Senior Director, Retail Content & Operations
Job Location:
Chicago, IL - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Description:
TheSeniorDirector Retail Content & Operations will lead retail content digital shelf and marketplace operations for Dentsu Commerce clients across Amazon Walmart TikTok Shop and other priority commerce platforms.
This role will help brands improve how their products arefound presented and purchasedacross digital commerce environments. TheSeniorDirector will bring together retail content marketplace operations SEO and emerging GEO capabilities while partnering closely with Dentsu Commerce Media Creative Social Commerce and Analytics teams.
- Lead retail content and digital shelf strategy across Amazon Walmart and priority retailers
- Oversee PDP optimization including titles copy imagery enhanced content and brand stores
- Develop scalable approaches to content auditing optimization and syndication
- Use digital shelf and performance data to identify opportunities to improve discoverability and conversion
- Partner with Creative teams to translate commerce insights into stronger retail content
- Lead marketplace operations across Amazon Walmart Marketplace and TikTok Shop
- Oversee catalog health item setup product feeds variation management and promotional readiness
- Support new product launches and marketplace expansion
- Identify and resolve operational issues affecting availability discoverability and conversion
- Establish efficient workflows and standards for ongoing marketplace management
- Lead organic retail search strategy across Amazon and Walmart
- Develop Dentsu Commerce capabilities aroundGenerative Engine Optimization (GEO)and AI-powered shopping discovery
- Optimize product content for emerging experiences such as Amazon Rufus and other AI shopping assistants
- Connect keyword search and digital shelf insights to content recommendations
- Partner with Retail Media teams to connect paid and organic search strategies
- Oversee the operational foundation for client TikTok Shops including catalog product feeds merchandising and promotions
- Partner with Social Commerce teams responsible for creator affiliate and paid activation
- Ensure products and storefronts are optimized and operationally ready to convert demand
- Serve as aseniorclient lead for retail content and marketplace operations
- Develop repeatable playbooks tools and best practices that can scale across Dentsu Commerce clients
- Evaluate technology and automation opportunities that make content and marketplace operations more efficient
- Support new business pitches and identify opportunities to expand existing client relationships
- Manage and develop a team of retail content and marketplace specialists
- 10 years of experience in ecommerce retail content digital shelf or marketplace operations
- Strong expertise acrossAmazon and Walmart
- Experience with Amazon Vendor Central and/or Seller Central and Walmart marketplace environments
- Experience withTikTok Shopstrongly preferred
- Strong understanding of retail SEO digital shelf optimization and organic product discoverability
- Familiarity with emergingGEO and AI shopping experiences
- Experience with commerce platforms such as Salsify Syndigo Pacvue or similar
- Strong client leadership and cross-functional collaboration skills
- Experience managing teams and delivering work across multiple clients
- Medical vision and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidaysper year
- Paid sick and safe leave and
- Paid parental leave.
Location:
New YorkBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.
Required Experience:
Exec
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
