Senior Director HS Patient Marketing US
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Job Summary
Major Accountabilities
- Patient Insight Generation: Partner with insights team to identify patient/caregiver market research to understand behavioral drivers unmet needs and barriers at each stage of the patient journey
- Patient Strategy & Segmentation: Define the U.S. patient marketing strategy including patient segmentation journey mapping and channel strategy in alignment with overall brand strategy
- Journey-based Messaging: Translate patient insights into actionable messaging and initiatives tailored to each point of the patient journey
- Campaign Execution: Lead the development and execution of an integrated patient campaign to drive awareness diagnosis treatment initiation and adherence
- Patient Education & Support Tools: Develop patient education materials onboarding resources and support program concepts (e.g. affordability adherence hub services) to support the full patient journey
- DTC Media Strategy: Identify and build the targeted DTC media strategy and investment approach in partnership with media agency partner
- Patient Support Program Management: Oversee ongoing patient support affordability and adherence programs adjusting based on real-world patient needs and access challenges
- Launch Readiness Planning: Serve as a core member of the launch team; build the patient-focused launch plan and ensure materials campaigns and support programs are ready ahead of approval
- Cross-functional & Compliance Alignement: Partner with HCP Marketing Market Access Medical Legal and Regulatory to ensure patient messaging is consistent accessible and compliant with DTC/FDA guidelines
- Agency & Team Management: Manage the patient team and oversee the patient and media agencies of record ensuring creative media and campaign execution are launch-ready
- Measurement Plan Design: Define KPIs and build the measurement framework to track patient campaign reach engagement and initiative performance from launch
- Performance Management & Optimization: Partner with insights and analytics to continuously measure and optimize the impact of patient initiatives and channel mix using engagement and campaign performance data
- Innovation & Personalization: Identify opportunities to enhance patient engagement through personalization digital health integrations and emerging channels
- Team Leadership: Build lead and develop the HCP marketing team - coaching talent and reinforcing compliant execution standards
- Budget & Governance: Manage HCP marketing budget and agency spend; establish a governance/risk framework to identify and mitigate launch execution risks
Education:
- Bachelors degree required
- Advanced degree (MBA PhD PharmD or MD) strongly preferred
- 8 years in U.S. patient marketing minimum of 3 years in leadership position
- Experience supporting a successful product launch in an (Immunology) specialty or rare disease area is preferred
- Strong understanding of the U.S. patient ecosystem
- Innovative thinker and demonstration of reaching patients
- Familiarity with MLR review processes and compliant HCP and payer messaging
- Strong leadership collaboration project management and communication skills
MoonLake is a dynamic and innovative company pushing the boundaries of possibility and we are looking for passionate individuals to join our stellar team.
What we offer:
Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.
Flexibility and Balance:Enjoy a healthy work-life balance while making meaningful contributions to our team.
Career Growth: A clear path for career progression with the chance to take on more responsibilities as you develop your skills.
MoonLake Immunotherapeuticsis a clinical-stage biopharmaceutical company unlocking the potential of sonelokimab a novel investigational Nanobody for the treatment of the inflammatory disease to revolutionize outcomes for patients.
We continue to make significant progress in our Global Clinical Development Programs. The companys focus is on inflammatory diseases with a major unmet need including hidradenitis suppurativa and psoriatic arthritis conditions affecting millions of people worldwide with a large need for improved treatment options. MoonLake was founded in 2021 and is headquarted in Zug with hubs in Cambridge & Porto.
Required Experience:
Exec
About Company
MoonLake Immunotherapeutics is a clinical-stage biopharmaceutical company unlocking the potential of sonelokimab, a novel investigational Nanobody® for the treatment of the inflammatory disease, to revolutionize outcomes for patients.We continue to make significant progress in our Glo ... View more
