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Senior Digital Product Manager

National Vision


Job Location:

Alpharetta, GA - USA

Monthly Salary: Not provided by the employer
Posted: 16 October 2026 (8 days ago)
Application Deadline: 13 January 2027
Vacancies: 1 Vacancy

Job Summary

The Senior Digital Product Manager is responsible for shaping delivering and continuously improving digital products that create meaningful customer experiences and measurable business value. This role owns the product vision roadmap prioritization and performance of digital capabilities across web mobile eCommerce omnichannel and internal platforms. The ideal candidate combines customer empathy analytical discipline technical fluency and strong cross-functional leadership to turn business goals and user needs into successful digital solutions.

What Would You Do The Specifics.

  • Define and maintain the product vision strategy roadmap and success metrics for assigned digital products.
  • Translate customer needs business objectives market trends and data insights into prioritized product requirements and user stories.
  • Own and manage the product backlog balancing customer impact revenue opportunity operational needs technical feasibility and delivery capacity.
  • Partner closely with UX engineering analytics marketing operations merchandising customer support legal and other stakeholders to deliver high-quality digital experiences.
  • Lead product discovery activities including customer research competitive analysis journey mapping usability testing and opportunity sizing.
  • Drive agile ceremonies and delivery alignment including sprint planning backlog refinement acceptance criteria release readiness and post-launch validation.
  • Use data experimentation A/B testing and performance reporting to identify opportunities measure outcomes and continuously improve product performance.
  • Coordinate go-to-market planning launch communications stakeholder training and adoption support for new digital capabilities.
  • Monitor product health customer feedback defects accessibility considerations and operational issues; prioritize enhancements and fixes accordingly.
  • Communicate roadmap progress trade-offs risks dependencies and results clearly to executive leaders and cross-functional partners.

Qualifications :

Work Experience

  • 6 years in product management digital product ownership eCommerce technology delivery UX business analysis or a related discipline ((Required))
  • Demonstrated experience managing digital products through the full lifecycle from discovery and requirements through launch optimization and ongoing support. ((Required))
  • Experience using analytics tools and product performance data to inform prioritization and decision-making. ((Required))
  • Experience with eCommerce omnichannel retail customer account platforms scheduling checkout payments personalization search or digital marketing capabilities. ((Preferred))
  • Experience with conversion rate optimization funnel analysis customer journey analytics SEO accessibility privacy or experimentation programs. ((Preferred))


Education

  • Four year college degree or equivalent product management digital product ownership eCommerce technology delivery UX business analysis or a related discipline (Required)

Licenses Certifications Professional Affiliations

  • Certified Scrum Product Owner Product Management certification Agile certification Upon Hire ((Preferred))


Additional Skills

    • Strong understanding of agile delivery practices user stories acceptance criteria sprint planning and backlog management. (Required)
    • Ability to work effectively with technical teams and translate complex concepts into clear business and customer outcomes. (Required)
    • Excellent communication facilitation stakeholder management and problem-solving skills. (Required)
    • Customer-first mindset with a strong ability to understand user needs and pain points. (Required)
    • Strategic thinking with the ability to connect product decisions to business outcomes. (Required)
    • Analytical rigor and comfort working with quantitative and qualitative insights. (Required)
    • Strong collaboration skills across business technology creative and operational teams. (Required)
    • Ability to prioritize effectively in a fast-paced environment with competing demands. (Required)
    • Clear concise communication for both executive and delivery-team audiences. (Required)
    • Familiarity with tools such as Jira Confluence Azure DevOps Figma GA4/GA360 Adobe Analytics ContentSquare Optimizely or similar platforms. (Preferred)

    Additional Information :

    Taking Care of our People!

    We understand the importance of financial health and security and because of that we provide competitive compensation to all associates. We also offer a comprehensive benefits package including health and dental insurance 401k retirement savings with company match flex spending account paid personal time off paid company holidays parental leave employee eyewear discount and much much more. At National Vision we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs and access to educational courses and pride ourselves on the ever-increasing amount of promotions from within.#LI-SH1

    We are an equal opportunity employer.  We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin genetic information disability veteran status and other legally protected characteristics.


    Remote Work :

    No


    Employment Type :

    Full-time


    About Company

    Company Logo

    National Vision is one of the fastest growing optical retail companies in the U.S. with over 1,200 stores in 38 states and Puerto Rico. We help people see their best to live their best through our optical products and services. For more than 30 years, we have been improving lives by p ... View more

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