architecture engineering or technical teams to ground messaging in actual platform capability and strategy.
• Familiarity with pharmaceutical or healthcare industry communication standards (e.g. promotional review processes data privacy requirements) as they apply to internal employee-facing content.

• Experience partnering with learning and community counterparts to sequence messaging training and community activity into a single integrated launch plan.

• Experience preparing stakeholder groups for a change in how they work through audience-specific messaging.

• Experience developing or communicating responsible or ethical AI use guidance for an internal or external audience.

• Experience positioning a product against a free or already-preferred alternative and winning users back.

• Experience running message testing user research or win-loss style interviews to shape positioning before launch.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment:Hybrid

The annual base salary for this position ranges from $124400.00 to $207400.00.* In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States. * The annual base salary for this position in Tampa FL ranges from $111900.00 to $186500.00. This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply your Talent Advisor will share the local pay information with you during the first interview.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.

To learn more about acceptable and prohibited uses of AI during the recruitment process please review our candidate AI-use guidelines available onPfizer Careers.

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