Senior Digital Content Manager

Morgan Lewis & Bockius LLP one of the worlds leading global law firms with offices in strategic hubs of commerce law and government across North America Asia Europe and the Middle East is seeking to hire a global Senior Digital Content Manager. Reporting to the Senior Digital Marketing Manager the Senior Digital Content Manager will serve as the firms functional lead for digital content leading the strategy governance operations and performance of content across the firms digital platforms with primary responsibility for the firms global websites. This role will ensure digital content is audience-centered accessible discoverable and aligned with the firms brand business priorities and organic growth objectives.

Applying a newsroom approach the Senior Digital Content Manager will identify emerging issues content trends audience interests and timely opportunities to develop original editorial ideas and creative approaches for presenting complex topics. Working closely with teams across the firm this role will shape strategies that increase brand awareness strengthen thought-leadership positioning and extend the reach and impact of the firms content while advising stakeholders on content strategy user experience search visibility and emerging digital discovery practices.

The Senior Digital Content Manager will lead the Digital Content/Web Content team and external resources and oversee the planning development optimization maintenance and lifecycle management of digital content. This role will establish standards workflows editorial priorities and performance measures while providing direction coaching and professional development to the team. The individual is expected to maintain current knowledge of evolving digital content search accessibility analytics and AI/GPT practices and guide the responsible adoption of these capabilities across the Digital Content/Web Content function through training professional development and knowledge sharing.

Maintaining an in-office presence is important to delivering our services through an integrated and collaborative work culture. This position can be resident in our New York or Philadelphia office and follows a hybrid three (3) days per week in-office working arrangement.

What youll do:

Content Strategy and Editorial Development

• Own the firms global digital content strategy operating model and multiyear roadmap.

• Translate business brand practice industry recruiting and reputation priorities into actionable content plans.

• Lead content strategy for websites campaigns resource centers blogs landing pages and emerging digital platforms.

• Generate and advance original content ideas editorial series and creative approaches that respond to emerging issues audience interests and timely opportunities.

• Define audience journey channel editorial and conversion strategies for priority digital experiences.

• Identify content gaps and market opportunities and advise stakeholders on approaches that balance audience value timeliness brand distinction and firm objectives.

Content Governance and Operations

• Own global content governance editorial standards quality controls and decision rights.

• Establish and manage processes for content intake prioritization approval publishing maintenance archival and retirement including service levels production priorities and quality expectations.

• Direct content architecture taxonomy metadata tagging templates and internal-linking standards.

• Oversee content audits and lifecycle programs that improve accuracy consistency accessibility and relevance.

• Lead global localization and regional adaptation while protecting brand and editorial consistency.

• Establish responsible standards for the use of generative AI and emerging tools within content workflows.

Organic Search AI Discovery and Optimization

• Lead data-informed SEO content authority and AI-discovery strategies across the firms digital ecosystem.

• Direct search-intent research keyword strategy topic development structured content and metadata optimization.

• Monitor visibility across traditional search answer engines and AI-assisted discovery environments and identify opportunities to improve discoverability.

• Lead conversion optimization testing and experimentation based on audience behavior and business priorities.

• Partner with technical teams on search performance structured data accessibility and platform improvements.

Digital Experience and Cross-Functional Delivery

• Lead content strategy for redesigns migrations platform enhancements launches and major digital initiatives.

• Partner with UX design development analytics marketing brand communications and public relations teams to deliver integrated digital experiences.

• Shape wireframes content models page structures and user journeys that support clear audience actions.

• Translate complex legal and business topics into clear compelling and accessible digital experiences.

• Manage competing priorities dependencies risks and deadlines across global and cross-functional projects.

• Handle sensitive or high-priority content requiring senior judgment speed or reputational awareness.

Analytics Measurement and Performance

• Establish content performance frameworks benchmarks targets dashboards and recurring reporting.

• Connect content performance to visibility engagement conversion reputation recruiting and business objectives.

• Use insights to guide prioritization optimization investment and resource decisions.

• Present findings implications and recommendations clearly to senior stakeholders and leadership teams.

• Measure content quality speed to market lifecycle health audience actions and operational efficiency.

Leadership and Team Development

• Lead manage coach and develop the Digital Content/Web Content team including Web Content Administrators.

• Set goals priorities performance expectations and development plans while providing regular feedback coaching and performance evaluations.

• Support recruitment onboarding retention succession planning and team capability development.

• Allocate work and resources effectively while balancing capacity quality urgency and development opportunities.

• Build an inclusive collaborative curious and accountable team environment.

• Lead through influence across global teams and stakeholders outside the direct reporting structure.

Budget and Resource Management

• Develop and manage assigned content budgets in partnership with the Senior Digital Marketing Manager.

• Recommend staffing technology agency and investment priorities based on business needs and performance.

• Define agency and vendor scopes deliverables service expectations and evaluation criteria and assess performance quality timelines and spending.

