Senior Digital Communications Manager, AAAAI
Job Location:
Job Location:
Milwaukee, WI - USA
Monthly Salary:
Not Disclosed
Monthly Salary:
Posted on:
14 hours ago
Posted on:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Senior Digital Communications Manager
CLIENT ASSOCIATION: American Academy of Allergy Asthma & Immunology AAAAI
POSITION(S) REPORTS TO: Director of Communications & Membership
POSITION(S) THAT REPORT TO YOU: Online Communications Manager
EXEMPT/NON-EXEMPT EMPLOYEE STATUS: Exempt Full-time (Minimum of 37.5 hours/week)
POSITION(S) REPORTS TO: Director of Communications & Membership
POSITION(S) THAT REPORT TO YOU: Online Communications Manager
EXEMPT/NON-EXEMPT EMPLOYEE STATUS: Exempt Full-time (Minimum of 37.5 hours/week)
ROLE TYPE/LEVEL: Mid Level
GENERAL SUMMARY:
The Senior Digital Communications Manager leads AAAAIs digital strategy overseeing social media website content digital marketing and video initiatives that strengthen member engagement elevate the allergy/immunology specialty and advance the AAAAIs strategic priorities. Under the direction of the Director of Communications & Membership the Senior Digital Communications Manager ensures consistent branding messaging and audience engagement across all digital platforms while supervising the Online Communications Manager.
POSITION RESPONSIBILITIES: (Minimum 37.5 hrs/wk)
- Digital Strategy & Leadership
- Develop and implement a comprehensive digital communications strategy that supports AAAAIs mission and strategic objectives.
- Supervise the Online Communications Manager providing leadership coaching and performance management.
- Partner with internal departments to develop integrated digital communication strategies that support membership education advocacy meetings and public awareness initiatives.
- Monitor emerging technologies trends and best practices in digital communications recommending and implementing new approaches that enhance member engagement and organizational effectiveness.
- Social Media Strategy and Execution
- Develop and execute a comprehensive social media strategy to enhance brand awareness engagement and audience reach.
- Manage all AAAAI and affiliated social media accounts including content planning posting monitoring and engagement.
- Analyze and report on social media performance metrics refining strategies based on insights.
- Monitor emerging social media platforms trends and best practices to optimize AAAAIs social media presence.
- Digital Content Strategy
- Develop and implement an integrated digital content strategy that supports organizational goals and enhances member engagement.
- Ensure consistency in messaging tone and branding across digital platforms including the website email campaigns and social media.
- Provide strategic oversight of website content to ensure accuracy timeliness brand alignment and optimization for web readability and engagement.
- Oversee content creation and optimization for SEO mobile responsiveness and accessibility mobile responsiveness and digital best practices.
- Lead the planning and execution of digital marketing campaigns to promote the allergy/immunology specialty AAAAI programs and member engagement.
- Develop and oversee AAAAIs video strategy including planning production and distribution of video content supporting education advocacy membership and marketing initiatives.
- Plan and manage content calendars to align with organizational initiatives.
- Analytics
- Establish and monitor key performance indicators (KPIs) for digital communications using analytics and audience insights to continuously improve engagement and organizational impact.
- Work with the Online Communications Manager to monitor website email marketing and social media performance using Google Analytics and other reporting tools.
- Additional Responsibilities
- Ensure digital platforms comply with privacy regulations and industry best practices.
- Serve as a liaison to assigned AAAAI committees.
- Attendance at the Annual Meeting is required.
- Perform other duties as assigned.
AMOUNT OF TRAVEL REQUIRED:
Possibly 2-3 weeks per year; some evening and weekend work may be required.
WORK ENVIRONMENT:
This is a full-time position located in our office in downtown Milwaukee WI and a minimum of two-days onsite in the office (including Wednesday as a required all-staff in-office day) are a requirement of the role.
EDUCATION/EXPERIENCE REQUIRED:
- Bachelors degree in Communications Marketing Digital Media or a related field.
- 5- 7 years of progressively responsible experience in digital communications marketing or a related field. Demonstrated success developing and implementing integrated digital communication strategies.
- Experience with enterprise social media management tools (e.g. Hootsuite Sprout Social) and content management systems.
- Strong understanding of email marketing platforms and segmentation/targeting best practices.
- Exceptional writing editing and communications skills with strong attention to detail.
- Ability to analyze data and translate insights into actionable strategies.
- Excellent organizational and project management skills with the ability to manage multiple priorities.
- Proficiency in video production tools is a plus.
- Prior experience supervising staff preferred.
- Experience in association management non-profits or healthcare communications is a plus.
PHYSICAL REQUIREMENTS:
Occasional lifting of 20-30 pounds.
Required Experience:
Manager
About Company
EDI is the second largest association management company in the U.S., providing professional services for national and international medical, certification, and scientific associations.
