Senior Digital Media Strategist

Media Strategist/Planner Digital Media Department

(This position will be based out of our Syracuse New York orRochester New Yorkoffices or Remote)

Werelooking for atalentedSeniorDigital Media Strategist/Planner to join our growing Media Team at PHG!

As Media Strategistyoullbe responsible foroverseeing the digitalmediaplanning process for 35 key a vital role in ensuring campaigns deliver measurable outcomes and meet performance KPIs across platforms and tactics. Success in this role requires both a deep understanding of the clients business and how digital media drives business results. This is aclient-facing position.

Responsibilities

• Developomnichannel digital media strategies and plansthat align with client goals andobjectives.
• Build and deliver clear compelling media plan presentations for both internal and client teams based on strategicmedia frameworks andclear actionable KPIs.
• Present and defend your strategic recommendations with confidence and clarity.
• Collaborate withexternalplatform partners and work directly in-platform to craft thoughtful data-informed media recommendations.
• Plan and execute acrossProgrammaticSocial and Search Channels (including AISearch)
• Collaborate with Awareness Media and Shopper Media Subject MatterExpertstodevelop integrated omni channel recommendations and plans.
• Partner withMedia Buyers and Analysts to ensure flawless campaign setup execution and optimization.
• Translate performance data intostrategic insights and actionable recommendations.
• Collaborate on tagging and measurement strategies to ensureaccuratetracking and performance evaluation.
• Communicate ongoing campaign results optimizations and learnings to internal and external stakeholders.
• Drive ongoing media innovation by staying current on emerging platforms new techniques consumer behavior trends industryinsightsand innovation.

Experience Required

• 5years of experience planning and buying digital media acrossa range ofplatforms
• Hands-onexperience buying within paid social GoogleAdsandprogrammatic platforms(The Trade Desk DV360)
• ExperiencewithShopper Marketing and RMN activations a plus
• Experience working with analyticsattributionand measurementtools
• Bachelors degree from an accredited four-year institution(or equivalent professionalexperience)

Ideal Skills/Qualifications

• Certifications inGoogle Ads Analytics or Paid Socialplatformspreferred
• Exposures to media planning tools includingMRI/Simmons and Media Radar
• Outstanding organizational skills
• Strong detail management
• Excellent written and verbal communications ability
• Ability to work independently and as part of a team

This position reports to theSVP of Media.

WHY WERE HIRING

The short answerWerelooking to keep a good thing going. An independently owned full-service marketing agency Pinckney Hugo Group has grown consistently over the past 20 or so years.

Wevecreatedbigger and betterwork added to ourcapabilitiesand expanded to serve a wider range of regionalnationaland international happened becausewevebeen able tobring inincredibly talented and dedicated people to help build something special. And because wedontplanon slowingdown anytime soonwereposting career opportunities like this one.

WHY PHG

For startersyoullhave the chance to work on some of the biggest brands and most exciting projects in the world all from right here in Upstate New York and in some cases from the comfort of your home.

Youllbe challenged butyoullnever be on your own. What we offertakesa full team. Andwerejust that a team. A group of complementary talents that when unleashed together can do anything we set our minds to.

Some of our comprehensive and competitive benefits include:

• Hybrid work split your week between working in our office or at home
• Generous PTO policy including flex time
• Paid parental leave
• Medical vision dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn develop network and connect

Total compensation for this role is designed to be competitive with the market. Theanticipatedsalary range for thisSyracuse NY-basedposition is $75000 to $85000 per year. The final offer will depend on the candidates experience skills abilities and geographic location along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information please visit our website.

OUR HIRING PHILOSOPHY

At Pinckney Hugo Group we believe that diversity improves our agency and helps us to better serve our clients by offering different viewsperspectivesand experiences. We are committed to creating a diverse environment andteam andaspire to betterreflectthe brands and people we serve. We strongly encourage people of color members of the LGBTQAI community people with disabilities and other underrepresented groups to apply to join our team. No matter who you you to work on amazing brands with incredible teams all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with glad you did and we will too.

Wedlike to know more about you and whyyoureinterested in be sure to include a cover letter with your resume submission.

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