Senior Director, Enterprise Partnerships USCAN

JOBSUMMARY

TheSenior Director Enterprise Partnershipsis a strategicUS & Canadamarketing leader responsible foractivatingand pulling through global enterprisepartnership& marketingstrategy across the US & role overseesthe US & Canada Enterprise Partnerships marketing approach across categories such as airlines rideshare car rental financial services and other above-property partnerships while working closely with the Global Partnerships leader will be responsible for translating global partnership strategies and partner agreements into US & Canada integrated marketing plans communication objectives core messaging paid media strategy experiential activation plans creative concepts and scalable execution across enterprise partner assetsand analyzing campaign results identifying actionable insights and optimizing future marketing role will also oversee and support the development of new continent-specific enterprise partnerships building relationships that can sustain meaningful above-property partnerships for the sales and marketing role is critical in transforming partnerships from transactional agreements into strategic brand platforms that driveperformancecultural relevance customer growth and long-term enterprise value.

• 4-year degree from an accredited university in Business Administration Marketing & Communications or related major.
• 12 years of experience inintegrated marketing brand partnershipmarketing agency media sales enablementorcross-functional marketingstrategyfor consumer-facing brands.
• Demonstrated success building high impactmarketingcampaigns.
• Demonstrated experience leadingpartnershiporbrand playbooks brandgovernancemarketingstrategyandintegrated marketing plansacross complex portfolios.
• Strong experience partnering withinternal and externalcreative editorial partnershipmarketingand omnichannel/media teams.
• Strongstrategicjudgment paired with analytical operational relationship-building and integrated marketingrigor.

Preferred

• Experience activating partnerships tied to travel or financial services preferred.
• Hospitality or travel industry experiencepreferred.
• Experience working across loyalty ecosystemspreferred.
• Demonstratedpeopleleadership experience including the direct management of at least one employee.

Partnership Marketing Strategy

• Lead the US & Canada pull-through of global enterprise partnership strategy ensuring activation plans are tailored to continent priorities businessobjectives and customer needs.
• Work with theGlobalPartnerships team to translateglobalpartnership agreements into integratedUS & Canadamarketing platforms that drive brand equity customer acquisitionloyaltyengagement revenue and partner value.
  
  
• Collaborate with US & CAN Partnershipleadson go to marketstrategiesand executionwhere enterprisepartnershipssupportsports/music partnerships (egNCAAUSSFAND NFL).
• Ensure we aredelivering onour contractually obligated goals and revenue targets through LTO and seasonal campaigns.
• Partner with the Global Partnerships teamonthe annual roadmap forUS & Canadaactivation ensuring continent needs timing and business priorities are incorporated early in planning.
• Identifywhite-space opportunities tosupport new continent-specific enterprise partnershipsthat wouldstrengthen Marriotts broaderpartnership ecosystemfocused specificallyofnew brandsand or growth audiences for US and Canada.

Integrated Campaign Communications & ActivationLeadership

• Lead the development of integrated US & Canada activation strategies for enterprise partnerships ensuring global strategy is translated into clear communicationobjectives core messaging creative concepts paid media strategy experiential activation plans and executional plans.
• Define and lead the development of 360 activation plans inclusive of owned earned and paid channels.
• Orchestrate integrated campaigns across brands performance CRM digital mobile partnerships and experiential channels.
• Translate enterprise and regional priorities and insights into clear actionable integrated marketing plans and briefs.
• Manage the interagency briefing process across internal/external creative agencies paid and owned media PR social experiential and experiential.
• Ensure campaigns are insight-driven culturally relevant and locallyrelevant for the US & Canada market whileremainingaligned to global strategy and partner commitments.
• Partner with Global Partnerships Sales Paid MediaSocial Media Loyalty Creative Public Relations Product Digital and Omnichannel Marketing teams to activate marketing assets in enterprise partner agreements.
• Oversee US & Canada campaign toolkits playbooks and activation resources that enable consistent pull-through across media promotions events on-property channels and sales-facing opportunities.
• Oversee end-to-end campaign performance evaluation using analytics and consumer insights to inform strategic decision-making and improve marketing effectiveness.

