Senior Manager, Social and Communications Long Drink

Werelooking for a social-first brand builder to own Long Drinks content ecosystem social presence creator partnerships and community growth in the U.S. This leader will build a steady pipeline of platform-native content that drives conversation engagement and brand advocacy.

Long Drink has built one of the most passionate communities in the industry andestablisheditself as a brand consumers genuinely advocate for. As the brand enters its next phase of growth and rapid national expansion were looking for a leader who is excited by the opportunity to scale that momentum while preserving the authenticity community and cultural relevance that have made Long Drink successful to date.

The ideal candidate understands how modern brands are built through conversation community creators and cultural participation. They have a proventrack recordleading social strategy and execution withparticular strengthin grassroots community building and turning engagement into long-term brand advocacy.

This role sits at the intersection of social media culture influencer marketing community management consumer care and for someone who thrives in fast-paced entrepreneurial environments is comfortable navigating ambiguity and can balance strategic thinking with hands-on execution. Success will requireidentifyingopportunities before competitors building strong cross-functional relationships and helping shape how Long Drink continues to show up in culture as it reaches millions of new consumers.

This is a social-first leadership role focused on accelerating Long Drinks growth through content creators community and culture. While the role also oversees the brands communications ecosystem earned media and PR serve primarily to amplify these efforts. The position manages one direct report making strong leadership coaching and prioritization skills essential.

What Success Looks Like

• Scales Long Drinks community whilemaintainingthe authenticity and engagement that helped build the brand.
• Creates social-first ideas that drive conversation advocacy earned attention and business impact.
• Establishes Long Drink as a culturally relevant brand across sports lifestyle entertainment and emerging communities.
• Turns consumers into ambassadors and engagement into long-term brand loyalty.
• Identifiestrends creators partnerships and opportunities before competitors.
• Builds repeatable growth engines across social creators community communications and earned media.
• Operates with an ownership mindset balancing strategic leadership with hands-on execution.
• Helps shape how Long Drink shows up in culture as the brand continues to scale nationwide.

Key Responsibilities

Lead Long Drinks Social Culture & Community Strategy

• Own Long Drinks organic social strategy content ecosystem community management and cultural relevance agenda.
• Develop social-first creative platforms content franchises and activation ideas that drive engagement conversation and advocacy.
• Identifyemerging cultural trends creators communities and opportunities that can fuel brand growth and keep Long Drink relevant talked about and shared.
• Champion experimentation across platforms formats technologies and creator partnerships.
• Leverage social listening and consumer insights toidentifyopportunities inform strategy and shape brand storytelling.

Lead Influencer & Creator Partnerships

• Develop and oversee Long Drinks influencer and creator strategy.
• Identify develop and manage creator partnerships that authentically align with Long Drinks brand and consumer.
• Balance long-term relationship building with campaign-specific activations.
• Partner with agencies and creators to bring content activations and cultural moments to life.
• Ensure creator programs drive both authentic advocacy and measurable business impact.

Community & Consumer Engagement

• Oversee community management and consumer care programs ensuring Long Drinkmaintainsa distinctive authentic and engaging voice across all consumer touchpoints.
• Foster meaningful consumer engagement that strengthens brand loyalty and advocacy.
• Build systems and processes that allow Long Drinks community to scale without losing what makes it special.

Leadership & Cross-Functional Collaboration

• Lead and develop a high-performing team.
• Partner across Brand Marketing Sales Media Shopper Marketing Regional Marketing and Communications.
• Bring an entrepreneurial challenger-brand mindset to every aspect of the business.
• Foster a culture of curiosity experimentation creativity accountability and action.
• Act as a strategic thought partner whileremainingwilling to roll up your sleeves and execute when needed.

Own Brand Communications & Earned Media

• Lead Long Drinks earned media and communications strategy.
• Partner closely with internal Communications and Brand teams toidentifystories worth telling.
• Serve as the primary marketing lead with PR agency partners ensuring efforts are aligned to business objectives and brand strategy.
• Develop integrated plans that connect social influencer earned experiential and owned channels.
• Identifyopportunities to transform brand initiatives partnerships product launches and activations into earned media moments.
• Manage agency relationships briefing processes strategic planning and performance reviews.

Qualifications & Experience

• Bachelors degree in Marketing Communications Public Relations ora relatedfield.
• Several years of relevant experience across social media communications influencer marketing brand marketing or related disciplines.
• Experience in beverage alcohol CPG lifestyle or other high-growth consumer brands preferred.
• Proven experience building brands through social creators communities and communications.
• Experienceoperatingin fast-paced entrepreneurial environments.
• Priorpeopleleadership experience with a demonstrated ability to develop and coach talent.
• Strong agency management and cross-functional collaboration experience.

Skills Needed to Be Successful

• Growth mindset with a passion for building brands communities and teams.
• Deep understanding of how brands earn attention and relevance in modern culture.
• Strong strategic thinking paired with exceptional execution skills.
• Ability toidentifytrends early and convert insights into action.
• Excellent communication relationship-building and stakeholder management skills.
• Comfortable navigating ambiguity and making decisions with imperfect information.
• Strong senseof ownership and accountability for results.

Compensation

Compensation offered to prospective Team Members takes internal equity into consideration and may vary based on location. Final compensation will bedeterminedbased on job-related knowledge skills experience and overall qualifications.

• Competitive annual salary of$135000 - $145000inChicago IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave paid sick time and holidays
• Extensive opportunities for training development and career growth

At Mark Anthony We Exist to Unearth the Extraordinary

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day connecting our global organization across all business units roles and locations.

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious dream big and navigate the unknown with an enduring belief inbetter.

Unearth the Extraordinary

Werebuilders challengers and entrepreneurs. We move quickly learn continuously and create brands that people genuinely love.

Required Experience:

Senior Manager