Senior Lifecycle Strategist

The B2B Marketing team is responsible for helping businesses understand adopt and get value from OpenAIs products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies developers and institutions around the world.

Within B2B Marketing Demand Generation builds the integrated full-funnel engine that connects audience insights content field and digital experiences paid media lifecycle and sales follow-through to qualified pipeline. We partner closely with Sales Partnerships Product Marketing Communications Creative Web RevOps Analytics and regional teams to create a cohesive customer experience and scale what works.

Were looking for a Senior Lifecycle Strategist to define how prospects and customers move through personalized signal-driven journeys across the B2B lifecycle. Youll own lifecycle strategy audience and journey architecture testing priorities and performance recommendations while partnering closely with a Lifecycle Marketing Manager on build and delivery. Initially the role will focus on prospect nurture database activation and sales handoff; over time it will help expand our lifecycle capabilities across adoption cross-sell upsell retention and re-engagement.

• Define the B2B lifecycle strategy journey architecture audience framework communication principles and roadmap across prospect and customer stages.

• Design nurture and activation programs that respond to fit persona segment product interest engagement intent and sales status rather than relying on one generic journey.

• Partner with RevOps Data Web SDR Sales and Product teams to establish reliable triggers scoring inputs routing logic suppression rules exits and service levels.

• Work closely with the Lifecycle Marketing Manager to translate strategy into clear program requirements content needs build plans QA standards and launch sequencing.

• Own the lifecycle experimentation agenda across segmentation messaging cadence content channel triggers and CTAs using results to continuously improve journeys.

• Develop the measurement framework across reachable audience engagement quality progression conversion velocity pipeline adoption retention and incremental impact.

• Improve database health and addressability by partnering on acquisition quality enrichment consent deliverability governance and audience hygiene.

• Build durable lifecycle playbooks and governance that balance personalization operational simplicity customer trust and scalable execution.

• 10 years of experience in B2B lifecycle CRM retention growth or marketing automation with ownership of complex multi-stage customer journeys.

• Deep knowledge of segmentation nurture personalization automation experimentation deliverability consent and lifecycle measurement.

• Hands-on fluency with enterprise marketing automation and CRM concepts; Marketo and Salesforce experience is valuable though strong equivalent experience is welcome.

• A track record of improving meaningful business outcomes such as qualified conversion activation pipeline adoption retention or expansion.

• Strong systems thinking and the ability to translate customer and business needs into decision rules journey logic and clear execution requirements.

• Excellent partnership skills across technical analytical creative sales and customer-facing teams.

• Comfort working through imperfect data and evolving processes while building toward a more reliable and scalable operating system.

• Genuine curiosity about AI and how it can improve personalization decisioning content adaptation analysis and operations without compromising customer trust or quality.

This role is based in San Francisco CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core and to achieve our mission we must encompass and value the many different perspectives voices and experiences that form the full spectrum of humanity.

We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex sexual orientation age veteran status disability genetic information or other applicable legally protected characteristic.

For additional information please see OpenAIs Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws including the San Francisco Fair Chance Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct adverse and negative relationship with the following job duties potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary confidential and non-public addition job duties require access to secure and protected information technology systems and related data security obligations.

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Required Experience:

Senior IC