Senior Manager, Content Marketing

• Define and execute Payactivs enterprise content strategy aligned to business priorities marketing campaigns product launches and revenue goals.
• Own the editorial calendar across brand demand generation product marketing partner marketing customer marketing PR and events.
• Identify content opportunities that educate the market differentiate Payactiv and strengthen our leadership position.

• Partner with executives to develop industry-leading thought leadership keynote presentations bylined articles reports speeches and media content.
• Translate complex industry trends into compelling accessible stories that shape conversations around financial wellness workforce innovation and earned wage access.
• Build executive visibility through strategic content that supports speaking opportunities PR and social channels.

• Lead the development of high-quality content across digital and offline channels including website copy pillar pages blogs whitepapers customer stories case studies sales collateral videos webinars presentations and campaign assets.
• Ensure messaging remains consistent across every audience channel and stage of the customer journey.
• Collaborate closely with Design Product Marketing Demand Generation Sales Enablement PR and Growth Marketing to deliver integrated campaigns.

• Develop content strategies that improve search visibility build topical authority and increase qualified organic traffic.
• Partner with digital marketing to develop topic clusters optimize existing content and identify new growth opportunities.
• Continuously evaluate content performance and refine strategy using SEO engagement and conversion insights.

• Work with the GTM team to create messaging and content that supports sales conversations competitive positioning customer retention and partner enablement.
• Develop battlecards one-pagers presentations email campaigns and educational resources that improve sales effectiveness and customer engagement.

• 710 years of experience in B2B content marketing editorial strategy journalism product marketing or brand storytelling.
• Proven experience developing executive thought leadership and strategic content programs.
• Exceptional writing editing interviewing and storytelling abilities.
• Strong understanding of SEO content strategy and full-funnel marketing.
• Experience supporting demand generation sales enablement product marketing and brand campaigns.
• Ability to synthesize complex topics into clear engaging and persuasive content.
• Strong project management skills with experience managing multiple initiatives and stakeholders simultaneously.
• Experience with HubSpot CMS platforms SEO tools AI-assisted content workflows and marketing analytics.

• Establish Payactiv as the most trusted and authoritative voice in earned wage access and financial wellness.
• Build an editorial engine that consistently supports brand awareness demand generation sales customer engagement and partner growth.
• Increase organic traffic and topical authority through strategic content and SEO.
• Produce executive thought leadership that influences the market and elevates Payactivs brand.
• Create scalable content processes that improve quality consistency and speed across the organization.
• Demonstrate measurable impact on awareness engagement pipeline and revenue through content marketing initiatives.

• Company sponsored Health Dental and Vision insurance
• 401K traditional and Roth with a company match
• Tuition Assistance or Tuition Reimbursement
• Unlimited Paid Time off
• Monthly Gym Reimbursement
• Paid time off to volunteer
• Paid Family Leave
• Complimentary office lunches
• Opportunity to grow
• Opportunity to work with a great team committed to making a difference.
• Salary Range: $135K to $165K plus Bonus

Required Experience:

Senior Manager