• Identify efficiencies and resource solutions without compromising quality accessibility or audience value.

• Support procurement contract and resource-planning activities as appropriate.

What sets this role apart:

• Digital Innovation: Help shape how the firm evolves its digital content strategy and adopts emerging practices across search accessibility analytics AI/GPT and digital discovery.

• Strategic Impact: Lead the strategy and editorial direction for the firms global digital content identifying emerging topics and new ways to strengthen thought leadership brand awareness and audience engagement.

• Leadership & Collaboration: Lead and develop the Digital Content/Web Content team while partnering with marketing brand communications PR and other stakeholders across the firm to deliver high-quality digital experiences.

• Flexibility: Morgan Lewis recognizes the benefits of supporting flexible working arrangements. This role offers a hybrid three (3) days per week in-office schedule in our New York or Philadelphia office providing flexibility while supporting our collaborative team-based culture.

• Culture of Excellence: Join a collaborative forward-thinking team recognized for creativity responsiveness and exceptional client service.

Who were looking for:

• Bachelors degree or equivalent combination of education and experience and a minimum of 9 years of progressively responsible experience in digital content digital marketing or digital production.

• Minimum of 3 years of experience leading employees major programs or cross-functional initiatives.

• Experience supporting complex global organizations and culturally diverse stakeholders.

• Professional services regulated knowledge-based or partnership-environment experience strongly preferred. Legal industry experience is a plus.

Leadership and Strategic Capabilities

• Demonstrated success establishing enterprise content strategies governance models and scalable operating processes.

• Proven success advising influencing and building consensus with senior stakeholders.

• Experience managing coaching and developing employees and external resources.

• Strong business judgment with the ability to balance audience brand reputational operational and commercial considerations.

• Skilled at translating broad objectives into clear priorities roadmaps and measurable plans.

• Strong executive presentation facilitation negotiation and change-leadership capabilities.

• Sound decision-making in situations involving ambiguity complexity and competing priorities.

Content Search and Technical Expertise

• Exceptional writing editing proofreading content strategy and digital storytelling skills with a talent for translating complex information into clear compelling content.

• Advanced knowledge of SEO content optimization AI-assisted discovery and conversion principles.

• Experience with enterprise content management systems preferably Sitecore.

• Experience with GA4 Google Search Console Semrush Siteimprove Jira and Figma.

• Working knowledge of WCAG digital accessibility structured content taxonomy metadata and analytics.

• Familiarity with Sprout Social LinkedIn YouTube Instagram WeChat and relevant emerging platforms.

• Experience applying generative AI and automation responsibly within content workflows.

• Experience managing budgets vendors agencies contracts and resource allocation.

Professional Attributes

• Results-oriented proactive entrepreneurial and highly collaborative across departments offices and skill levels.

• Excellent written and verbal communication skills with the ability to present information effectively and communicate with employees managers clients and vendors.

• Demonstrated commitment to exceptional client service confidentiality inclusion and professional standards.

• Flexibility to work overtime and outside regular business hours when business needs require.
  

Benefits:

Morgan Lewis offers competitive compensation and a comprehensive benefits package including medical coverage parental leave paid time off income protection programs and more.

Qualified candidates must apply online at #LI-ML2

For positions in New York New York the salary range for this position is: $155500.00 - $248725.00.

The base salary or hourly wage range for this position will be determined during the interview process and will vary based on multiple factors including but not limited to prior experience relevant expertise current business needs and market factors. The final salary or hourly wages offered may be outside of this range based on other reasons and individual circumstances. Additionally salary or hourly wages may be only part of the total compensation package. The total compensation package for this position may also include a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired the employee will be in an at-will position and the firm reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time including for reasons related to individual performance firm or individual department/team performance and market factors.

Morgan Lewis & Bockius LLP is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value inclusion and solicit applications from all qualified applicants without regard to race color gender sex age religion creed national origin ancestry citizenship marital status sexual orientation physical or mental disability medical condition veteran status gender identity genetic information or any other characteristic protected by federal state or local law.

Pursuant to applicable state and municipal Fair Chance Laws and Ordinances we will consider for employment qualified applicants with arrest and conviction records.

California Applicants: Pursuant to the California Consumer Privacy Act the following link contains the Firms California Consumer Privacy Act Privacy Notice for Candidates which explains the categories of personal information that we collect and the purposes for which we use such personal information. CCPA Privacy Notice for Candidates

Morgan Lewis & Bockius LLP reasonably accommodates applicants and employees who need them to perform the essential functions of the job because of disability religious belief or other reason protected by applicable law. If you believe you need a reasonable accommodation during the application process please contact Talent Acquisition at 888.534.5003 or

If hired your employment relationship with the firm will be on an at-will basis meaning that the firm may modify the terms and conditions of your employment at any time and that either you or the firm will be free to end the relationship at any time with or without cause and with or without advance notice although reasonable notice would be expected.