Senior Lifecycle & CRM Strategy Leader Contract

Contract roles are geared toward independent professionals interested in temporary or project-based work. 

Sia Title: Project Consultant (Exempt Contractor)  

Project Title: Senior Lifecycle & CRM Strategy Leader 

Project Length: This is a contract role that could span 6 months with the possibility of extension

Project Hours: 40 hours per week 

Location: Remote 

Rate: $90-110/hr The expected compensation for this contract is per year. The exact pay rate will vary depending on a wide array of factors which may include but are not limited to skills experience and location. 

About the role 

Were seeking a senior lifecycle and CRM leader to build a coordinated customer-growth capability for a digital-presence services business serving entrepreneurs small businesses freelancers and customers building and managing an online presence. The portfolio spans domain registration website creation web hosting professional email security and digital marketing solutions. 

The business is evolving from product- and campaign-led communications toward a more integrated lifecycle model. You will assess the current state define the highest-value customer journeys and establish a practical roadmap connecting customer and account data setup and service signals marketing technology content measurement and cross-functional execution. 

The work should help customers move from purchasing a domain or digital service to successfully establishing activating managing protecting and growing their online presence. It should strengthen service activation time to value complementary-service adoption renewal readiness retention expansion and win-back. You will serve as a senior advisor while remaining hands-on in shaping the first wave of journeys tests and operating practices. 

What Youll Do 

Assess the end-to-end digital-presence lifecycle. Map the experience from domain search and purchase through account setup website creation and launch hosting and professional email activation security adoption ongoing management renewal cancellation or lapse win-back and expansion into relevant adjacent services. 

Build the lifecycle strategy and roadmap. Define lifecycle stages customer and business outcomes journey priorities and a sequenced plan balancing immediate improvements with longer-term data technology content and operating-model needs. 

Design high-value customer journeys. Develop coordinated programs for onboarding service activation website launch customer education renewal preparation lapse prevention retention service recovery win-back and expansion into complementary digital-presence services. 

Advance segmentation and trigger strategy. Define actionable audiences and triggers using customer profile domain and service purchases setup milestones website launch status account activity billing and renewal status support interactions engagement and service-portfolio signals. 

Connect CRM service and channel data. Determine the data identity consent automation and integration capabilities required to coordinate experiences across email web account experiences service interactions and other available channels. 

Improve personalization and next-best-action decisions. Deliver relevant setup guidance website-launch support education security and renewal reminders complementary-service recommendations and re-engagement based on where customers are in building and managing their online presence. 

Establish experimentation and measurement. Define baselines test plans controls and reporting for setup completion service activation website launch time to value multi-service relationships engagement renewal lapse prevention retention win-back customer value and incremental commercial impact. 

Create the lifecycle operating model. Clarify decision rights ownership intake prioritization approvals production reporting and optimization across marketing product ecommerce customer care data analytics creative and technology. 

Move the first wave into delivery. Translate recommendations into journey maps briefs audience and trigger definitions content requirements test designs measurement plans and a prioritized delivery backlog. 

Build sustainable internal capability. Create reusable frameworks governance documentation and working rhythms that enable internal teams to continuously improve lifecycle programs. 

What Success Looks Like

A clear lifecycle and CRM maturity assessment covering journeys data segmentation triggers channels technology content measurement and team capability. 

A prioritized roadmap tied to customers establishing activating managing protecting and growing their online presence with measurable outcomes across time to value renewal retention expansion and win-back. 

A defined first wave of journeys with owners requirements dependencies tests and measurement. 

A more connected experience for customers holding one or multiple services across domains websites hosting professional email security digital marketing billing renewals and support. 

Clear governance and operating rhythms across the functions supporting the customer experience. 

Internal teams equipped to sustain and improve the lifecycle capability. 

Qualifications :

Approximately 15 years across lifecycle marketing CRM retention customer engagement marketing automation customer journey or growth CRM. 

Senior Director or VP-level experience advising executives and influencing cross-functional decisions. 

Experience building a lifecycle capability from a low-maturity starting point not only optimizing an established program. 

Deep experience with recurring-revenue digital services especially domain registration web hosting website building professional email online security digital marketing ecommerce enablement or adjacent small-business services. 

Ability to connect customer strategy with data identity consent marketing technology service signals support interactions content execution and measurement. 

Experience designing journeys from purchase through setup activation launch ongoing value realization renewal expansion retention service recovery lapse prevention and win-back. 

Fluency in segmentation event-based triggers journey orchestration personalization experimentation and incremental measurement. 

Experience managing lifecycle complexity across customers who may own a single service or a portfolio of interconnected digital-presence services. 

Ability to balance executive counsel with hands-on development of journey maps briefs audience definitions test plans roadmaps and operating processes. 

Availability for a fully remote full-time contract engagement aligned to Pacific Time working hours. 

Additional Information :

Work Authorization 

Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future. 

Remote Work :

Yes

Employment Type :

Contract