Senior Director, Consumer Pricing and Analytics

Labcorp is a global leader in laboratory services providing the insights and answers that help healthcare providers patients researchers pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science data technology and laboratory network we advance diagnostics accelerate innovation and help address some of the worlds most important health challenges. As we shape the future of healthcare we are leveraging advanced technologies intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise youll have the opportunity to do meaningful work grow your career and make a real impact on peoples health around the world. Together were improving health and improving lives.

Senior Director Consumer Pricing and Analytics

Labcorp is seeking a Senior Director Consumer Pricing and Analytics to join our team in Burlington NC or Durham NC with the flexibility of a hybrid work schedule!

Responsibilities:

• Develop and own pricing strategy across the consumer diagnostic testing portfolio including new product launches bundles subscription/membership models and promotional pricing

• Build pricing models that account for cost-to-serve (lab processing logistics kitting customer support) consumer willingness-to-pay and competitive benchmarks

• Own accountability for how pricing initiatives move the businesss core growth metrics: revenue growth targets margin expansion CAC and LTV improvement and subscription growth

• Partner with Product and Marketing to price new test launches and iterate on pricing for existing offerings based on performance data

• Design and test pricing experiments (A/B tests regional pricing tiered pricing) to optimize conversion margin and lifetime value

• Monitor reimbursement insurance and HSA/FSA eligibility trends and how they interact with consumer out-of-pocket pricing decisions

• Analyze elasticity conversion funnels and cohort economics to recommend price points and packaging strategies

• Build the business case and financial models for pricing changes presenting recommendations to executive leadership

• Establish pricing governance: discounting guardrails promotional calendars channel-specific pricing (direct-to-consumer retail employer/B2B2C)

• Collaborate with Marketing on how pricing is communicated (bundles starting at pricing subscription value framing)

• Track competitor pricing across the consumer diagnostics and digital health landscape

• Partner with Legal/Compliance and Billing to ensure pricing practices meet regulatory requirements across jurisdictions

Minimum Qualifications:

• Bachelors degree in Business Marketing Economics Statistics or Mathematics.

• 10 or more years of experience in pricing strategy revenue management or commercial finance within retail/ecommerce consumer health or subscription-based consumer businesses.

Preferred Qualifications:

• Master of Business Administration (MBA).

Additional Job Standards:

• Strong quantitative skills comfort building pricing models running elasticity analysis and translating data into clear recommendations

• Experience pricing products sold directly to consumers (as opposed to purely B2B or payer-negotiated pricing)

• Track record of partnering cross-functionally with Product Marketing and Finance

• Advanced Excel/modeling skills; experience with pricing or BI tools (e.g. SQL Looker Tableau)

• Excellent communication skills able to present pricing recommendations to executives and translate strategy into simple actionable guidance for go-to-market teams

• Navigate complex matrix environment working across teams (consumer marketing finance pricing teams)

• Experience at digital-first consumer-focused companies

• Experience pricing in ecommerce settings

• Strong background in pricing modeling and strategy

• Experience with subscription offerings

About the Role

Were looking for a Sr. Director of Consumer Pricing and Analytics to lead pricing strategy for our consumer health business. This role sits at the intersection of finance marketing product and consumer insights owning how we price direct-to-consumer diagnostic products in a market shaped by payer dynamics out-of-pocket consumer spend regulatory considerations and competitive lab/testing offerings. Youll build the pricing frameworks models and governance that let the business grow profitably while staying accessible to the consumers we serve. This role is directly responsible for tying pricing decisions to business outcomes including revenue growth targets margin goals customer acquisition cost (CAC) and lifetime value (LTV) improvement and subscription growth.

Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Burlington NC or Durham NC location supporting both collaboration and flexibility.

Benefits:Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical Dental Vision Life STD/LTD 401(k) Paid Time Off (PTO) or Flexible Time Off (FTO) Tuition Reimbursement and Employee Stock Purchase regularly scheduled to work less than 20 hours Casual Intern and Temporary employees are only eligible to participate in the 401(k) who are regularly scheduled toworka 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information pleaseclick here.

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Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

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