Senior Director, Strategic Insights

Who We Are

We are DACa global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO paid media creative production analytics and local optimization we combine the brightest minds with innovative technology to deliver seamless forward-thinking strategies. Powered by AI data and creative ingenuity we deliver integrated campaigns that engage customers at every touchpointfrom global audiences to individual store locations.

Position Summary

The Senior Director Strategic Insights is responsible for transforming consumer customer market and business intelligence into strategic opportunities that drive growth for DAC and its clients. This leader combines rigorous research and analytics with deep human understanding to uncover the motivations behaviors and cultural dynamics that shape decision-making.

As a senior leader within the Strategy organization this role serves as a trusted advisor to executive leadership client teams and prospective clients translating complex information into compelling narratives business strategies and actionable recommendations. The role plays a leadership position in agency growth through new business development executive client relationships and thought leadership.

The successful candidate will build and lead a geographically distributed Strategic Insights team while fostering strong partnerships across Strategy Media Creative Client Services Sales Product Technology and Analytics to deliver integrated insight-led solutions.

Key Objectives

• Define and execute DACs Strategic Insights vision aligned to corporate strategy.
• Champion a human-centered approach that brings the voice of the customer into strategic decision-making.
• Influence executive leadership through compelling consumer customer competitive and market insights.
• Identify emerging market opportunities evolving customer needs and cultural shifts that create growth opportunities.
• Balance qualitative research quantitative analytics behavioral science and AI-enabled insight generation.
• Support agency growth through strategic participation in new business development and executive client engagements.
• Foster a culture of curiosity collaboration innovation and evidence-based decision making.

What Youll Do

Strategic Leadership

• Develop DACs enterprise Strategic Insights roadmap supporting long-term growth.
• Serve as a trusted advisor on customer behavior market dynamics competitive positioning and industry disruption.
• Translate business priorities into an integrated research insights and strategy agenda.
• Transform complex research into clear stories that inspire confident business decisions.

Consumer & Strategic Insights

• Lead the design and execution of qualitative and quantitative research programs.
• Develop deep understanding of consumer motivations unmet needs and decision journeys.
• Guide the application of advanced analytics behavioral science AI and research methodologies to generate meaningful strategic insights.
• Integrate multiple sources of research and data into compelling business narratives and recommendations.

Business Development & Executive Partnerships

• Partner with Business Development and Executive Leadership on strategic pitches RFPs and growth initiatives.
• Lead the insights components of new business opportunities.
• Serve as a senior strategic advisor to key client relationships identifying opportunities for organic growth.
• Represent DAC through executive presentations workshops and industry thought leadership.

Enterprise Collaboration

• Build trusted partnerships across Strategy Media Creative Sales Client Services Product Technology and Analytics.
• Align cross-functional teams around shared customer understanding and business priorities.
• Facilitate integrated planning that turns insight into action.

Organizational Leadership

• Lead mentor and inspire a geographically distributed multidisciplinary Strategic Insights team.
• Create an inclusive culture of collaboration curiosity innovation and continuous learning.
• Coach senior talent while developing the next generation of strategic leaders.
• Establish consistent methodologies governance and best practices across teams.

Innovation & Transformation

• Champion emerging research methodologies AI automation and human-centered design.
• Continuously improve the speed quality and business impact of insight delivery.
• Develop scalable frameworks for enterprise knowledge sharing and strategic decision support.

What You Bring

• 15 years in Strategic Insights Consumer Insights Market Research Strategy or related disciplines.
• 8 years leading geographically distributed high-performing cross-functional teams.
• Demonstrated success influencing executive leadership and enterprise strategy.
• Experience supporting agency new business development and executive client relationships.
• Proven ability to translate customer understanding into measurable business growth.
• Bachelors degree in Business Marketing Economics Psychology Statistics Data Science or related field.
• Preferred Qualifications:
  • Expertise in qualitative and quantitative research methodologies.
  • Strong understanding of consumer behavior behavioral science and human-centered design.
  • Experience applying analytics AI and visualization tools in support of strategic decision-making.
  • Outstanding executive communication storytelling facilitation and presentation skills.
  • Ability to influence across functions without direct authority and build strong collaborative relationships.

What Youll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity transparency and innovation.
• Competitive Benefits:
  • Competitive salary and comprehensive health benefits.
  • Generous PTO wellness initiatives and parental leave.
  • Retirement saving plans.
  • Opportunities for continued learning and professional development.
  • A supportive collaborative and casual work environment.

How We Work

This role requires three in-office days per week. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties responsibilities and qualifications may vary based on assignment or group. DAC is an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants without regard to race color ethnicity gender age religion creed national origin sexual orientation gender identity marital status citizenship genetic information disability or any other basis prohibited by applicable federal provincial state or municipal law. If you require an accommodation in any aspect of the selection process please reach out to .

At DAC we celebrate your contributions provide you with opportunities and support your total well-being. Our offerings include health vision dental life disability financial and retirement benefits as well as paid leave professional development tuition assistance work-life programs and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors including but not limited to location the individuals particular combination of education knowledge skills competencies and experience as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $170000 to $195000. In addition to base salary this role is eligible for commission making total compensation inclusive of both fixed and variable components. The estimate displayed represents the base salary range for this position and is just one component of DACs total compensation package for employees.