Senior Director, Content and Audience Strategy

Lets do this. Lets change the world. Amgen is seeking a Senior Director Content and Audience Strategy to define and lead enterprise content and audience strategy across commercial and stakeholder engagement channels. This leader will translate complex business needs and transformation initiatives into scalable personalized and governance-compliant content solutions.

The Senior Director will build and lead a high-performing content and audience strategy function bringing together content strategy audience analytics production taxonomy metadata governance and stakeholder management. The role will partner with business and portfolio leads digital product managers and transformation stakeholders to turn business use cases into audience-driven content strategies and coordinated multi-channel roadmaps.

This leader will establish the standards operating models and governance frameworks needed to connect audience needs with content production capabilities channel requirements brand messaging regulatory expectations and measurable business outcomes. The role will also oversee content production strategy and external partner relationships while guiding the integration and adoption of taxonomy metadata content management and audience intelligence capabilities across the enterprise.

The Senior Director will represent content and audience strategy in executive forums and transformation governance creating clear decision materials surfacing dependencies and risks and helping teams sustain momentum through complex multi-year change.

Content and Audience Strategy

• Lead a high-performing content and audience strategy function with strong capabilities in content strategy audience analytics and stakeholder management.
• Structure hire develop and performance-manage the content and audience strategy team.
• Partner with business leads portfolio leads digital product managers and transformation stakeholders to translate business use cases into audience-driven content strategies and multi-channel content roadmaps.
• Develop an integrated content architecture that connects audience needs production and channel capabilities brand messaging regulatory requirements and measurable business outcomes.
• Assess content operational maturity production complexity technology readiness governance requirements and transformation dependencies for content-driven initiatives.
• Set enterprise standards for audience segmentation content strategy and content governance.

Content Production Leadership and Oversight

• Define production strategies and roadmaps aligned with content priorities and audience engagement plans.
• Establish reusable content standards governance frameworks and quality assurance processes that support brand consistency regulatory compliance and efficient medical and legal review.
• Partner with creative marketing operations medical legal compliance privacy brand and digital teams to ensure content is brand-aligned compliant and production-ready.
• Oversee channel-specific content production requirements and templates for HCP patient customer and internal stakeholder audiences.
• Manage relationships with external creative agencies translation services production vendors and platform partners; establish service levels quality standards and cost benchmarks.

Taxonomy and Metadata Leadership and Oversight

• Define the strategic direction for enterprise taxonomy frameworks that classify content audiences channels and business domains in alignment with commercial strategy and transformation initiatives.
• Provide guidance on metadata standards and governance requirements and oversee their implementation and maintenance across content systems.
• Guide the integration of taxonomy and metadata into content management systems customer data platforms and marketing automation tools working with technology partners as needed.
• Monitor taxonomy and metadata quality through regular reviews and reporting identify improvement opportunities and hold the team accountable for continuous improvement.
• Lead and develop the taxonomy and metadata management team ensuring it has the skills tools authority and support to maintain enterprise standards and respond to evolving business needs.

Transformation Adoption and Governance

• Drive enterprise adoption of content platforms content management systems taxonomy and metadata standards and audience intelligence tools by communicating their value and setting clear expectations.
• Own and maintain the portfolio transformation roadmap including dependencies milestones risks and budget tracking.
• Represent content and audience strategy in governance forums with business leads portfolio leads digital product managers and transformation stakeholders; surface decisions escalate blockers and document progress.
• Manage cross-pillar interdependencies and help teams anticipate upcoming needs and risks.
• Build and execute communication strategies that support enablement across groups including role clarity onboarding and workflow integration.
• Coordinate with key partners to support delivery accountability and value realization.
• Track and report on planned milestones and maintain the future-state strategic vision milestones workforce strategy inputs and investment projections.

Executive Communication

• Represent content strategy in executive forums portfolio reviews and transformation governance discussions.
• Guide the transformation narrative to sustain organizational momentum and leadership confidence.
• Create executive-ready decision materials that clearly communicate strategic options and business impact.
• Lead stakeholder readiness planning across business technology and measurement groups to support adoption of new ways of working.
  

We are all different yet we all use our unique contributions to serve patients. The leader we seek is an experienced audience-centric strategist who can connect content data technology and business transformation. They bring the judgment to set enterprise direction the ability to build and develop strong teams and the influence to align senior stakeholders across a complex matrixed organization.

• Doctorate degree and 5 years of experience in marketing technology digital transformation or enterprise program management; OR
• Masters degree and 8 years of experience in marketing technology digital transformation or enterprise program management; OR
• Bachelors degree and 10 years of experience in marketing technology digital transformation or enterprise program management; OR
• Associates degree and 14 years of experience in marketing technology digital transformation or enterprise program management; OR
• High school diploma / GED and 16 years of experience in marketing technology digital transformation or enterprise program management.

• 12 or more years of progressive experience in marketing technology digital transformation or enterprise program management including at least five years at the Senior Director level or above.
• Proven track record leading large-scale transformations within complex matrixed organizations.
• Deep experience in organizational adoption for technology-driven transformations including executive communications and stakeholder readiness.
• Demonstrated ability to translate business strategy into technology requirements and technology considerations into business recommendations.
• Strong command of data strategy taxonomy metadata governance and enterprise data management principles.
• Experience decomposing complex cross-functional marketing initiatives into clear workstreams content roadmaps and operating models.
• Healthcare biotech or pharmaceutical industry experience with an understanding of medical legal and regulatory review processes and HCP and patient engagement requirements.
• Advanced degree in Marketing Communications Business or a related field; MBA or equivalent business education.
• Demonstrated ability to lead through influence in highly matrixed cross-functional environments and build trust across diverse stakeholder groups.
• Comfortable operating in fast-moving ambiguous transformation environments; brings a builders mindset and the resilience to sustain momentum across multi-year programs with evolving priorities.
• Deep understanding of content management systems customer data platforms audience segmentation and marketing automation platforms.
• Experience enabling offshore or nearshore capability centers in India or similar global enterprise settings.
• Strong executive communication skills including the ability to create clear recommendations and decision materials for senior leaders.
• Strong team leadership skills including experience hiring developing and managing multidisciplinary teams.

As we work to develop treatments that take care of others we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture well support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills experience and qualifications.

In addition to the base salary Amgen offers a Total Rewards Plan based on eligibility comprising of health and welfare plans for staff and eligible dependents financial plans with opportunities to save towards retirement or other goals work/life balance and career development opportunities that may include:

• A comprehensive employee benefits package including a Retirement and Savings Plan with generous company contributions group medical dental and vision coverage life and disability insurance and flexible spending accounts
• A discretionary annual bonus program or for field sales representatives a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

In any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship for this role is not guaranteed.

As an organization dedicated to improving the quality of life for people around the world Amgen fosters an inclusive environment of ethical committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer. We make all employment decisions without regard to race color religion sex or any other characteristic protected by applicable law.

We provide reasonable accommodation to applicants and employees with disabilities consistent with legal requirements. Please contact us to request accommodation.

Salary Range