EnterprisePartnershipPlatforms& Development

• Partner closely with the Global Partnerships team to support theUS & Canadaintegrated marketing strategyandexecution for enterprise partnerships ensuring cohesive storytellingseamless execution and delivery against partner agreements.
• ManageLTOs partner campaigns and 360 integrated campaigns across enterprise partnersincludingbut not limited to US & CAN Airlines Starbucks HertzVisa AMX Coca-Colaand other current or future US & Canada partnership priorities.
• Ensure partnership marketing is strategically aligned with the Marriott Bonvoy creative platform and framework and integrated across all portfolio campaigns.
• Oversee and support development of new continent-specific enterprise partnerships including relationship development connection-building partner opportunity assessment and contract development in collaboration with theappropriate internalstakeholders.
• Build relationships that sustain meaningful above-property partnerships for the sales and marketing organizations with a focus on opportunities that can scale across the US & Canada business.

Loyalty Credit Card & App Marketing

• Ensure the partnerships marketing campaigns integrate and support theBonvoyloyalty program driving acquisition engagement and lifetime value.
• Where applicable partner withcobranded credit card marketing aligning value propositions lifecycle communications and partner activations.
• Partner with product and growth teams to position themobile appas a core engagement personalization and conversion platform integrating into campaigns in a way to drive meaningful growth.

Omnichannel & Paid Strategy Integration

• Collaborate withPaid MediaOmnichannel MarketingSocial Media Loyalty Creative Public Relations and partner teamsto define channel strategy and media investment approach forUS & Canada enterprisepartnership initiatives across paidowned earned experiential and partnerchannels.
• Ensure creative briefs are informed by media strategy and channel capabilities enabling campaigns to deliver against both brand and businessobjectives.
• Foster strong collaboration between creative media and channelteamsso ideas are designed to perform across the ecosystem.
• Ensure partnership campaigns are fully integrated across:
• Owned channels (CRM app website social on-property loyalty)
• Paid media (digital social programmatic OOH experiential amplification)
• Earned and influencer ecosystems
• Align measurement frameworks and performance KPIs across channels.

Cross-Functional Sales& GlobalPartnerships Collaboration

• Serve as theUS & Canadamarketing lead across internal and externalenterprisepartnership stakeholders working closely with GlobalEnterprisePartnerships and cross-functional teams.
• Ensure US & Canada global sales loyalty social paid media public relations creative purpose-driven and other relevant teams are integrated from planning and briefing through execution.
• Establish governance briefing processes and workflow alignment to ensure partnership obligations are met.
• Drive alignment between global enterprise partnership strategy and US & Canada market needs ensuring pull-through is relevant commercially meaningful and operationally executable.
• For enterprise partnerships with a B2Bcomponent lead communication with Sales Leadership to ensure US & Canada B2B needs are incorporated intocontracts reviewed bi-annuallyandactivationplans and that sales customers are hosted where applicable.
• Collaborate with departments such as Purpose Driven Loyalty MarketingSocial Media Paid Media Public Relations Creative and Sales to ensure an integrated approach to partnerships and proper pull-through across media promotions events and other activation channels.
• Elevate partnership marketing as a strategic growth engine through influence clarity and collaboration.

Planning Performance Measurement & Optimization

• Ensure accountability for contractual marketing deliverables and revenue targets.
• Collaborate on annual planning and campaign prioritization to maximize impact and efficiency.
• Establish KPIs and success metrics for partnership marketing initiatives.
• Lead post-campaign analysis and optimization frameworks.
• Partner with the data and analytics to use insights and develop reporting dashboards to continuously track andoptimizepartnership marketing investments and activations.

Leadership & Collaboration

• Lead mentor and develop high-performing teams across integratedpartnershipmarketing activation relationship managementandcross-functional execution.
• Align cross-functional teams includingGlobal Partnerships Sales Paid MediaSocial Media Loyalty Creative Public Relations Product Omnichannel Brand Field and continent marketing leaders around sharedobjectivesand clear ways of working.

Elevate marketing as a strategic growth engine through influence clarity and collaboration.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.