Senior Director, Marketing & Growth
Austin, TX - USA
Job Summary
Senior Director Marketing & Growth
Step into a high-impact remote role as Senior Director Marketing & Growth partnering directly with the Founder & CEO to turn the companys vision into a clear measurable marketing plan that drives growth. The Founder leads brand vision and product direction. You bring marketing leadership performance discipline consumer insight and strong execution. This is not a traditional corporate role. Were looking for a strategic leader who is comfortable rolling up their sleeves.
Our client is a fast-growing founder-led protein snacking brand known for great taste clean nutrition and a big personality. Now part of a global snacking company they are entering their next stage of growth while keeping their entrepreneurial spirit.
What You Will Do
- Lead the team. Set clear priorities and scorecards for three director-level leads and build the capabilities were missing.
- Own the marketing plan. Build the annual strategy and budget and balance long-term brand building with near-term growth.
- Grow the portfolio. Sharpen positioning across existing product lines and new innovations and lead go-to-market strategy for launches.
- Make every dollar work. Build ROI measurement dashboards and a test-learn-scale approach and move spend to what performs.
- Win at retail and online. Partner with Sales to drive velocity at key retailers and accelerate Amazon DTC and TikTok Shop.
- Build buzz. Lead social influencer and creator strategy to grow reach and engagement.
- Be a leadership partner. Contribute to company growth planning and collaborate with teams across the broader organization to support business success.
What You Will Bring
- 10 years in consumer marketing ideally in CPG food snacking or wellness
- Experience in a high-growth founder-led or entrepreneurial environment
- A track record of growing brands with measurable results
- Strength across retail e-commerce and DTC including performance marketing and analytics
- Experience leading teams managing agencies and launching new products
- Equally comfortable with strategy and hands-on execution
Who You Are
Consumer-obsessed results-driven analytical and curious. Youre fast adaptable and collaborative confident enough to bring a strong point of view to an engaged founder and you take full ownership of results.