Senior Digital Media Strategist, Programmatic

You want more out of a career. A place to share your ideas freely even if theyre daring or different. Where the true you can learn grow and thrive. At Verizon we power and empower how people live work and play by connecting them to what brings them joy. We do what we love driving innovation creativity and impact in the world. Our V Team is a community of people who anticipate lead and believe that listening is where learning crisis and in celebration we come together lifting our communities and building trust in how we show up everywhere & always. Want in Join the #VTeamLife.

As a Programmatic Strategist within Verizons in-house digital media center of excellence you will be responsible for programmatic media strategy execution and optimization across all inventory types to achieve brand and business objectives. You will oversee media planning on programmatic platforms across select units within Verizon. With your knowledge of the tech landscape and the evolution of programmatic buying you will keep internal leadership media and ad teams educated on emerging technologies.

Responsibilities include:

• Developing and executing bold innovative strategies and campaigns in conjunction with Verizons marketing team.

• Partnering with Yahoo and other partners on driving the product roadmaps and expanding programmatic capabilities into the broader marketplace.

• Partnering closely with other media leaders (Brand Business Search Social and Analytics) to support the activations.

• Supporting efforts across partner units within Verizon (Operations Experience Technology and CRM) to create improved digital experiences across all touchpoints.

• Keeping internal teams educated on the evolution of programmatic technology whats leading in the marketplace and what tech can be utilized.

Youll need to have:

• Bachelors degree or four or more years of work experience.

• Four or more years of relevant experience required demonstrated through one or a combination of work and/or military experience or specialized training.

• Marketer/agency/consultative services experience in programmatic media strategy & investment.

• Experience managing all self-serve programmatic channels (display video social dOOH audio native).

• Experience with primary buying platforms & formats (Yahoo Google Amazon Trade Desk).

Even better if you have:

• A degree in marketing or related field.

• Relevant work experience in programmatic media.

• Ability to manage projects across multiple stakeholders and influence across divisions departments and teams.

• Experience in data-driven targeting and reach strategy.

• Programmatic buying experience within Agency Trade Desks Management Consultancies or brands with in-house programmatic capabilities.

• Knowledge of advertising channels across TV audio OOH Display (desktop mobile) Digital Video Social Media various buying methodologies (CPM CPC CPA) etc.

• Knowledge of the evolution of programmatic media; how video social display native branded content became purchasable programmatically.

• Experience making recommendations regarding tech adoption based on thorough awareness of the current and emerging programmatic tech landscape.

• Experience building and executing programmatic buying strategy.

• Experience in applying data to get the most out of programmatic buys.

• Experience in leading data-driven media technology (Liveramp Adobe AAM Epsilon Acxiom).

• Experience with ad verification and brand safety tools (IAS DoubleVerify Moat).

If Verizon and this role sound like a fit for you we encourage you to apply even if you dont meet every even better qualification listed above.

In this hybrid role youll have a defined work location that includes working from home and a minimum of three days per week in the office which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

40

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. From health and wellness benefit options including: medical dental vision short and long term disability basic life insurance supplemental life insurance AD&D insurance identity theft protection pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan up to 8 company paid holidays per year and up to 6 personal days per year paid parental leave adoption assistance and tuition assistance plus other incentives weve got you covered with our award-winning total rewards package. Depending on the role employees have the opportunity to receive compensation in the form of premium pay such as overtime shift differential holiday pay allowances etc. Newly hired employees receive up to 15 days of vacation per year which grows with additional service. For part-timers your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $91500.00 - $159000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $91500.00 - $159000.00.