Senior Director, Marketing Intelligence & Decision Science

The Senior Director of Marketing Intelligence & Decision Science will lead the evolution of Freshworks marketing intelligence and performance ecosystem. This leader will transform how Marketing measures performance generates insights predicts outcomes and drives decision-making across the business.

This role combines executive-level business performance leadership with deep analytical operational and technical fluency. The ideal candidate will modernize measurement frameworks establish scalable data and insight infrastructure advance predictive and AI-driven capabilities and enable the organization to make faster smarter and more proactive decisions.

This leader will serve as a strategic partner across Marketing Sales Finance RevOps and Data/IT while helping shape the future operating model for GTM intelligence and performance management.

Marketing Intelligence & Business Performance

• Own the strategic measurement framework for Marketing performance across pipeline bookings funnel conversion efficiency and revenue contribution
• Lead executive-level business performance reporting insights and storytelling across WBRs QBRs forecasting reviews and strategic planning cycles
• Translate complex performance trends into clear business narratives risks opportunities and actionable recommendations
• Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks
• Drive standardization and governance of KPIs definitions measurement methodologies and reporting consistency across GTM

Decision Science Modeling & Advanced Analytics

• Build and scale advanced analytics and decision science capabilities including predictive modeling forecasting segmentation attribution propensity scoring experimentation and scenario planning
• Partner with Marketing and GTM leadership to improve investment allocation funnel optimization and performance predictability
• Advance AI and machine learning applications across marketing intelligence measurement targeting and operational decision support
• Establish scalable experimentation and measurement frameworks to improve business decision-making and performance optimization
• Drive adoption of data science and AI capabilities in practical business-oriented ways

Data Strategy & Intelligence Infrastructure

• Partner closely with IT Data Engineering RevOps and Business Systems teams to evolve scalable data architecture and trusted data foundations
• Define the business logic measurement strategy semantic layers and intelligence frameworks that power executive reporting and operational decision-making
• Improve data quality transparency accessibility and confidence across Marketing and GTM performance reporting
• Help shape the future-state intelligence ecosystem across CRM MAP BI CDP warehouse and AI platforms
• Ensure scalable and sustainable infrastructure without duplicating or overstepping core IT ownership

Operational Excellence & Business Rhythm Transformation

• Evolve business operating rhythm support from reactive reporting toward proactive insight-led performance management
• Modernize WBR MBR and QBR processes to improve executive visibility decision-making accountability and alignment
• Drive automation and simplification of reporting analytics and business insight generation
• Reduce dependency on manual reporting processes and fragmented data workflows
• Build scalable frameworks that balance agility rigor and operational efficiency

Leadership & Organizational Development

• Build and lead a high-performing team spanning analytics performance measurement and decision science capabilities
• Foster a culture of curiosity experimentation accountability continuous improvement and business partnership
• Develop organizational capabilities in AI-enabled analytics modern measurement practices and data-driven decision-making
• Influence cross-functional stakeholders at all levels of the organization through strong executive communication and partnership
• Act as a strategic advisor to senior Marketing and GTM leadership

Qualifications :

• 12 years of experience across Marketing Analytics Revenue Intelligence Decision Science GTM Strategy Business Intelligence or related disciplines within complex B2B SaaS or enterprise technology environments
• Proven experience leading and modernizing high-performing analytics intelligence or performance measurement organizations
• Strong experience building scalable measurement frameworks forecasting models attribution methodologies experimentation programs and executive performance reporting
• Demonstrated ability to translate complex business and performance data into clear executive insights recommendations and action plans
• Strong understanding of modern GTM and marketing data ecosystems including CRM MAP BI CDP data warehouse and AI platforms
• Experience partnering closely with Marketing Sales Finance RevOps IT and Data Engineering teams to establish trusted data foundations and scalable intelligence infrastructure
• Familiarity with advanced analytics predictive modeling segmentation funnel optimization and AI-enabled workflows and automation
• Strong systems-thinking mindset with the ability to connect strategy operations data technology and business outcomes
• Builder mentality with comfort operating in ambiguity rolling up sleeves when needed and leading teams through change
• Exceptional executive communication and storytelling skills with the ability to influence senior stakeholders and represent business performance at the executive level
• High business acumen with strong understanding of SaaS funnel mechanics pipeline management revenue models and GTM performance drivers
• Bachelors degree required; MBA preferred
• Location: US-Boston US-San Mateo

Additional Information :

Were committed to building a workplace that reflects the diverse world we serve. At Freshworks youll find inclusive teams flexible thinking and opportunities to grow your career - while making work better for millions. 

If this sounds like a journey you want to be part of wed love to meet you. Lets building something refreshing together. 

The annual base salary range for this position is $255000 - $315000 Base Salary. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time