Senior Director, Analytics

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Job Description:

WHO WE ARE:

We are RAPP world leaders in activating growth with precision and empathy at scale.

As a global next-generation precision marketing agency we leverage data creativity technology and empathy to foster client growth. We champion individuality in the marketing solutions we create and in our workplace. We fight for solutions that adapt to the individuals needs beliefs behaviors and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data connected content and connected decisioning.

Our data analysts identify who that person is our strategists understand what they want and our award-winning technologists and creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.

Part of Omnicoms Precision Marketing Group RAPP is comprised of 2000 creatives technologists strategists and data and marketing scientists across 15 global markets.

YOUR ROLE:

As the Senior Director Analytics you will serve as the analytics lead and day-to-day team lead for the Exxon account. You will oversee the analytics strategy and data-driven insights playing a critical role in shaping data-informed strategic frameworks from alignment on client objectives to test design measurable outcomes and attribution methodologies that build a business case through results and ROI.

This position supervises a team of analysts works closely with cross-functional agency leadership and interfaces directly with senior clients at Exxon. You will define data decisioning and measurement strategies to optimize multi-touch point marketing programs across all forms of media (digital social direct CRM etc.). You will establish and instill the standards methods and best practices that enable your team to consistently provide best-in-class measurement plans meaningful analysis and relevant analytical deliverables.

YOUR RESPONSIBILITIES:

• ACCOUNT LEADERSHIP: Serve as the overall day-to-day RAPP Analytics team lead for the Exxon account including managing Data Analytics Data Science and Analytics Enablement sub-teams.
• MEASUREMENT & STRATEGY: Establish meaningful KPIs define learning agendas and build comprehensive measurement data and attribution plans. Ensure proper data collection test-and-learn plans and ROI structures are in place.
• CAMPAIGN ANALYTICS & OPTIMIZATION: Generate actionable observations and insights around campaign results to optimize paid media (programmatic social search) CRM and omni-channel performance marketing.
• METHODOLOGY & FRAMEWORKS: Design and recommend appropriate analytic methodology and test/learn frameworks. Develop phased evolutionary roadmaps to progress the clients analytical sophistication over time.
• CROSS-DISCIPLINE COLLABORATION: Work seamlessly with Strategy Experience Planning Project Management and Creative teams to bring data-driven ideas to life and inform component optimization (creative format value proposition target message).
• TEAM MANAGEMENT: Attract nurture and retain top talent. Provide managerial leadership to analysts and data strategists overseeing staff development plans coaching and performance evaluations.
• AGENCY GROWTH & THOUGHT LEADERSHIP: Author SOWs scope documentation and resource estimates. Codify best practices share methods and participate in new business pitches. Author POVs on recent trends in marketing analytics data privacy and data science.
• CENTER OF EXCELLENCE ACTIVATION: Activate the Marketing Sciences COE to design and develop predictive analytic solutions machine learning and AI applications as required.

REQUIRED SKILLS & EXPERIENCE:

• EXPERIENCE: 10 years of marketing analytics technology or data science experience.
• DOMAIN EXPERTISE: Extensive working background in digital analytics direct marketing principles and database marketing structure.
• TECHNICAL KNOWLEDGE: Working knowledge of digital measurement technologies (tagging web services digital tools etc.) statistical analysis marketing mathematical rigor and ROI analysis.
• PROJECT LEADERSHIP: Experience authoring scope documents (SOWs hours estimates BRDs) and milestone roadmaps.
• COMMUNICATION: Proven analytical skills including the interpretation of data and translation into actionable insights. Superb presentation and storytelling skills to inspire confidence in senior clients.
• MANAGEMENT: Strong management skills and a proven track record of talent development and resolving personnel matters.
• EDUCATION: Bachelors degree in a related field or equivalent experience.

DESIRABLE (BUT NOT REQUIRED):

• INDUSTRY EXPERIENCE: Previous experience working on Energy Oil & Gas or related enterprise-level corporate accounts (highly preferred for Exxon).
• TECHNOLOGY STACK: Familiarity with AWS stack (Sagemaker Redshift S3 EC2).
• TAGGING & TRACKING: Experience utilizing tag management systems (Google Tag Manager Adobe Launch Ensighten) and enterprise taxonomy management tools.
• ADVANCED ANALYTICS: Experience with scripting/querying (SQL Python etc.) and an understanding of Machine Learning/AI applications (e.g. Profile-based segmentation LTV Propensity modeling Media Mix Modeling).

OUR HYBRID WORK MODEL:

RAPPs current hybrid model is designed to enable in-person connections and collaboration that is core to our culture while also supporting flexibility for all employees. As such we have the option to work from home two days per week if wed like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance 401(k) stock options Healthcare & Dependent Flexible Spending Accounts vacation sick and personal days and positive activism days paid parental leave and disability benefits.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability veteran status.

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Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.