Senior Influencer Marketing Manager

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Were looking for a strategic engagement-centered Senior Influencer Marketing Manager to lead the Dungeons & Dragons creator ecosystem.

This is more than campaign management. Youll develop and lead a coordinated creator strategy combining organic creator support sponsored collaborations and affiliate promotions. The program encourages authentic storytelling rewards engagement and increases Dungeons & Dragons global reach.

Youll build long-term relationships alongside creators and partners while developing scalable programs that support both evergreen community engagement and major product launches.

Reporting to the Director of Community & Influencer for Dungeons & Dragons youll partner with all marketing cross-functional teams and our D&D Developers across the board to ensure creators remain one of our most impactful ways of reaching players.

This role can be based in either Renton WA or Los Angeles CA.

A Day in the Life of a Senior Influencer Marketing Manager:

• Lead the strategy and development of the Dungeons & Dragons content creator community across organic creator advocacy paid partnerships and affiliate marketing.

• Build scalable creator programs that encourage long-term engagement through tiered relationships best-in-class opportunities community recognition and business incentives.

• Develop and cultivate positive relationships among creators alongside strategic partners while serving as an advocate for both creators and players.

• Build creator strategies coordinated to support major D&D product launches evergreen storytelling community moments and franchise initiatives.

• Build and evolve an affiliate marketing strategy that complements paid and organic creator programs while driving measurable business impact.

• Identify emerging creators evaluate partnership opportunities and build a healthy pipeline of diverse creator talent.

• Lead all influencer partnerships from contracts usage rights and campaign results.

• Partner cross-functionally to integrate creator content into broader marketing campaigns and business initiatives.

• Establish program benchmarks and success metrics across earned paid affiliate and community engagement using insights to continuously optimize the creator program.

• Leverage creator marketing platforms and analytics toolssuch as CreatorIQ Tubular Sprinklr or similar solutionsto advise creator discovery campaign measurement reporting and program strategy.

• Stay ahead of creator economy trends platform evolution and emerging opportunities that assist the Dungeons & Dragons franchise as a leader in creator marketing.

• Represent Dungeons & Dragons at creator events industry conferences and community activations to continually grow and develop our creator community.

What You Bring:

• 5 years proven experience or equivalent leading influencer marketing creator partnerships creator relations or brand advocacy programs for entertainment gaming beauty CPG consumer or lifestyle brand. Were open to it all!

• Demonstrated success building and leading coordinated creator programs spanning earned creator support paid influencer campaigns and affiliate marketing.

• Outstanding relationship-building skills with a proven ability to earn trust and develop long-term partnerships with creators and agencies.

• Experience designing scalable creator ecosystems that balance community engagement with measurable business outcomes.

• Strong business insight with experience negotiating creator partnerships contracts and usage rights.

• Experience developing program frameworks KPIs reporting and executive-level insights that influence strategy.

• Hands-on experience with creator marketing and social intelligence platforms including CreatorIQ Tubular Sprinklr or equivalent software.

• Strong cross-functional leadership skills with experience partnering across Marketing Product Legal Communications and Social teams.

• Deep understanding of YouTube Twitch TikTok Instagram Discord X Bluesky and the evolving creator landscape.

• A desire to become passionate about D&D (if you arent already thats ok!) and for building communities through authentic creator relationships.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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