Senior Director Solution Marketing Virtual

The Role

As the Senior-most Product Marketer in the Marketing organization you will own the narrative around Alights product offerings for our audiences - crafting and sharing our solutions story in the most engaging persuasive way possible. Your expertise in marketing solutions to buyers will shine as you collaborate across Sales Growth Marketing and Product Management teams to drive an integrated GTM strategy and differentiated narrative for buyers and influencers.

You will serve as the SME on the challenges value drivers and buying journey for the audience - responsible for crafting high-impact messaging positioning and content identifying priority use cases where we have a right to win defining cross-functional go-to-market sales plays enabling our field teams with vital content and tools and building customer-facing assets that contribute to a strong pipeline for our solutions.

As a trusted advisor youll provide our field teams with the insights and resources needed to close deals and expand within existing accounts. If youre a customer-focused product marketer with a knack for impactful storytelling this is your opportunity to make a significant impact in Alights growth trajectory.

Responsibilities

• Plan and execute product launches and consult on campaigns that drive awareness adoption and retention of the products.

• Support sales enablement and customer success by providing them with the necessary tools materials and training to sell and support the products. This includes creating and updating sales collateral such as pitch decks case studies testimonials and demos as well as conducting product training sessions webinars and workshops for the sales and customer success teams.

• Study and share customer insights feedback and testimonials gathered in NPS CSAT and other research with the product and marketing teams to inform product development and improvement.

• Develop and implement the go-to-market strategy creating and delivering the launch plan and coordinating with other marketing teams to amplify the product message and reach.

• Measures and analyze the effectiveness and ROI of the product launches and campaigns and optimizes them based on data and feedback.

• Lead the creation of differentiated positioning high-impact messaging and customer-facing content that establishes Alight as the premier solution for HR outsourcing benefits administration health navigation wellbeing wealth administration and leaves of absence across the entire agreement lifecycle

• Partner with Sales Operations and Demand/Growth Marketing to design and execute go-to-market sales plays that build a robust pipeline and accelerate customer acquisition and upsell opportunities

• Lead and support talented Product Marketing Managers (PMMs) who are accountable for our Health Wealth and Leaves solution marketing respectively.

• Hire train mentor and motivate the product marketers. Set clear expectations and goals provide feedback and coaching and resolve conflicts and issues.

• Act as a strategic partner to Sales and Enablement by developing the playbooks training and tools necessary to help field teams navigate the HR buying journey and close deals faster

• Serve as the primary SME on the buyer personas uncovering deep customer insights and market trends to optimize the sales cycle and identify high-priority use cases where Alight has a right to win

• Allocate resources budgets and timelines for the product marketing projects

• Monitors and evaluates the results and impact of the product marketing activities.

• Lead the process to curate and evolve buyer personas and journey maps to meet the needs of our target audiences behavior pain points and preferences.

• Conduct competitive analysis and market research to identify industry trends understand competitor positioning and differentiate our solutions and service offerings.

• Leverage customer feedback and reviews to understand customer satisfaction levels identify areas of improvement and provide insights for product development.

• Craft compelling product messaging to communicate product value and differentiation effectively.

• Measure and report on marketing performance to monitor the effectiveness of marketing strategies and make data-driven decisions.

• Attend and speak at relevant events conferences and webinars read and write blogs articles and reports. networking with peers influencers and experts in the field.

• Benchmarks the product performance and positioning against competitors and industry standards and identifies opportunities and threats for the product growth and differentiation.

Requirements

• Bachelors degree or equivalent experience MBA preferred.

• Experience in health technology benefits administration BPO or professional services.

• 15 years of proven progressive record of success in product/solution marketing driving measurable business outcomes.

• Demonstrated ability to own and drive enterprise-level product strategies tied directly to financial performance.

• Proven experience managing large-scale programs with accountability for ROI and business impact.

• Deep expertise in modern product marketing techniques including digital twin digital persona and AI-supported product/solution marketing.

• Solid track record of building and scaling B2B and B2B2C product/solution marketing.

• Demonstrated ability to operate with decision authority in complex matrixed organizations aligning multiple stakeholders to enterprise outcomes.

• Proven ability to partner across sales product finance and technology functions to deliver integrated strategies.

• Demonstrated ability to lead through ambiguity drive transformation and deliver results in complex environments.

• Exceptional leadership capability with experience building developing and retaining high-performing teams.

• Superior communication executive presence and influencing skills.

We offer you a competitive total rewards package continuing education & training and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum :

Maximum :

Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level including but not limited to a candidates experience education certification/credentials market data internal equity and geography. Alight makes these decisions on an individualized non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package please visit: Wellbeing and Benefits Selector Page - Alight

DISCLAIMER:

Nothing in this job description restricts managements right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries partners or purchasers of Alight business units.